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Graduates from this course have gained employment with a wide range of organisations

  • Aer Lingus
  • Disney
  • Emirates
  • Loch Lomond Golf Resort
  • Tourism NI
  • VisitBritain

Graduates from this course are employed in many different roles

  • Airline Manager
  • Digital Marketing Manager (Tourism)
  • Events Manager
  • Tourism Marketing Manager
  • Tour Operator
  • Visitor Attraction Manager
  • Airport Operations

Overview

Developing business leaders for the international travel and tourism industry.

Summary

Study International Travel and Tourism Management at Ulster University in the United Kingdom.

This degree has been designed to meet the needs of those who wish to work in the international travel and tourism management industry. It is aimed to help you develop a detailed knowledge of travel, tourism and the associated skills and abilities necessary for management in an evolving and dynamic industry that is highly customer focused and media influenced. This qualification will open the door to a world of new opportunities and provide an appropriate balance of knowledge and skills for you to pursue a career in this exciting field, which is now one of the world's largest industries.

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About this course

In this section

About

International Travel and Tourism Management is for those who are passionate about travel, tourism, and who thrive in a fast paced and dynamic environment. It is for those who aspire to work professionally in this exciting and expanding industry and who wish to learn all aspects from understanding tourism and the tourist, to developing and enhancing creativity and innovation through digital media to key managerial functions required to work in this challenging and rewarding industry. The programme is characterised by its forward thinking components with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the 21st century needs of a management role in the travel and tourism industry.

Attendance

The programme is normally completed in five to seven years, depending on level of entry. You will normally complete two modules per semester on a part time basis, with class contact time approximately three hours per week per module. You will be expected to undertake independent study of around 10 hours per week per module. At the beginning of year 1 you are also expected to attend an introductory induction to welcome you and help you settle in to the course and the University campus environment.

Start dates

  • September 2016
How to apply

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand.

In this section

Year one

Contemporary Tourism

Year: 1

This module provides students within an overview of important forms of niche tourism that currently exist in the tourism industry. Tourist motivation, customer profiles, activities, attractions and the impacts on the host destination are discussed. Students are made aware that tourism continues to develop and evolve through time, and many current trends will wane as new ones emerge.

Study and Employability Skills

Year: 1

This module is intended to introduce and develop the skills and fundamental research required of the student by university-level study. It will enable the student to conduct relevant research, communicate their work effectively both orally and in written form and enable the student to be competent in the use of a number of IT programmes.

Introduction to Management

Year: 1

This module examines the theories of management and applies these to the practice of organisational management. It's an introductory module which will familiarise students with the nature and scope of management. It examines the development of management theories and the impact of the external and internal environments on effective professional management. Issues such as methods of improving organisational effectiveness, leadership, team building and motivation are studied.

Introduction to Leisure and Tourism

Year: 1

This is an introductory module that introduces students to the key concepts involved in the study of leisure and tourism, including definition, historical development, industry size and structure, supply and demand, impacts, current and future challenges facing leisure and tourism.

Year two

Global Travel Destinations

Year: 2

This module explores the major tourist destinations of the world, and examines principal geographic features and concepts relating to aspects such as tourist motivation and destination success. It also introduces the student to the travel trade sector of the industry and its core functions, together with key legal aspects.

Human Resource Issues

Year: 2

The Human Resource Issues module will provide students with an introduction to the fundamentals of Human Resource Management and people management concepts. The module provides an introduction to the legal framework and examines key issues associated with managing people within the service industry.

Business Research Methods

Year: 2

The module will develop and enhance the student's ability to carry out appropriate research, process data and utilise effectively the latest ICT packages and applications relevant to their course and their chosen business field.

Consumer Behaviour

Year: 2

This module is optional

The principles of consumer behaviour and consumer decision-making are explained using the media of the food, tourism, event and service industries to enable the students to gain an understanding of the principles and theories. This module highlights the importance of consumer orientation in today's economy.

Food and Wine Tourism

Year: 2

This module is optional

This module explores the growing area of food and wine tourism and examines the importance of the food and wine product to the tourist experience and to destination success for those countries and regions closely associated with lure of food and wine

Year three

Accounting Studies

Year: 3

This module introduces the student to financial accounting. The impact of the contemporary business environment is considered in relation to the profitable management of a range of service industries. The module includes final accounts, budgeting and costing and is intended to lay the foundation for the final year module Financial Management.

Marketing for Services

Year: 3

This module introduces and explores key areas of marketing theory and their application to the services industry. The module defines services marketing and examines the development of the marketing concept, the marketing environment and key aspects of services marketing including segmentation, consumer behaviour, marketing research, the marketing mix and through assessment provides students with the opportunity to actually apply these concepts to current services industry situations.

Transportation Operations in Tourism

Year: 3

The module provides the student with a comprehensive introduction to land, sea and air transportation issues. It is also designed to equip students with the appropriate skills associated with key supervisory functions in transportation companies to ensure vocational understanding relevant for potential employment.

Landscape Change and Tourism

Year: 3

This module is optional

This module reviews the impacts of tourism as found across a range of tourism settings, addressing economic, social/cultural and environmental impacts. The module focuses on the non-business side of tourism and looks at the relationship between tourism and landscape.

Corporate Events

Year: 3

This module is optional

This module introduces the student to corporate events and its impact on Business Tourism for a city or nation. Corporate events are produced by or for business with a primary purpose of supporting business growth. The student will gain an understanding of the professional skills required for successful corporate event planning, execution and evaluation. The module provides students with an appreciation of the role of corporate events within the Events Industry and a platform for further study in Events Management.

