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Graduates from this course have gained employment with a wide range of organisations

  • Belfast City Council
  • Galgorm Resort & Spa
  • Glasgow Commonwealth Games
  • MCI UK
  • Icons Festival Ltd
  • Macmillan Cancer Support
  • Coca Cola

Graduates from this course are employed in many different roles

  • Event Manager
  • Project Manager
  • Leisure Manager
  • Tourism Manager
  • Sales and Marketing Manager
  • Volunteer Manager

Overview

In this section

Developing business leaders for the leisure and events industry.

Summary

Study Leisure and Events Management at Ulster University in the United Kingdom.

This degree has been designed to meet the needs of those who wish to pursue a career in either the leisure or events industry. It is aimed to help you develop a detailed knowledge of leisure and events and the associated skills and abilities necessary for management in these evolving and dynamic industries which are highly customer focused and experience driven.

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About this course

In this section

About

Leisure and Events Management is for those who enjoy being involved in large projects and who thrive in a fast paced environment. It is for those who want to provide customers with memorable experiences and develop the skill set to lead a team in these challenging but rewarding industries. The programme offers a blend of practical and theoretical modules with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the needs of the leisure and events industries. You will have the opportunity to apply theory to practice by organising live events and through our partners, volunteer at prestigious events such as the Belfast City Marathon and the Special Olympics.

Associate awards

Diploma in Professional Practice DPP

Diploma in Professional Practice International DPPI

Diploma in International Academic Studies DIAS

Find out more about placement awards

Attendance

The programme can be completed in four years, depending on level of entry. You will normally complete three modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study of around 10 hours per week per module. You will have 9-10 class contact hours per week on the Coleraine campus. In year three you have the option to complete either a 48 week work placement or study abroad.

Start dates

  • September 2016
How to apply

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand.

In this section

Year one

Consumer Behaviour

Year: 1

The principles of consumer behaviour and consumer decision-making are explained using the media of the food, tourism, event and service industries to enable the students to gain an understanding of the principles and theories. This module highlights the importance of consumer orientation in today's economy.

Study and Employability Skills

Year: 1

This module is intended to introduce and develop the skills and fundamental research required of the student by university-level study. It will enable the student to conduct relevant research, communicate their work effectively both orally and in written form and enable the student to be competent in the use of a number of IT programmes.

Introduction to Management

Year: 1

This module examines the theories of management and applies these to the practice of organisational management. It's an introductory module which will familiarise students with the nature and scope of management. It examines the development of management theories and the impact of the external and internal environments on effective professional management. Issues such as methods of improving organisational effectiveness, leadership, team building and motivation are studied.

Leisure Environment

Year: 1

Leisure has increased in importance in people's daily lives through the last few decades and as an industry increasingly makes a substantial contribution to employment and the economy. This module introduces students to the leisure industry. It explores the provision and policies for leisure and examines current and future trends.

Introduction to Event Management

Year: 1

This module introduces students to the business of events. The nature of events are investigated together with the factors which lead to successful events. The basic principles of event planning are introduced. The module provides a foundation for students wishing to follow a career in the events industry, to undertake placement in an event company and provides the basis for further study in event related modules.

Introduction to Leisure and Tourism

Year: 1

This is an introductory module that introduces students to the key concepts involved in the study of leisure and tourism, including definition, historical development, industry size and structure, supply and demand, impacts, current and future challenges facing leisure and tourism.

Year two

Human Resource Issues

Year: 2

The Human Resource Issues module will provide students with an introduction to the fundamentals of Human Resource Management and people management concepts. The module provides an introduction to the legal framework and examines key issues associated with managing people within the service industry.

Accounting Studies

Year: 2

This module introduces the student to financial accounting. The impact of the contemporary business environment is considered in relation to the profitable management of a range of service industries. The module includes final accounts, budgeting and costing and is intended to lay the foundation for the final year module Financial Management.

Business Research Methods

Year: 2

The module will develop and enhance the student's ability to carry out appropriate research, process data and utilise effectively the latest ICT packages and applications relevant to their course and their chosen business field.

Leisure and Sports Events

Year: 2

This module presents students with an opportunity to gain in-depth knowledge of one of the fastest growing niche markets in the leisure industry. Apart from the current trends students also gain an understanding of the complexities involved in the management of sports events and the wide range of issues that must be addressed.

