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This short course is designed to build participants' awareness of their entrepreneurial potential and assess the viability of an innovative project.


Study Entrepreneurship at Ulster University in the United Kingdom.

Building on extant knowledge of the entrepreneurial process, this short course examines key aspects of entrepreneurial business development in theory and practice.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development

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About this course

In this section


This short course is designed to build the participants' awareness of their entrepreneurial potential and provide a framework for engaging with and assessing the viability of an innovative project or new venture or the development of an existing one. It aims to give participants insights into the opportunities and challenges associated with establishing and managing the development of a new or existing venture. It seeks also to give participants an opportunity, through their engagement in the course, to audit their personal entrepreneurial potential. The emphasis of the course will be on problem exploration and definition, problem solving, discussion and debate.

To support the course, guest speakers drawn from Ulster University Business School’s wide network of contacts within the SME sector, as well as the Visiting Professoriate, many of whom are entrepreneurial practitioners themselves, will discuss their experience of marketing-led enterprise development in practice. Their input will encourage participants to challenge existing theories and to explore new ways of thinking about business practice within the SME context. Videos and case studies will also be used which focus on entrepreneurial management in practice in order to further enhance learning. In addition, an assignment, which is lodged within a live SME case, is deliberately designed to expose participants to the realities of managing the entrepreneurial development of such a venture, providing them with an opportunity to critically review extant research in this space and to explore new ways of thinking about business practice in SMEs.

Linked programmes

MSc Business Development and Innovation, PgCertPD Postgraduate Certificate of Professional Development


100% Coursework - Group assignment which consists of a feasibility study for an entrepreneurial business venture outlining the best possible and most innovative route to market for the enterprise, with supporting rationale (75%). Each member of the group is also required to submit an individual statement (25%) providing insights to the role(s) they played in the team, their responsibilities and their contribution to the team’s efforts to develop the feasibility study.


This course requires attendance for three days (9.30am to 4.30pm) in mid March 2016 (dates to be confirmed) with a further half-day workshop on business development.

Entry requirements

Any undergraduate degree.

English Language Requirements

International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.

Start dates

  • 22 March 2017
How to apply


The following page explains the postgraduate short course application procedure:

How to apply

Start dates

  • 22 March 2017

Fees and funding

In this section


Northern Ireland & EU:
England, Scotland & Wales:

Fees information

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available at



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