Irish with Marketing - BA (Hons)

About this course

About

Students on the programme will study Modern Irish language (grammar, pronunciation, writing) and Modern literature, as well as optional modules (depending on combination) in the development of the language since the Gaelic Revival, Irish Cultural Studies, Folklore, Irish Dialects and Translation. The literature modules will give you a solid understanding of writing in Irish from the early 20th century to the modern day, including the novel, short story, drama and verse, and the language modules will help you to achieve a high level of competence in written and spoken Irish.

All staff in Irish are members of The Irish and Celtic Studies Research Institute which was rated the second in the UK for Celtic Studies in the Research Excellence Framework (REF) 2014. Staff are actively involved in world leading research that informs the subjects they teach.

Associate awards

Diploma in Professional Practice DPP

Diploma in International Academic Studies DIAS

Diploma in Professional Practice International DPPI

Attendance

3 years full-time.

Start dates

• September 2023

Teaching, Learning and Assessment

Teaching

Irish adopts a variety of strategies to encourage and support learning. These include lectures, seminars, practicals, conversation classes, and the provision of formative coursework such as written assignments and presentations. Lectures generally provide an overview of the subject matter to be covered, locate it contextually, direct attention to important issues of interpretation and provide a guide to primary and secondary literature. Seminars take a number of forms: intensive reading and critical examination of texts or discussion of a previously announced topic for which reading has been prescribed. The aim of seminars is to give students an opportunity to discuss material presented in lectures with their peers and their lecturer, to allow the lecturer to judge the degree to which students have understood the lecture topics, and to develop high-order intellectual skills such as critical thinking and transferable/professional skills such as oral presentation. Practicals generally take the form of small class groups and focus on the acquisition of subject-based skills such as reading skills, grammar, and pronunciation. A large proportion of modern language practicals take place in the Multimedia Language Labs and consist of both presentation of new material and linked exercises aimed at reinforcing and testing material covered by the tutor in that session. One-to-one tutorials are organised for the Dissertation.

There is a degree of differentiation in teaching methods according to level. In Year 1, various methods are used to assist students in the transition from School to University. In particular, CALL and multimedia are used in class to improve language skills, especially grammar. This provides students with a supportive environment in which they can take instruction from the tutor and immediately apply newly-acquired/revised knowledge without the pressure of public performance. Immediate feedback from CALL packages assures them that they are on the right track or alerts them/the tutor to any problems. In Years 2 and 3, greater independence is encouraged; CALL is used for independent study and students are expected to make greater independent use of media in Irish.

Assessment

Students are assessed through a combination of coursework assignments and formal examinations. In the final year, all modules except the dissertation are weighted 50% coursework and 50% examination; in Year Two, most modules are assessed entirely by coursework, but this includes a number of class tests. In Year 1, students are assessed by 100% coursework in the first semester, and by a predominance of 50% coursework/50% examination in the second semester. Assessment criteria are directly related to learning outcomes.

The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.

Each course is approved by the University and meets the expectations of:

• the relevant generic national Qualification Descriptor
• the applicable Subject Benchmark Statement
• the requirements of any professional, regulatory, statutory and accrediting bodies.

Attendance and Independent Study

As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until near the start date and may be subject to change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days of attendance will often be included in the letter of offer. A course handbook is also made available.

Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10- or 20-credit modules and postgraduate course typically 15- or 30-credit modules.

The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.

Postgraduate Masters courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.

Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.

Assessment

Assessment methods vary and are defined explicitly in each module. Assessment can be via one method or a combination e.g. examination and coursework . Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessment. The precise assessment will depend on the module and may be subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.

Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification and the assessment timetable. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.

Normally, a module will have four learning outcomes, and no more than two items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised.

Calculation of the Final Award

The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6 (which correspond to the second and third year of full-time attendance).

Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Masters degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.

All other qualifications have an overall grade determined by results in modules from the final level of study. In Masters degrees of more than 200 credit points the final 120 points usually determine the overall grading.

Figures correct for academic year 2019-2020.

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (20%) or Lecturers (55%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) by Advanced HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise.  The precise staffing for a course will depend on the department(s) involved and the availability and management of staff.  This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2021-2022.

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

Year one

Academic and Business Analytics Skills

Year: 1

Status: C

The module establishes a solid foundation for students as they make the transition to become effective learners at third level and beyond. As such, the module identifies, develops and assesses a range of skills that are important for academia and business. The module provides and introduction to the business analytical skills which are necessary to address challenges and opportunities in the current global business environment.

