Achieve proficiency in written and spoken Irish and an in depth knowledge of marketing. Students will spend time in the Gaeltacht.
Study Irish with Marketing at Ulster University in the United Kingdom.
The University offers a comprehensive range of programmes in Irish in both part-time and full-time mode at a number of centres which serve a diverse constituency of students. The breadth of Irish language provision at Ulster and the practice amongst staff and students of the School of Irish Language and Literature of using Irish as a primary medium of communication reflects the University’s strong commitment to cultural and linguistic diversity within Northern Ireland. The University’s Irish programmes play a vital role in preserving, sustaining and celebrating Ireland’s Gaelic literary and linguistic heritage as well as serving the demands of the Irish language sector within the local and international job market. At a personal level our programmes also fulfil the needs of individuals who wish to acquire the necessary competence to fully participate in the Irish language community as confident and independent users of the language. The BA programme has been designed to reflect the University’s vision of leading in the provision of professional education for professional life. The commitment to support graduates in gaining stimulating and fulfilling employment is one of the School’s primary concerns.
The Marketing minor has been developed to appeal to those who will be majoring in non-business disciplines but who wish to gain a knowledge and understanding of marketing in business.
Marketing when taken as a minor comprises one third of the degree programme and is designed to provide students with an insight into the role of marketing in businesses. An important feature of the programme is the focus on the practical application of marketing principles in organisations; students will have the opportunity to work with industry through applied projects which will also allow them to develop and demonstrate key skills which will be needed in their future professional lives.
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About this course
In this section
Students on the programme will study Modern Irish language (grammar, pronunciation, writing) and Modern literature, as well as optional modules (depending on combination) in the development of the language since the Gaelic Revival, Irish Cultural Studies, Folklore, Irish Dialects and Translation. The literature modules will give you a solid understanding of writing in Irish from the early 20th century to the modern day, including the novel, short story, drama and verse, and the language modules will help you to achieve a high level of competence in written and spoken Irish.
Diploma in International Academic Studies DIAS
Find out more about placement awards
3 years fulltime
- September 2016
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
In this section
The A Level requirement for this course is 260 UCAS tariff points to include BCC including B in Irish at A2.
Overall BTEC Extended Diploma with DMM award profile to include a minimum of 7 distinctions in level 3 units (you must also satisfy the specific Irish subject requirement for this programme - A2 in Irish at Grade B or equivalent ).
The Diploma may be accepted in isolation or in combination with A levels (you must satisfy the specific Irish subject requirement for this programme - A2 in Irish at Grade B or equivalent ). Where A levels are offered as part of a profile then they should be achieved at the upper end of the standard A level offer profile (i.e. if one A level is offered with a Diploma and our standard A level offer is BCC then we normally ask for a B at A level with the Diploma offer at the appropriate differential to satisfy the total tariff points).
BTEC SUBSIDIARY DIPLOMA
The Subsidiary Diploma may be accepted in combination with A levels (you must satisfy the specific Irish subject requirement for this programme - A2 in Irish at Grade B or equivalent). Where A levels are offered as part of a profile then they should be achieved at the upper end of the standard A level offer profile (i.e. if two A levels are offered with a Subsidiary Diploma and our standard A level offer is BBC then we normally ask for BB at A level with the Subsidiary Diploma offer at the appropriate differential to satisfy the total tariff points).
Irish Leaving Certificate
The Irish Leaving Certificate requirement for this course is 260 UCAS tariff points based on an overall Irish Leaving Certificate minimum profile BBCCC at higher level including B in Irish.
The Scottish Highers requirement for this course is 260 UCAS tariff points to include AABB.(you must satisfy the specific Irish subject requirement for this programme - A level in Irish at Grade B or equivalent).
Scottish Advanced Highers
The Scottish Advanced Highers requirement for this course is 260 UCAS tariff points to include BCC. You must satisfy the specific Irish subject requirement for this programme - A level in Irish at Grade B or equivalent.
Overall International Baccalaureate profile minimum 24 points to include 12 at higher level - 260 UCAS tariff points. You must satisfy the specific Irish subject requirement for this programme - A level in Irish at Grade B or equivalent.
