Consumer Management and Food Innovation

BSc (Hons)

2023/24 Full-time Undergraduate course

Award:

Bachelor of Science with Honours

Faculty:

Ulster University Business School

School:

Department of Hospitality and Tourism Management

Campus:

Coleraine campus

UCAS code:

N980
The UCAS code for Ulster University is U20

Start date:

September 2023

This course is now closed for International applications for September 2023

With this degree you could become:

  • Food Product Development
  • Consumer Research
  • Graduate Programme in Product Development
  • Quality Assurance
  • Research
  • Sensory Evaluation
  • Teaching

Graduates from this course are now working for:

  • Coca Cola
  • Dunbia
  • Errigal Seafood
  • Genesis Crafty
  • Home Economics Departments
  • Little Dish
  • Moy Park

Overview

Developing leaders for the food industry and education.

Summary

Understanding the role of the consumer and the importance of meeting consumer demands within today's marketplace is the central focus within this exciting and challenging programme of study.

The content is designed to develop your knowledge on the pivotal role the consumer plays in the design, development, management, marketing and retailing of products and services. It addresses the processes and key issues involved in helping consumers make informed choices about the products and services they buy and use.

The course will provide you with the appropriate analytical, teamwork, organisational and problem-solving skills and competencies necessary for a career related to consumer management, food innovation and food education.

We’d love to hear from you!

We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.

Please contact Ulster University with any queries or questions you might have about:

  • Course specific information
  • Fees and Finance
  • Admissions

For any queries regarding getting help with your application, please select Admissions in the drop down below.

For queries related to course content, including modules and placements, please select Course specific information.

We look forward to hearing from you.

About this course

About

The BSc Hons Consumer Management and Food Innovation will develop your knowledge on the pivotal role the consumer plays in the design, development, management, marketing and retailing of food products and services.

Ulster University is 1st in the UK for Hospitality, Leisure, Recreation & Tourism (Complete University Guide, 2021). The programme is ranked number one for student satisfaction in UK institutions for food and beverage studies (NSS, 2018).

100% of the teaching team have achieved Fellowship of the Higher Education Academy and seven of these team members have Senior Fellowship of the Higher Education Academy.

Associate awards

Diploma in Professional Practice DPP

Diploma in Professional Practice International DPPI

Diploma in International Academic Studies DIAS

Attendance

The programme can be completed in three to four years (if you select to complete the 48 week optional placement).. You will normally complete three modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study of around 10 hours per week per module. You will have a minimum of 9-10 class contact hours per week on the Coleraine campus.

At the beginning of year 1 you are also expected to attend a two day introductory induction residential involving outdoor team building and leadership activities. At this residential, you will begin to appreciate the nature of the leadership skills and knowledge required for a career in business.

Additionally, you will be expected to devote some of your study time to working with local employers on a specific issue as part of your 'live' project modules in Year 2 and Year 3.

Start dates

  • September 2023

Teaching, Learning and Assessment

The aim and objectives of your course will be achieved in a variety of ways through the application of a range of teaching and learning methods across all modules. The principal methods used include lectures, seminars, tutorials, practicals, talks from industry guest speakers and case studies. The Department has a strong commitment to providing realistic work experiences and various simulated exercises are included in the laboratory and practical sessions. For example, you will be frequently working on live product development and marketing projects from industry utilising the facilities of our food and consumer testing suite (FACTS).

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (20%) or Lecturers (55%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) by Advanced HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise.  The precise staffing for a course will depend on the department(s) involved and the availability and management of staff.  This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2021-2022.

Coleraine campus

Accommodation

A laid-back campus at the heart of a global tourist attraction.

Find out more - information about accommodation  


Sports Facilities

Our Campus in Coleraine boasts a variety of indoor and outdoor facilities that are open all year round to students and members of the public.

Find out more - information about sport  


Student Wellbeing

At Student Wellbeing we provide many services to help students through their time at Ulster University.

Find out more - information about student wellbeing  


Coleraine Campus Location

The feeling of community at our campus makes for a warm and welcoming student experience.