An Ghaeilge Scríofa 1

Year: 1

Status: C

This module covers the acquisition of written communicative skills, enabling the student to express themselves correctly in writing with confidence in a variety of everyday and academic contexts.

Labhairt na Gaeilge 1

Year: 1

Status: C

This module takes students on the course from B2 (Vantage or upper intermediate):

- Can understand the main ideas of complex text on both concrete and abstract topics, including technical discussions in their field of specialization.
- Can interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible without strain for either party.
- Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.

to C1 (Effective operational proficiency or advanced level):

- Can understand a wide range of demanding, longer clauses, and recognize implicit meaning.
- Can express ideas fluently and spontaneously without much obvious searching for expressions.
- Can use language flexibly and effectively for social, academic and professional purposes.
- Can produce clear, well-structured, detailed text on complex subjects, showing controlled use of organizational patterns, connectors and cohesive devices.

Principles of Marketing

Year: 1

Status: C

The module specifically provides students with understanding of the key principles and concepts of marketing to allow further learning of the strategic importance of the area in the future.

Léamhthuiscint na Gaeilge 1

Status: O

Year: 1

This module is optional

This module aims to help students acquire skills and critical acumen in active reading that will be essential for successful progression through the degree program.

Léamhthuiscint na Gaeilge 2

Status: O

Year: 1

This module is optional

This module aims to further develop students' skills and critical acumen in active reading, to bring about an awareness of dialect differences, and to expand knowledge of idiom in Irish.

Labhairt na Gaeilge 2

Status: O

Year: 1

This module is optional

This module should consolidate the students' C1 level (Effective operational proficiency or advanced level) (CEFRL):

- Can understand a wide range of demanding, longer clauses, and recognize implicit meaning.
- Can express ideas fluently and spontaneously without much obvious searching for expressions.
- Can use language flexibly and effectively for social, academic and professional purposes.
- Can produce clear, well-structured, detailed text on complex subjects, showing controlled use of organizational patterns, connectors and cohesive devices.

Stair Shóisialta is Liteartha na Gaeilge

Status: O

Year: 1

This module is optional

This module examines the various political, socio-economic and cultural factors that precipitated the decline of Irish, its revival at the end of the nineteenth century and the emergence of a modern Irish literature in Irish

Year two

Béaloideas agus Staidéar Oidhreachta

Year: 2

Status: C

The module provides an elucidation of important aspects of Irish folklore, oral tradition and literary heritage.

An Ghaeilge Scríofa 2

Year: 2

Status: C

This module builds on an Ghaeilge Scríofa 1 and covers the acquisition of written communicative skills, enabling the student to express themselves correctly in writing with confidence in a variety of everyday and academic contexts.

Consumer Behaviour

Year: 2

Status: C

In the course of this module, students will develop an understanding of, and the ability to use, the core theories and techniques underpinning Consumer Behaviour; stemming from the economic and philosophical constructs of consumer behaviour, through to contemporary consumer research techniques.

Marketing Management

Year: 2

Status: C

In the course of this module, students will develop an understanding of, and the ability to use, the core theories and techniques underpinning Marketing Management; stemming from the management techniques and philosophies that underpin the subject, through to their application to contemporary marketing management issues.

Inniúlacht i Labhairt agus i Scríobh na Gaeilge

Status: O

Year: 2

This module is optional

This module seeks to build on the language skills gained in previous modules. The module's primary focus is to help students write and speak Irish with increased accuracy. Students will study the grammatical rules of Irish in a systematic manner. The module introduces the concepts of register and error analysis.

Irish Translation Studies

Status: O

Year: 2

This module is optional

The module introduces a range of the most important theoretical approaches within Translation Studies, which leads to become familiar with specific terminology, reflect and apply theory on both professional practice and academic research. In addition, the module provides students with more refined discourse analysis and translation skills which are relevant for the professional linguist and translator.

Forbairt Theangeolaíoch na Gaeilge

Status: O

Year: 2

This module is optional

This module examines various diachronic aspects of the Irish language.

Litríocht Ré na bPéindlithe

Status: O

Year: 2

This module is optional

This module explores the literary tradition of 18th and 19th century Ireland. It examines both poetry and prose texts of various genres from this period, places them in their historical and cultural context and further develops methods of practical criticism.