Marketing for Services

Year: 2

This module introduces and explores key areas of marketing theory and their application to the services industry. The module defines services marketing and examines the development of the marketing concept, the marketing environment and key aspects of services marketing including segmentation, consumer behaviour, marketing research, the marketing mix and through assessment provides students with the opportunity to actually apply these concepts to current services industry situations.

Corporate Events

Year: 2

This module introduces the student to corporate events and its impact on Business Tourism for a city or nation. Corporate events are produced by or for business with a primary purpose of supporting business growth. The student will gain an understanding of the professional skills required for successful corporate event planning, execution and evaluation. The module provides students with an appreciation of the role of corporate events within the Events Industry and a platform for further study in Events Management.

Year three

Placement

Year: 3

This module is optional

Placement provides students with 48 weeks of professional work experience. It provides an opportunity for students to gain an understanding of the employment context of their academic discipline and will enable each student to satisfy specific learning objectives based on organisational, course and personal development needs.

Study Abroad

Year: 3

This module is optional

The Study Abroad option is a complement to and an extension of the work engaged in at the University and provides the opportunity for each student to enhance specific learning objectives by studying of an institution in a different cultural and educational environment.

Year four

Festivals, Events and Cultural Tourism

Year: 4

This module develops the specialist study area of festivals, events and cultural tourism, providing the student with an appreciation of cultural tourism and the role of festivals and events within that domain, the main elements making up the cultural tourism product and key issues in the marketing, management and development of festivals, events and cultural tourism.

eBusiness Strategy

Year: 4

The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of tourism and leisure/events management. It deals with planning, development and marketing of such enterprises in today's evolving electronic marketplace and seeks to develop the student?s skills with regard to creativity and innovation to aid in future employability.

Contemporary Issues in Leisure and Tourism

Year: 4

This module provides students with an opportunity, to research, discuss and analyse current issues in leisure and tourism. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue.

Event Management

Year: 4

This module examines the event management process from start to finish. It examines the requirements for successful event management and integrates with other modules of study, in particular marketing, accounting and human resource management. Being involved in a live event is an integral part of this module as it provides the opportunity for students to apply theory to practice.

Services in Context

Year: 4

This module is optional

As organisations seeks to create value with the consumer, future managers must have an in-depth understanding of the services provision within the contemporary business environment. The module provides an understanding and awareness of contemporary developments across three key services sectors, finance, retail and tourism. These sectors are explored in relation to emergent challenges in effective services delivery.

The Business Plan

Year: 4

This module is optional

In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community based development project.

Human Resource Management

Year: 4

This module is optional

HRM is now often seen as the major factor differentiating between successful and unsuccessful organisations in achieving competitive advantage. This module introduces students to Human Resource Management as a strategic area of business activity and enables students to acquire knowledge and understanding of the key activities of Human Resource Management.

Research Paper

Year: 4

This module is optional

This module will assess the student's ability to carry out appropriate academic research, process data and utilize effectively the latest IT applications to provide an independent researched piece of work relevant to their course and their chosen industry.

Management Accounting

Year: 4

This module is optional

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries.

Services Marketing Management

Year: 4

This module is optional

This module examines and expands on the principle concepts and theories of marketing and their practical application to services marketing management. It is a module that builds on the Marketing for Services module. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix and e-marketing within specific businesses at a local, national and international level as they apply to the services marketing management function.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is 260 - 300 UCAS tariff points to include BC - BB.

BTEC

Overall BTEC award profile DMM - DDM to include Unit profile of 7D+3M+8P - 9D+3M+6P.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile BBCCC - BBBBB.

Scottish Highers

The Scottish Highers requirement for this course is AABB - AABCC.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is BCC - BBB.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 points (12 at higher level).

Access to Higher Education (HE)

Overall Access profile 60-64% - 70-71%.

GCSE

GCSE Profile to include minimum Grade C or above in Mathematics and English Language.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

The underpinning theory is delivered through lectures, seminars, tutorials and workshops. From a practical perspective you will have the opportunity to organise and volunteer at live events plus listen to talks from industry leaders. ICT skills are also taught within the course structure, for instance you will have the opportunity to design an event website in the eBusiness Strategy module.