Access to Higher Education (HE)
You must satisfy the specific Irish subject requirement for this programme - A level in Irish at Grade B or equivalent.
For Access qualifications validated by Ulster University or QUB the entry requirement is as follows:
Overall average of 60%-64% - 260 UCAS tariff points.
For GB QAA accredited Higher Education Diploma qualifications the entry requirement is as follows:
Overall pass in a related subject area, achieving merit or distinction in all of the 45 level 3 graded credits (plus English level 2 equivalences where required).
You must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language at grade C or above (or equivalent).
English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Additional Entry Requirements
You must satisfy the specific Irish subject requirement for this programme - A level in Irish at Grade B or equivalent (e.g. successful completion of the Ulster University Diploma in Irish Language).
Applicants holding a HND should achieve 120 credits at level 5 including a minimum of:
2 distinctions, 2 merits and 4 passes (for entry to Year 1).
Applicants holding a HNC will be considered on an individual basis.
Applicants holding a Foundation Degree should achieve an overall average of 50% in second year modules for Year 1 entry.
The University will consider applications on the basis of experiential learning for those who do not hold the normal entry qualifications. Those applicants seeking entry with advanced standing, (eg. Transfer from another institution) will be considered on an individual basis but should note that this process can be more difficult in subject combination programmes as both subjects must be satisfied.
Teaching and learning assessment
Irish adopts a variety of strategies to encourage and support learning. These include lectures, seminars, practicals, conversation classes, and the provision of formative coursework such as written assignments and presentations. Lectures generally provide an overview of the subject matter to be covered, locate it contextually, direct attention to important issues of interpretation and provide a guide to primary and secondary literature. Seminars take a number of forms: intensive reading and critical examination of texts or discussion of a previously announced topic for which reading has been prescribed. The aim of seminars is to give students an opportunity to discuss material presented in lectures with their peers and their lecturer, to allow the lecturer to judge the degree to which students have understood the lecture topics, and to develop high-order intellectual skills such as critical thinking and transferable/professional skills such as oral presentation. Practicals generally take the form of small class groups and focus on the acquisition of subject-based skills such as reading skills, grammar, and pronunciation. A large proportion of modern language practicals take place in the Multimedia Language Labs and consist of both presentation of new material and linked exercises aimed at reinforcing and testing material covered by the tutor in that session. One-to-one tutorials are organised for the Dissertation.
There is a degree of differentiation in teaching methods according to level. In Year 1, various methods are used to assist students in the transition from School to University. In particular, CALL and multimedia are used in class to improve language skills, especially grammar. This provides students with a supportive environment in which they can take instruction from the tutor and immediately apply newly-acquired/revised knowledge without the pressure of public performance. Immediate feedback from CALL packages assures them that they are on the right track or alerts them/the tutor to any problems. In Years 2 and 3, greater independence is encouraged; CALL is used for independent study and students are expected to make greater independent use of media in Irish.
Students are assessed through a combination of coursework assignments and formal examinations. In the final year, all modules except the dissertation are weighted 50% coursework and 50% examination; in Year Two, most modules are assessed entirely by coursework, but this includes a number of class tests. In Year 1, students are assessed by 100% coursework in the first semester, and by a predominance of 50% coursework/50% examination in the second semester. Assessment criteria are directly related to learning outcomes.
Exemptions and transferability
Studies pursued and examinations passed in respect of other qualifications awarded by the University or by another university or other educational institution, or evidence from the accreditation of prior experiential learning, may be accepted as exempting candidates from part of an approved programme provided that they shall register as students of the University for modules amounting to at least the final third of the credit value of the award at the highest level.
Although students may transfer out of the programme to other courses within the University, transfer in is subject to this condition.
Careers & opportunities
In this section
Employment opportunities exist in a wide range of areas including education, the media, publishing, government, librarianship and various areas of business.