Nuafhilíocht na Gaeilge

Status: O

Year: 2

This module is optional

This module involves an in-depth study of modern Irish poetry from the beginning until the end of the twentieth century. The module aims equally to increase students' competence in the area of literary analysis and structured response.

An Ghaeilge Ghairmiúil

Status: O

Year: 2

This module is optional

This module will allow students to enhance their understanding of the Irish language sector in a broader professional context whilst absorbing experiences gained within a work-based environment and/or scenario. This Level 5 Semester 2 module may also serve as a precursor to a placement inspired Research Project in year 3.

Year three

Scéim Mhalartaithe. Teanga agus Litríocht na Gaeilge Thar Lear

Status: O

Year: 3

This module is optional

The module provides an opportunity to undertake an extended period of study outside the UK. Students will develop an enhanced understanding of the academic discipline of Celtic Studies whilst generating educational and cultural networks.

Year four

Miontráchtas/Tionscadal

Year: 4

Status: C

This module provides the student with the opportunity to select any topic from the area of Irish Studies/Irish Language and Literature on which he/she may undertake an individual research project

Canúineolaíocht na Gaeilge

Year: 4

Status: C

This module examines various synchronic and diachronic aspects of the Irish language.

International marketing

Year: 4

Status: C

This module explores the complexity of forces that underpin the international marketing decisions made by organisations. In particular, it aims to understand the impact of these forces on the activities of organisations, and the nature of the decisions that organisations must take if they are to survive and prosper in a dynamic international marketing environment. The module will focus on the regional, national and international contexts and provide students with practical and academic knowledge where they will have an opportunity to showcase their ability to interpret, synthesise, apply and evaluate knowledge and understanding.

Digital Strategy and Communications

Year: 4

Status: C

The module aims to explore a range of contemporary issues facing organisations operating in a digital world. Teaching provided will allow students to fully appreciate the impact and influence of the dynamic digital landscape.

An Nua-Ghaeilge Luath agus an Ghaeilge Chlasaiceach

Status: O

Year: 4

This module is optional

This module introduces students to Classical Irish and the Irish of the seventeenth century. It examines Bardic poetry, learned love poetry and key prose texts of the period.

Próslitríocht agus Drámaíocht na Gaeilge san Fhichiú hAois

Status: O

Year: 4

This module is optional

This module analyses modern prose and drama in Irish, with a particular focus on the novel.

Léann agus Scileanna an Aistriúcháin

Status: O

Year: 4

This module is optional

This module will introduce students to the study of grammar, syntax and phonology in Irish translation. Students will also study of the discourse of contemporary Irish translation and engage critically with key concepts in translation.

Oilteacht i Labhairt agus i Scríobh na Gaeilge

Status: O

Year: 4

This module is optional

This module seeks to build on the language skills gained in all previous modules. Students will be given the chance to further develop their written and oral proficiency by completing a range of tasks. Detailed comprehension exercises in Irish will enable students to perfect their knowledge of Irish grammar. Extended debates and presentations will help students speak Irish with confidence and complete accuracy.

Standard entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

A level

A Level

Grades CCC

Applicants may satisfy the requirement for an A level C grade by substituting a combination of alternative qualifications to the same standard as defined by the University.

Applied General Qualifications

*** To note that only qualifications defined as “Applied General” will be accepted for entry onto any undergraduate course at Ulster University.***

BTEC Awards

QCF Pearson BTEC Level 3 Extended Diploma/ OCR Cambridge Technical Level 3 Extended Diploma (2012 Suite)

Award profile of Distinction Merit Merit

RQF Pearson BTEC Level 3 National Extended Diploma/ OCR Cambridge Technical Level 3 Extended Diploma (2016 Suite)

Award profile of Merit Merit Merit

QCF Pearson BTEC Level 3 Diploma/ OCR Cambridge Technical Level 3 Diploma(2012 Suite)

Award profile of Distinction Merit plus A Level Grade C or award profile of Distinction Merit plus A Level Grade C

RQF Pearson BTEC Level 3 National Diploma/ OCR Cambridge Technical Level 3 Diploma (2016 Suite)

Award profile of Merit Merit plus A Level Grade C

QCF Pearson BTEC Level 3 Subsidiary Diploma / OCR Cambridge Technical Level 3 Introductory Diploma (2012 Suite)

Award profile of Merit plus A Level Grades CC

RQF Pearson BTEC Level 3 National Extended Certificate/ OCR Cambridge Technical Level 3 Extended Certificate (2016 Suite)

Award profile of Merit plus A Level Grades CC

Diploma, National Diploma and Subsidiary Diploma applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

Irish Leaving Certificate

96 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English and Maths at H6 if studied at Higher level or O4 if studied at Ordinary Level.