Find out more about our Coleraine Campus.

Campus Address

Ulster University,
Cromore Rd,
Coleraine
BT52 1SA

T: 02870 123 456

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

Year one

Food Studies and Nutrition

Year: 1

This module examines the fundamental principles relating to nutrition, diet and food commodities. The significance of consuming the recommended amount of each in relation to human health and disease will also be investigated. This module will provide students with an understanding of food commodities, food science and the nutritional properties and importance of food.

Consumer Law

Year: 1

This module will provide an accurate picture of how and why the law intervenes in the market to protect consumers and the difficult practical and policy issues that can arise in this discipline. The module aims at all times to balance theory and practice in order to see consumer law in context.

Food Sensory Science

Year: 1

Sensory evaluation is now widely recognised within the food industry as an essential business asset. However, it is crucial that it is implemented with a thorough understanding of panellist selection/training, performance monitoring, sensory methodology and data analysis. This module will enable students to have a underpinning understanding of sensory science, its role in industry and how to conduct appropriate tests for industry.

Food Tourism, Festivals and Events

Year: 1

This module provides students with an overview of the diverse range of food tours, festivals and events that destinations can harness to diversify their tourism product offering and, therefore, increase their competitiveness. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. So therefore, it is important that students are aware of how food festivals, wine and other beverages tasting trails, cooking experiences and competitions, open farms, factories and food markets can contribute to enhance the tourist experience.

Media, Creativity & Experience

Year: 1

The module explores the importance of media to business success in the various sectors of the tourism, events and food industries. It develops student skills and understanding in relation to writing and creating content for a variety of media applications as well as providing introductory support in relation to writing and research for their degree studies. As such the module will foster digital creativity in a variety of contexts and situations applicable to the student's course and their respective industries.

Management in Action

Year: 1

This module examines the principals of management and applies these to the practice of organisational management. It is an introductory module, which will help the student become familiar with the nature and scope of management. It examines the development of management theories and the impact of the external and internal environments on effective and professional management. The student will explore how to manage others and how to improve productivity for future business success.

Year two

Health and Consumer Lifestyle

Year: 2

This module addresses the issues of food choice and related dietary disorders, factors which influence dietary and lifestyle habits, strategies for change and the implications of health promotion and education programmes.

Product Development

Year: 2

Students will gain an understanding of the principles and concepts of Product Development such as Stage-Gate and the costing of products. They will be expected to research the types of 'new' products and demonstrate the current trends within the category using a mood board. Students will also be required to produce and present a product for a specified food product category at a product presentation.

People Management

Year: 2

Managing People is an important part of all managers' jobs whether they are Line Managers or Human Resource (HR) specialists. Successful management and leadership can make a significant difference to the performance of teams and individuals and to the achievement of organisational objectives. This module is designed to provide students with an introduction to people management strategies which can help achieve high performance within the service industry.

Accounting Studies

Year: 2

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

Business Research Methods

Year: 2

The module will develop and enhance the student's ability to carry out appropriate research, process data and utilise effectively the latest ICT packages and applications relevant to their course and their chosen business field.

Contemporary Marketing Practice

Year: 2

This module introduces and explores key areas of marketing theory and their application to the contemporary business organisation. The module defines marketing and examines the development of the marketing concept, the marketing environment and key aspects of contemporary marketing theory and practice including segmentation, consumer behaviour, marketing research, the marketing mix and through assessment provides students with the opportunity to actually apply these concepts to contemporary industry situations.

Year three

Placement

Year: 3

This module is optional

This module provides undergraduate students with an opportunity to gain structured and professional work experience, in a work-based learning environment, as part of their planned programme of study. This experience allows students to develop, refine and reflect on their key personal and professional skills. The placement should significantly support the development of the student's employability skills, preparation for final year and enhance their employability journey.

International Academic Studies - Study Abroad

Year: 3

This module is optional

This module provides an opportunity to undertake an extended period of study outside the UK and Republic of Ireland. Students will develop an enhanced understanding of the academic discipline whilst generating educational and cultural networks.

