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Graduates from this course are employed in many different roles

  • Junior Manager
  • Trainee Advertising Account Manager
  • Graduate Management Trainee
  • Financial Advisor


Business@Magee: Providing extensive choice for business skills development.


Study Business Studies with Advertising at Ulster University in the United Kingdom.

Studying business at the Magee campus provides students with extensive choice. In this case Business Studies may be taken as a Major subject with Advertising as the Minor subject.

The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. Graduates will have generic skills in particular management functions, for example accounting, marketing and human resource management. The Advertising minor is particularly suited for graduates wishing to go on to develop a career in Business where advertising is a component.

The programme equips graduates for a management career in industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. Advertising as a minor subject helps develop supporting expertise of particular interest to the student.

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About this course

In this section


The BSc Hons Business Studies with Advertising meets the needs of those wishing to pursue a career in business with an interest in Advertising as a minor subject. In addition it provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.

The programme seeks to provide the key business knowledge and skills essential for a graduate, seeking a managerial career in general business with a specialist interest in Advertising.

The development of relevant employability skills is at the core of the BSc Hons Business Studies with Advertising degree and a variety of opportunities exist within the programme and its modules, to develop such skills. These skills include, for example, Creative Thinking, Project Management, Strategic Planning, Business start-up, Problem Solving and Interpersonal skills.

Associate awards

Diploma in Professional Practice DPP

Diploma in International Academic Studies DIAS

Find out more about placement awards


Three years without placement/four years including placement year.

Attendance: This is a full-time course where you will normally complete three modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study to supplement that contact of around 10 hours per week per module. You will have 9-10 class contact hours per week on the Magee campus.

Start dates

  • September 2016
How to apply

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirements for this course is 260 - 300 UCAS tariff points to include BC - BB.


Overall BTEC award profile DMM - DDM to include Unit profile of 7 - 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile BBCCC - BBBBB.

Scottish Highers

The Scottish Highers requirement for this course is AABB - AABCC.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is BCC - BBB.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 points (12 at higher level).

Access to Higher Education (HE)

Overall Access profile 60 - 70%.


GCSE Profile to include Mathematics with a minimum Grade C.

GCSE Profile to include English Language with a minimum Grade C.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

Teaching and learning methods include lectures, seminars, practical workshops, case studies, problem-solving techniques, team projects, individual research, oral presentations, non-book media, visiting lectures with industry practitioners and computer projects. These methods allow students to have a high degree of involvment and participation in learning, equipping particpants with concepts, skills and experiences necessary for career and personal development.

Modules are assessed using a variety of methods including individual essays/reports, class tests, case studies, group projects,oral presentations and end of term examinations.

Exemptions and transferability

Most students enter Year 1. However, if you can provide evidence of previous relevant study or experience you may be considered for entry to later years. There is facility for transfer to other Ulster Business School undergraduate degree programmes (full-time to part-time) on the Magee campus depending upon the nature of the subject matter of the other degrees and academic achievement. In appropriate cases opportunities exist at the end of Year 1 for transfer between this programme and other first-degree programmes in the Department.

Careers & opportunities

In this section

Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • Junior Manager
  • Trainee Advertising Account Manager
  • Graduate Management Trainee
  • Financial Advisor

Career options

Business graduates are well-placed for a management career in the business arena or to take advantage of the increased opportunities in the public sector. Depending upon the choice of specialism graduates will have additional skills in management functions particularly accounting, advertising, human resource management and marketing. They will also have attractive opportunities for professional development within the business related professions, for example The Chartered Institute of Accountants in Ireland or The Chartered Institute of Marketing. Graduates may also proceed to postgraduate study or research in business-related areas. Throughout the course, students will be encouraged to develop their personal skills and abilities in order to maximise their career potential.

Work placement / study abroad

In Year 3 you will have the option of a paid placement year in a range of local and international locations. This will provide a link between the subjects you have studied and their application in a 'real world' setting. Satisfactory completion of the placement year will lead to the award of the Diploma in Professional Practice. You have also the option to study abroad for a year; satisfactory completion of a study abroad year will lead to the award of the Diploma in International Academic Studies.


Applications to full-time undergraduate degrees at Ulster are made through UCAS.

How to apply

Start dates

  • September 2016

Fees and funding

In this section

Fees (per year)

Northern Ireland & EU:
England, Scotland & Wales:

Scholarships, awards and prizes

  • Londonderry Junior Chamber of Commerce Prize for Best Placement Student
  • Maydown Precision Engineering Prize for Best Business Studies Student

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel and normal living are a part of university life. 

Where a course has additional mandatory expenses we make every effort to highlight them in the online prospectus. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course. 

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees. 

Please contact the course team for more information.


Mrs Irene Karmiotis

T: +44 (0) 28 7012 4798


Course Director: Gráinne Tuohy

T: +44 (0) 28 7167 5541