Year four

Festivals, Events and Cultural Tourism

Year: 4

This module develops the specialist study area of festivals, events and cultural tourism, providing the student with an appreciation of cultural tourism and the role of festivals and events within that domain, the main elements making up the cultural tourism product and key issues in the marketing, management and development of festivals, events and cultural tourism.

Tourism Planning, Development and Management

Year: 4

This module provides students with an advanced understanding of tourism planning, development and management. It provides students in their final year of their degree with an appreciation of the difficulties associated with planning, developing and managing tourism at varying scales and for certain niche products and markets, all often in the face of externalities that the tourism industry has limited control over.

Contemporary Issues in Leisure and Tourism

Year: 4

This module provides students with an opportunity, to research, discuss and analyse current issues in leisure and tourism. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue.

Human Resource Management

Year: 4

This module is optional

HRM is now often seen as the major factor differentiating between successful and unsuccessful organisations in achieving competitive advantage. This module introduces students to Human Resource Management as a strategic area of business activity and enables students to acquire knowledge and understanding of the key activities of Human Resource Management.

Management Accounting

Year: 4

This module is optional

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries.

Services Marketing Management

Year: 4

This module is optional

This module examines and expands on the principle concepts and theories of marketing and their practical application to services marketing management. It is a module that builds on the Marketing for Services module. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix and e-marketing within specific businesses at a local, national and international level as they apply to the services marketing management function.

Year five

eBusiness Strategy

Year: 5

The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of tourism and leisure/events management. It deals with planning, development and marketing of such enterprises in today's evolving electronic marketplace and seeks to develop the student?s skills with regard to creativity and innovation to aid in future employability.

Services in Context

Year: 5

This module is optional

As organisations seeks to create value with the consumer, future managers must have an in-depth understanding of the services provision within the contemporary business environment. The module provides an understanding and awareness of contemporary developments across three key services sectors, finance, retail and tourism. These sectors are explored in relation to emergent challenges in effective services delivery.

The Business Plan

Year: 5

This module is optional

In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community based development project.

Research Paper

Year: 5

This module is optional

This module will assess the student's ability to carry out appropriate academic research, process data and utilize effectively the latest IT applications to provide an independent researched piece of work relevant to their course and their chosen industry.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is 260 - 300 UCAS tariff points to include BC - BB.

BTEC

Overall BTEC award profile DMM - DDM to include Unit profile of 7 - 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile BBCCC - BBBBB.

Scottish Highers

The Scottish Highers requirement for this course is AABB - AABCC.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is BCC - BBB.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 - 26 points (12 - 13 at higher level).

Access to Higher Education (HE)

Overall Access profile 60 - 70%.

GCSE

GCSE Profile to include minimum Grade C or above in Mathematics and English Language.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

Lectures provide you with the theoretical knowledge for all modular areas outlined in the course structure with practicals/tutorials providing the opportunity to participate in hands on aspects and realistic scenarios in relation to the travel and tourism industry. Regular talks and workshops from Industry Leaders provide further enhancement. You also have the opportunity to work on live industry projects and present your ideas and concepts to panels of industry experts, providing excellent opportunities to develop your creativity and innovation in relation to tourism. Assessment ranges from coursework in the form of reports and essays to exams, to live industry projects.

Exemptions and transferability

If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.

Careers & opportunities

In this section

Graduate employers

Graduates from this course have gained employment with a wide range of organisations. Here are some examples:

  • Aer Lingus
  • Disney
  • Emirates
  • Loch Lomond Golf Resort
  • Tourism NI
  • VisitBritain

Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • Airline Manager
  • Digital Marketing Manager (Tourism)
  • Events Manager
  • Tourism Marketing Manager
  • Tour Operator
  • Visitor Attraction Manager
  • Airport Operations

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The travel and tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.

Alternatively you have the option after completion to progress on to postgraduate study on programmes such as the MSc International Event Management, MSc International Tourism Management and MSc International Hospitality Management.

Professional recognition

Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Apply

Applications to our part-time undergraduate courses are made through the University’s online application system.

How to apply

Start dates

  • September 2016

Fees and funding

In this section

Scholarships, awards and prizes

Origin Digital Award - best digital business plan and concept in the eBusiness Strategy module.

Contact

Ulster Business School Office

T: +44 (0) 28 9036 6351

E: business@ulster.ac.uk

Course Director: Dr Peter Bolan

T: +44 (0) 28 7012 3957

E: ps.bolan@ulster.ac.uk

Testimonials

The International Travel and Tourism Management course very much developed my interest in travel and in the airline industry in particular. It is thanks to such a course that I have achieved success in the industry and the sector that I first studied about on the programme.

Aislinn McAlister – General Manager at United Airlines BFS

Studying the International Travel and Tourism programme between 2001 and 2005 was one of the best decisions I have made. The course inspired me from the outset and provided a truly interesting blend of appropriate subjects and motivated me to succeed both in my academic studies and in the workplace.

Isabelle Ramsden - Head of Department / Lecturer at Girne American University

The International Travel and Tourism Management degree was extremely enjoyable and informative. It really helped me develop the knowledge and skills required to succeed in an industry that I am so passionate about.

Claire Anderson - Sales and Marketing Manager at Manor House Country Hotel, Enniskillen (formerly with Tourism Ireland)

The industry needs graduates who have the right knowledge and expertise about tourism in today's marketplace. The international travel and tourism course at Ulster very much provides that.

Aubrey Irwin - Head of Northern Ireland at Tourism Ireland