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Overview

Important notice – campus change This course will move to the Belfast campus in September 2019.  Students will change campus part way through this course. Find out more

This programme offers a thorough understanding in economic theory with business knowledge and applications.

Summary

Study Business Economics with Marketing at Ulster University in the United Kingdom.

This course goes beyond the limits of traditional economics and business related courses by combining a thorough understanding in economic theory with business knowledge and applications. You will be introduced to a set of economic concepts, frameworks and techniques that provide a basis for understanding the economics that govern decision making and behaviour within public, private and third sector organisations.

You will develop a detailed understanding of the global economy and Northern Ireland’s place within it. The course is focused on practical and applied skills in economics and business that are in high demand by the current marketplace. The marketing minor will expose you to specified aspects of marketing within a progressive and coherent pathway. You will obtain a sound understanding of the core and integrative aspects of marketing theory and practice and an appreciation of the application of marketing across a range of business environments and contexts. The real-world focus of the course will prepare you for a career transition into the business world or to postgraduate business courses.

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About this course

In this section

About

The specific nature of this course fits closely with latest guidance set out by The Higher Education Academy (HEA). In February 2012 the Government Economic Service (GES) and the Bank of England hosted an event which explored Economics teaching and learning in UK Universities, in the wake of the financial crisis. The discussion focused on the challenges faced by higher education institutions and the changes they need to implement in order to produce economics graduates who are “fit for purpose”.

This programme will emphasise those aspects of economics which relate to the practical application of economics today in policy making, management / firm behaviour and consumer decisions. It aims to provide students with a thorough grounding in the concepts and analytical apparatus needed within both the private and public sector.

Associate awards

Diploma in Professional Practice DPP

Diploma in International Academic Studies DIAS

Find out more about placement awards

Attendance

Class are timetabled per semester for full-time students.
Three years full-time – BSc Hons.
Four years full-time – BSc Hons with DPP / DIAS.

Start dates

  • September 2016
How to apply

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand.

In this section

Year one

Fundamentals of Management

Year: 1

The fundamental management functions of planning, organising, leading and controlling are pervasive activities that are central to the operation of organisations and integral to the marketing curriculum. Given that perceptions of the nature of this process of management have changed and continue to change quite radically, it is beneficial also to have informed insights of these changes and the changing external and internal context within which management takes place. The module therefore introduces a coherent range of concepts and ideas that provide the basis for further more specialised study of management.

Microeconomic Principles

Year: 1

This module introduces students to key concepts and models used by economists to analyse the microeconomic problems and issues characteristic of contemporary market economies. Emphasis is given to market activity and the consequences this has for different groups within society. The module will allow students to understand the need for government intervention and regulation of market forces within a market economy.

Macroeconomic Principles

Year: 1

This module aims to develop students' knowledge and understanding of the macroeconomic environment exploring the origin of macroeconomics critically evaluating competing theories of macroeconomic behaviour. It introduces students to the issues that Macroeconomics deals with such as the role of government in managing the economy.

Mathematics and Statistics for Economics and Business 1

Year: 1

This module introduces students to some basic mathematical and statistical techniques which can be applied to economic and business problems. ?

Skills for Economists

Year: 1

The successful study of Economics requires the use of a skill-set to communicate ideas and concepts to others ? this module seeks to introduce students to this skill-set.

Fundamentals of Marketing

Year: 1

This module provides students with an appreciation of the nature, scope and breadth of the fundamental concepts and principles of marketing. It represents a key underpinning to subsequent marketing related modules within degree programmes.

Year two

Regional Economics: Understanding the Northern Ireland Economy

Year: 2

This module is designed to address a common complaint of employers that contemporary knowledge of the Northern Ireland (NI) economy is limited amongst students. The module will enhance students understanding about the behaviour and operation of the NI economy and how it impacts upon businesses and society in general. The module offers more applied learning in a workplace style mode around contemporary issues with a focus on developing both professional (report writing, analysis and opinion forming) and transferable (IT, team working, communications and business knowledge) skills.
It will also introduce students to the structures and process in economic policy making and allow students to tailor their placement application to the type of instruction in which their skills will be best suited. It will utilise guest lectures to familiarise students with what potential employer?s value and it will hone presentation and interview skills. It will advance data skills to a commercial standard.