Irish Leaving Certificate UCAS Equivalency

• View tariff point chart

Tariff point chart

Scottish Highers

CCCCC

Applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - Grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

Scottish Advanced Highers

DDD

Applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - Grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 points to include 12 at higher level.

Access to Higher Education (HE)

Overall profile of 55% (120 credit Access Course) (NI Access course)

For GB QAA accredited Higher Education Diploma qualifications the entry requirement is as follows:

Overall profile of 45 at merit (60 credit Access course) (GB Access course)

GCSE

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass at Grade C/4 or above English Language and Maths.

Level 2 Certificate in Essential Skills - Communication will be accepted as equivalent to GCSE English.

Level 2 Certificate in Essential Skills - Application of Number will be accepted as equivalent to GCSE Maths.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

• English language requirements
• Your country

Additional Entry Requirements

Applicants holding a HND should achieve an overall Merit with distinctions in 15 Level 5 credits.

Applicants holding a HNC with overall Merit with distinctions in 45 Level 4 credits.

Foundation Degree - an overall mark of 40% in Level 5 modules for Year 1 entry.

Applicants who hold the Ulster University Diploma in Irish Language will be considered for Year 1 entry.

The University will consider applications on the basis of experiential learning for those who do not hold the normal entry qualifications. Those applicants seeking entry with advanced standing, (eg. Transfer from another institution) will be considered on an individual basis .

Exemptions and transferability

Studies pursued and examinations passed in respect of other qualifications awarded by the University or by another university or other educational institution, or evidence from the accreditation of prior experiential learning, may be accepted as exempting candidates from part of an approved programme provided that they shall register as students of the University for modules amounting to at least the final third of the credit value of the award at the highest level.

Although students may transfer out of the programme to other courses within the University, transfer in is subject to this condition.

Careers & opportunities

Graduate employers

Graduates from this course are now working for:

• BELB
• Conradh na Gaeilge
• Foras na Gaeilge

Job roles

With this degree you could become:

• Teacher
• Development Officer
• Civil Servant

Career options

Employment opportunities exist in a wide range of areas including education, the media, publishing, government, librarianship and various areas of business.

The employability profile of our students in recent years has been more than impressive, with a disproportional number of our ex-students holding senior positions in Irish language organisations throughout Ireland. This includes: Chief Executive of Comhairle na Gaelscolaíochta (Irish medium education advisory body), Senior Programme manager with Foras na Gaeilge (cross-border body responsible for Irish), Programme Manager with CCEA, President of Comhaltas Uladh, Director of An Carn Translations, Principal of Gaelscoil an tSrátha Báin (Strabane Irish-medium primary school) and a Senior Producer in the BBC. The unprecedented growth of the Irish language in recent years has resulted in an increase of demand for services through the medium of Irish. Due to this, our students find themselves in the enviable position of being able to be circumspect when it comes to choosing the career path they wish to follow.

Graduates will also be well equipped to pursue postgraduate studies in the broad field of linguistics, folklore, Celtic Studies, translation and sociolinguistics.

For information on postgraduate research opportunities see: www.arts.ulster.ac.uk/rgs.

Students completing a course with Marketing are expected to gain employment at management level in marketing, sales, advertising, general management and public relations. Students also have the opportunity to proceed to postgraduate study.

Work placement / study abroad

Students can study abroad as part of Erasmus+.

Students can gain placement experience as part of Luach Breise.

Apply

Start dates

• September 2023

Contact

For more information visit

• Visit Faculty of Arts, Humanities and Social Sciences
• Visit School of Arts and Humanities

Disclaimer

Testimonials

“The School of Irish creates a lot of opportunities to achieve excellence in Irish, for example, annual trips to the Gaeltacht and also assists in getting work in the Gaeltacht as summer school leaders. I really enjoyed the Irish course and the classes.”

“Is mór a chuaigh an chéim sa Ghaeilge i bhfeidhm orm. Bhí béim ar leith ar an Nua-Ghaeilge agus ar scileanna feidhmiúla teanga a chruthaigh cuid mhór deiseanna dom i ndiaidh an chúrsa. Bhí muid mar a bheadh pobal teanga san Ollscoil, rud a chuidigh liom agus mé ag cur le mo chuid Gaeilge.”