Year four

Food Innovation

Year: 4

Students will be provided with a brief by a company and will carry out consultancy on their behalf. Students will be introduced to project management, and will work to a projected budget, assemble a product design concept inline with a company's core values.

Food and Drinks Media

Year: 4

Students will gain an understanding of the principles and concepts of traditional and new media used to promote food and drink. They will be expected to research the types of media avaialble and demonstrate an understanding of the current media trends within the food and drink industry. Students will also be required to produce and present a food and drinks digital content strategy and a written portfolio.

Applied Sensory Science and Quality Control

Year: 4

This module provides an introduction to important elements of food quality including its sensory assessment and quality control. The knowledge and skills gained in this module have global application and will equip students with a sound bases for future roles linked to food quality, sensory science and product development.

Contemporary Consumer Issues

Year: 4

This module examines the the effects of food and consumer policies and issues not only on the consumer but the environment and the food industry as a whole. The module draws on the knowledge and experiences of students and relates them to global food and consumer policy issues. A number of contemporary food policy and consumer issues are discussed and their implications for the consumer and the social, economic and political environment are outlined.

Managing Talent and Productivity

Year: 4

The contemporary workplace is changing and there has probably never been a more challenging time to be in Human Resources (HR) or be responsible for managing people. Human Resource teams and Line Managers have a major role to play in driving performance and achieving competitive advantage. This module provides an opportunity for students to acquire the necessary knowledge and skills needed to help attract, manage and retain the best talent nationally and internationally.

Management Accounting

Year: 4

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

Contemporary Marketing Management

Year: 4

This module examines and expands on the principle concepts and theories of marketing and their practical application to contemporary marketing management. It is a module that builds on the Contemporary Marketing Practice module at level 5. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix, e-marketing and digital marketing within specific businesses at a local, national and international level as they apply to the marketing management function.

The Business Plan

Year: 4

This module is optional

In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community based development project.

Research Paper

Year: 4

This module is optional

This module will assess the student's ability to carry out appropriate academic research, process data and utilize effectively the latest IT applications to provide an independent researched piece of work relevant to their course and their chosen industry.

Standard entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

A level

Grades CCC

Applicants may be able to satisfy the requirement for one A-Level by substituting a combination of alternative qualifications to the same standard as defined by UCAS.

Applied General Qualifications

QCF Pearson BTEC Level 3 Extended Diploma/ OCR Cambridge Technical Level 3 Extended Diploma (2012 Suite)

Award profile of DMM

RQF Pearson BTEC Level 3 National Extended Diploma/ OCR Cambridge Technical Level 3 Extended Diploma (2016 Suite)

Award profile of MMM

QCF Pearson BTEC Level 3 Diploma/ OCR Cambridge Technical Level 3 Diploma (2012 Suite)

Award profile of DM plus A Level Grade C

RQF Pearson BTEC Level 3 National Diploma/ OCR Cambridge Technical Level 3 Diploma (2016 Suite)

Award profile of MM plus A Level Grade C

QCF Pearson BTEC Level 3 Subsidiary Diploma/ OCR Cambridge Technical Level 3 Introductory Diploma (2012 Suite)

Award profile of M plus A Level Grades CC

RQF Pearson BTEC Level 3 National Extended Certificate/ OCR Cambridge Technical Level 3 Extended Certificate (2016 Suite)

Award profile of M plus A Level Grades CC

Irish Leaving Certificate

96 UCAS Tariff Points to include a minimum of five subjects (four of which must be at Higher Level) to include English and Maths at H6 if studied at Higher Level or O4 if studied at Ordinary Level

Irish Leaving Certificate UCAS Equivalency

Scottish Highers

Grades CCCCC.

Scottish Advanced Highers

Grades DDD

International Baccalaureate

Overall profile is minimum 24 points (including 12 at higher level).

Access to Higher Education (HE)

Overall profile of 55% (120 credit Access Course) (NI Access Course)

Overall profile of 45 credits at merit (60 credit Access Course) (GB Access Course)

To include a 20 credit Level 2 Mathematics module, passed at 40% or successful completion of NICATS Mathematics as part of the pre-2021 Access Diploma.