Mathematics and Statistics for Economics and Business 2

Year: 2

This module further develops the mathematical and statistical techniques which can be applied to economic and business problems.

Microeconomics 2

Year: 2

In an increasingly competitive world in which economic decisions have to be "optimal", it is essential that students of economics should gain an understanding of the basic principles and applications of microeconomics. The implicit theme of this module is the concept of decision making by market participants and the role of markets in coordinating these decisions resulting in efficient economic outcomes.

Macroeconomics 2

Year: 2

This module provides an account of the structure of macroeconomic theory and of how its parts interact. It also reviews some of the thoeretical questions and controversies surrounding this structure. Finally it uses macroeconomic theory to shed light on some real world issues and problems.

Marketing Management

Year: 2

Marketing Management is concerned with the company?s interface with its markets and therefore plays a key role in its success. This module provides knowledge and increases understanding of the important concepts, processes and frameworks of marketing management decision making, from both a strategic and operational perspective. It provides opportunities for students to acquire communication skills, problem solving skills, resource management and information technology skills. It provides students with an opportunity to develop an awareness of both the functional and operational role of marketing.

Marketing Research

Year: 2

This module introduces students to marketing research strategies and methods, allowing them to adequately address marketing research problems. The module aim is to provide an understanding of the scope and focus of market research, the role of market research in decision-making and the nature of marketing research decisions. It seeks to develop the student?s ability to identify appropriate research designs, methods and techniques for different types of problems allowing them to analyse, describe, interpret and communicate research findings.

Year three

Economics of Business Strategy

Year: 3

This module aims to develop students' knowledge and understanding of business economics exploring economic approaches to the nature, emergence and architecture of business organisations for profit; assessing key issues about ownership, control and corporate governance; analysing different business strategies, explaining why and how firms diversify, change their boundaries and make strategic alliances; and applying economic theory to the firm in a domestic and international context. ?

Economics and Business Forecasting

Year: 3

For a business to be forward looking requires anticipation of the environment in which it operates. This module exploits a software package, Microsoft Excel, that is widely available so that the techniques covered can be employed in most business settings.

Economics of Governance

Year: 3

More often than not individuals have to make decisions and act without full knowledge of the environment where they operate. How this imperfect information affects the motives of sellers and buyers and economic relations more generally, is the subject of the present module. After analyzing basic concepts like property rights, contracts and transaction costs, it examines the sources of asymmetric information and its consequences on behaviour. This is followed by a presentation of the principal ? agent relationship and the firm as a hierarchy and an examination of the institutions, incentive contracts and governance structures designed to resolve conflicting interests of the participating economic actors.

Professional Practice

Year: 3

This module is optional

This module enables students who have secured a placement job to complete a period of appropriate work experience in a supportive environment. Students will have opportunities to gain employability skills, reflect upon the applicability of their subject specific skills, and gain insight into the graduate job market. Students who successfully complete the module are eligible for the award of Diploma in Professional Practice (DPP) or Diploma in Professional Practice International (DPPI).

International Academic Studies

Year: 3

This module is optional

This module provides an opportunity to undertake an extended period of study outside the UK and Republic of Ireland. Students will develop an enhanced understanding of the academic discipline whilst generating educational and cultural networks.

Strategic Business Planning

Year: 3

This module is optional

The module introduces the concept of strategic business planning. With the dynamic business environment and the requirement for enterprise development to be linked to strategic management architecture, there is a need to enhance the level of understanding and competency in business planning.

Governance, Risk and Ethics

Year: 3

This module is optional

The module informs and equips students to effectively respond to the governance challenges organisations face today. The module aims to investigate the key components for securing the highest standards of effective corporate governance.