The employability profile of our students in recent years has been more than impressive, with a disproportional number of our ex-students holding senior positions in Irish language organisations throughout Ireland. This includes: Chief Executive of Comhairle na Gaelscolaíochta (Irish medium education advisory body), Senior Programme manager with Foras na Gaeilge (cross-border body responsible for Irish), Programme Manager with CCEA, President of Comhaltas Uladh, Director of An Carn Translations, Principal of Gaelscoil an tSrátha Báin (Strabane Irish-medium primary school) and a Senior Producer in the BBC. The unprecedented growth of the Irish language in recent years has resulted in an increase of demand for services through the medium of Irish. Due to this, our students find themselves in the enviable position of being able to be circumspect when it comes to choosing the career path they wish to follow.
Graduates will also be well equipped to pursue postgraduate studies in the broad field of linguistics, folklore, Celtic Studies, translation and sociolinguistics.
For information on postgraduate research opportunities see: www.arts.ulster.ac.uk/rgs
Students completing a course with Marketing are expected to gain employment at management level in marketing, sales, advertising, general management and public relations. Students also have the opportunity to proceed to postgraduate study.
Work placement / study abroad
Students can study abroad as part of Erasmus+.
Students can gain placement experience as part of Luach Breise.
All staff in Irish are members of The Irish and Celtic Studies Research Institute which was rated the second in the UK for Celtic Studies in the Research Excellence Framework (REF) 2014. Staff are actively involved in world leading research that informs the subjects they teach.
Applying online at www.ucas.com
For all full-time higher education courses at universities and colleges in the UK, students must apply online at www.ucas.com . There are three types of applicant.
Students at a school or college registered with UCAS
All UK schools and colleges (and a small number of establishments overseas) are registered with UCAS to manage their students' applications.
Advice is available from your teacher or a careers adviser at your school or college. You fill in an online application and submit it to a member of staff. After checking your details, and having added the academic reference, your school or college submits the completed application online to UCAS. You pay online using a credit card or debit card. You may also be able to pay through your school or college.
Independent applicants in the UK
Other UK applicants, who are not at school or college, apply online independently.
It is likely that you are a mature applicant, who, unlike school and college students, cannot readily seek advice from your teacher, but can instead consult with various careers organisations (such as Connexions). You are responsible for paying the correct application fee, for obtaining and attaching the academic reference and for submitting the completed application online to UCAS.
International applicants outside the UK (EU and worldwide)
Except for those whose school or college is registered with UCAS, individuals from the EU (excluding the UK), and worldwide, apply online independently.
Advice is available from British Council offices and other centres overseas, such as your school or college. You are responsible for paying the correct application fee, for obtaining and attaching the academic reference and for submitting the completed application online to UCAS.
For all applicants, there are full instructions at www.ucas.com to make it as easy as possible for you to fill in your online application, plus help text where appropriate. UCAS also has a comprehensive guide called Applying Online, which can be downloaded from www.ucas.com How to apply
- September 2016
Fees and funding
In this section
Fees (per year)
- Northern Ireland & EU:
- England, Scotland & Wales:
Scholarships, awards and prizes
Prize for best final year dissertation.
Additional mandatory costs
Students visit the Gaeltacht for a week in the Autumn and in the Spring each year. The cost of each course is circa £125 to cover travel, accommodation, food, activities, excursions and classes.
Tuition fees and costs associated with accommodation, travel and normal living are a part of university life.
Where a course has additional mandatory expenses we make every effort to highlight them in the online prospectus. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.
We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.
There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.
Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.
Please contact the course team for more information.
Ros O' Hagan
School of Irish Language and Literature
Tel: +44 (0)28 7137 5277
For queries about your application or admission process please e-mail firstname.lastname@example.org
“The School of Irish creates a lot of opportunities to achieve excellence in Irish, for example, annual trips to the Gaeltacht and also assists in getting work in the Gaeltacht as summer school leaders. I really enjoyed the Irish course and the classes.”
“Is mór a chuaigh an chéim sa Ghaeilge i bhfeidhm orm. Bhí béim ar leith ar an Nua-Ghaeilge agus ar scileanna feidhmiúla teanga a chruthaigh cuid mhór deiseanna dom i ndiaidh an chúrsa. Bhí muid mar a bheadh pobal teanga san Ollscoil, rud a chuidigh liom agus mé ag cur le mo chuid Gaeilge.”