Assessment is principally through assignments, verbal presentations and practical exercises (live events). Assessment of teamwork is through submission of teamwork tasks, student peer and self-assessment, oral presentations and event evaluations.

Exemptions and transferability

If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.

What exemptions can I get?
Based on recent and successfully completed accredited learning, students can seek exemptions from the programme. The Course Director can advise candidates as to the eligibility of their accredited course.

How do I apply for exemptions?
When accepted on the Course you are asked to complete an exemptions form, which is reviewed by the Course Director and exemptions are then agreed during the Induction process.

Careers & opportunities

In this section

Graduate employers

Graduates from this course have gained employment with a wide range of organisations. Here are some examples:

  • Belfast City Council
  • Galgorm Resort & Spa
  • Glasgow Commonwealth Games
  • MCI UK
  • Icons Festival Ltd
  • Macmillan Cancer Support
  • Coca Cola

Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • Event Manager
  • Project Manager
  • Leisure Manager
  • Tourism Manager
  • Sales and Marketing Manager
  • Volunteer Manager

Career options

Continuing growth within the leisure, events and cultural sectors nationally and internationally provide wide-ranging opportunities for employment and include Events and Conferences Management, Heritage and Visitor Attractions, Entertainment, Leisure and Sport.

Opportunities also exist to progress onto postgraduate study including MSc International Tourism Management, MSc International Hospitality Management and MSc International Event Management.

Work placement / study abroad

You have the option to complete a 48 week placement in year three of the course. A full of national and international placements are available. Companies include Walt Disney World, Florida, Belfast Marathon, World Police & Fire Games and Simon Community. The satisfactory completion of placement leads to the award of Diploma in Professional Practice/ Diploma in Professional Practice (International) upon graduation. Alternatively you can opt to complete a period of study abroad. During this period, you spend two semesters in an educational institution, which will provide exposure to alternative business cultures and protocols and enhance your personal and professional development. Successful completion of the placement leads to the award of the Diploma in International Academic Studies (DIAS) upon graduation.

Professional recognition

Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Apply

Applications to full-time undergraduate degrees at Ulster are made through UCAS.

How to apply

Start dates

  • September 2016

Fees and funding

In this section

Fees (per year)

Northern Ireland & EU:
£3,925.00
England, Scotland & Wales:
£6,000.00
International:
£12,890.00

Scholarships, awards and prizes

  • Tourism NI Event Management Award - Best performance in Event Management module
  • The Special Olympics Event Team Award - Dedication to the Special Olympics

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel and normal living are a part of university life. 

Where a course has additional mandatory expenses we make every effort to highlight them in the online prospectus. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course. 

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees. 

Please contact the course team for more information.

Contact

Ulster Business School Office

T: +44 (0) 28 9036 6351

E: business@ulster.ac.uk

Course Director: Mr Adrian Devine

T: +44 (0) 28 7012 3960

E: ha.devine@ulster.ac.uk

Testimonials

I graduated with a BSc Leisure and Event Management in 2006 and have worked in the events industry ever since. The course offered a unique blend of management theory and practical learning. The classes were engaging and there was a lot of support from the tutors. The course is designed in such a way that graduates leave with the relevant, practical skills employers are looking for. Without this course, I would not have a career I love’ (Niamh Cunningham, Events Coordinator at The Open University, Belfast)

‘I thoroughly enjoyed studying for my degree in Leisure and Events Management at Ulster University. It was delivered by the most supportive and enthusiastic lecturers. The course covered a varied and interesting range of topics. There were many opportunities to get involved in live events and gain practical experience. All in all, the Leisure and Events Management course has given me a firm foundation for a successful and exciting career in leisure management’ (Gina Conroy, Leisure Manager Causeway Coast and Glens District Council).

‘In addition to obtaining an internationally recognised qualification studying the BSc Leisure and Events Management at Ulster University has made me more confident and independent. The positive aspects of the course included organising live events, the interactive workshops, projects and seminars. However, for me the highlight was the 48-week industrial placement which helped me secure my current job in the industry (Sarah Campbell, Marketing and Promotions Manager Argento, Belfast).