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Overview

This short course examines the intricate ways in which consumers experience and construct value through everyday interactions in the marketplace.

Summary

Study Consumer Behaviour at Ulster University in the United Kingdom.

The links between consumer behaviour research and marketing theory and practice are well documented. Drawing on perspectives from a range of disciplines (e.g. anthropology, sociology, psychology) this short course will enable participants to develop their knowledge and understanding of the intricate nature of consumer behaviour and of the various ways in which consumer behaviour research can inform marketing decision-marking.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201617/postgraduate-certificate-of-professional-development-13208

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About this course

In this section

About

The links between consumer behaviour research and marketing theory and practice are well documented. Drawing on perspectives from a range of disciplines (e.g. anthropology, sociology, psychology), this course will enable participants to develop their knowledge and understanding of the intricate nature of consumer behaviour and of the various ways in which consumer behaviour research can inform marketing decision-making.

As natural participants in a consumer society, we all have first-hand experience of a vast array of consumption phenomena. However, as ethical business/marketing professionals, we must be equipped to devise and implement strategies which are attuned to how value is interactively experienced, co-created/constructed and sustained with/by/among consumers over time.

This interdisciplinary short course aims to support professional decision-making practices by examining the intricate ways in which consumers experience and construct value through everyday interactions in the marketplace.

This course should be of interest to anyone in any line of business who wants an opportunity to reflect, explore and examine, why consumers behave as they do to inform their general and marketing decision-making.

Linked programmes

PgCertPD Postgraduate Certificate of Professional Development, PgDip/MSc Marketing

Assessment

100% Coursework – an inquiry-based piece of assessment, leading to the production of a 2500 word research paper, negotiated between the participant and the lecturer, in an area of interest to the participant.

Attendance

This course requires attendance on three consecutive days from 9.30am to 5pm on 7, 8 and 9 December 2016 and also for a follow-up day on 16 December 2016.

Entry requirements

Any undergraduate degree.

English Language Requirements

International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.

Start dates

  • 7 December 2016
How to apply

Apply

The following page explains the postgraduate short course application procedure:

http://www.ulster.ac.uk/apply/how-to-apply#pgsc

How to apply

Start dates

  • 7 December 2016

Fees and funding

In this section

Prices

Northern Ireland & EU:
£472.50
England, Scotland & Wales:
£472.50
International:
£1,072.35

Fees information

http://www.ulster.ac.uk/finance/fees/payment_policy_1617.pdf

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available at http://addl.ulster.ac.uk/docs/FlexiblePathwaysApplication201516.docx

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680