Effective Organisations and the Consultancy Process

Year: 3

This module is optional

This module seeks to provide the student with the opportunity to develop consultancy skills through the research and management of a consultancy project relating to organisational effectiveness. Students will have the opportunity to apply knowledge and skills acquired in order to produce a range of acceptable solutions to problems faced by a case organisation.

Economic Policy

Year: 3

This module is optional

This module is designed to develop skills that are in frequent use in the current workplace for professional economists in either government work or in the consultancy market. It builds upon work in earlier courses developing practical analytical tools in addition to honing presentation and writing skills. A major focus is instilling disciplines of accuracy and checking into data and written work by emphasising the implications of mistakes and false interpretation. ?

Dissertation: A Sustained Investigation in Economics

Year: 3

This module is optional

This module provides students with the opportunity to undertake a substantive individual piece of research in an area of economics.

Year four

Digital Marketing

Year: 4

This module deconstructs and redevelops the marketing concept within the digital world and equips participants with a meaningful and robust evaluation process through which the application of digital tools can be understood.

Global Marketing

Year: 4

In an increasingly global environment this module seeks to develop students? understanding of the socio-cultural, economic, legal and political variables which will impact on the international decision making and planning processes of an organisation and influence international marketing mix strategies.

Economics of Globalisation

Year: 4

This module is optional

Globalisation is an inescapable part of the economic life of every nation in the modern world. An understanding of the economic principles and the empirical reality of globalization is essential for both being able to make sense of what is happening in the world and for formulating appropriate policy responses to global economic changes. This module focuses on both theory and practice of globalization, and, critically discusses relevant economic principles and policies.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is BBB or BBC to include A Level in Mathematics.

BTEC

Overall BTEC award profile DDM to include Unit profile of 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile BBBBB.

Scottish Highers

The Scottish Highers requirement for this course is AABCC.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is BBB.

International Baccalaureate

Overall International Baccalaureate profile minimum 25 points (12 at higher level).

Access to Higher Education (HE)

Overall Access profile 65% - 70%.

GCSE

GCSE Profile to include Maths with a minimum Grade B.

GCSE Profile to include English Language with a minimum Grade C.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

The teaching and learning methods used on the Business Economics programme include lectures (including guest speakers), seminars, PC lab classes, independent and self-directed reading and IT based resources.

Different modules on the Business Economics programme with Marketing adopt different assessment strategies and may include computer based exercises, class tests, presentations (individual and group), group projects, case studies, essays, reports and examinations.

Exemptions and transferability

Most students enter Year 1 of the programme. Applicants who can provide evidence of previous relevant study, awarded in accordance with the Credit Accumulation Transfer Scheme, (CATS), may be considered for entry to Year 2. In appropriate cases opportunities exist at the end of Year 1 for reciprocal transfer between this programme and other first-degree programmes in the School.

Careers & opportunities

In this section

Career options

This course has been designed to meet the needs of the Northern Ireland business sector. The skill set developed in this course is in high demand by employers. As a successful graduate, you will be prepared for a variety of career opportunities, such as a professional economist in the public or private sector, banking, consultancy, management, and research and teaching. You could also pursue careers in general business, accounting and finance related areas and within the public sector and are also prepared for postgraduate study in related disciplines.

Work placement / study abroad

The programme has the option for either a work placement or study abroad between the second and final years.

Apply

Applications to full-time undergraduate degrees at Ulster are made through UCAS.

How to apply

Start dates

  • September 2016

Fees and funding

In this section

Fees (per year)

Northern Ireland & EU:
£3,925.00
England, Scotland & Wales:
£6,000.00
International:
£12,890.00

Scholarships, awards and prizes

In final year, there is a prize for the best overall (average) mark across the Economics/Business Economics family of programmes.

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel and normal living are a part of university life. 

Where a course has additional mandatory expenses we make every effort to highlight them in the online prospectus. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course. 

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees. 

Please contact the course team for more information.

Contact

Department Office

T: +44 (0) 28 9036 6906

E: accounting@ulster.ac.uk

Course Director: Dr Sabrina Bunyan

T: +44 (0) 28 9036 6643

E: s.bunyan@ulster.ac.uk