GCSE

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass at Grade C/4 in English Language and Mathematics

Level 2 Certificate in Essential Skills - Communication will be accepted as equivalent to GCSE English.
Level 2 Certificate in Essential Skills - Application of Number will be accepted as equivalent to GCSE Maths.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5.

Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Additional Entry Requirements

Acceptable alternative qualifications include:

Pass HND with overall Merit to include 15 distinctions in level 5 credits

Pass HNC with overall Merit to include 45 distinctions in level 4 credits

You may also meet the course entry requirements with combinations of different qualifications to the same standard as recognised by the University (provided subject requirements as noted above are met).

Exemptions and transferability

Exemption is granted on the basis of recent and relevant study.

What exemptions can I get?
Based on recent and successfully completed accredited learning, students can seek exemptions from the programme. The Course Director can advise you as to the eligibility of your accredited course.

How do I apply for exemptions?
When accepted on the Course you are asked to complete an exemptions form, which is reviewed by the Course Director and exemptions are then agreed during the Induction process.

Careers & opportunities

Graduate employers

Graduates from this course are now working for:

  • Coca Cola
  • Dunbia
  • Errigal Seafood
  • Genesis Crafty
  • Home Economics Departments
  • Little Dish
  • Moy Park

Job roles

With this degree you could become:

  • Food Product Development
  • Consumer Research
  • Graduate Programme in Product Development
  • Quality Assurance
  • Research
  • Sensory Evaluation
  • Teaching

Career options

In terms of career opportunities, the course structure offers flexibility to progress into areas of employment relating to consumer management and food innovation. Several career routes have been identified in the following areas: food product development, teaching, marketing and sales, health promotion, consumer protection and rights, human resource management and food journalism. In addition, successful completion of this course enables you to progress to Post Graduate study and be eligible to apply for admission to the one year full-time Postgraduate Certificate in Education (Home Economics). You will also have the opportunity to participate in the optional Tutoring in Schools programme prior to applying to the PGCE. The elective placement opportunity also provides you with valuable work-related learning experiences to further inform your career decision-making.

Work placement / study abroad

During year three of the course, you will complete a compulsory work placement or study abroad. This may be a 48 week work placement with a range of national and international companies including Moy Park, Marks and Spencer, Tesco, Dairy Council, Ornua, Disney World (Florida) and The Big Pot Company or in the area of education such as Consumer Council (NI) and the Ulster University. The satisfactory completion of placement leads to the award of Diploma in Professional Practice/ Diploma in Professional Practice (International) upon graduation. Alternatively you can opt to complete a period of study abroad. During this period, you spend two semesters in an educational institution, which will provide exposure to alternative business cultures and protocols and enhance your personal and professional development. Successful completion of the placement leads to the award of the Diploma in International Academic Studies (DIAS) upon graduation.

Professional recognition

Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Apply

Start dates

  • September 2023

Fees and funding

Fees (per year)

Northern Ireland, Republic of Ireland and EU Settlement Status Fees

£4,710.00

England, Scotland, Wales and the Islands Fees

£9,250.00

International Fees

£15,840.00

Scholarships, awards and prizes

  • Consumer Council (NI) Award - Best performance in Contemporary Consumer Issues module
  • Food Innovation Award - Best product pitch to industry in Food Innovation module
  • Suki Tea Food Policy Award - Best performance in Global Food Issues module

Additional mandatory costs

Chef Whites are required for practical work. These cost approximately £30.

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.

Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.

There are additional fees for graduation ceremonies, examination resits and library fines.

Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.

See the tuition fees on our student guide for most up to date costs.

Contact

We’d love to hear from you!

We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.

Please contact Ulster University with any queries or questions you might have about:

  • Course specific information
  • Fees and Finance
  • Admissions

For any queries regarding getting help with your application, please select Admissions in the drop down below.

For queries related to course content, including modules and placements, please select Course specific information.

We look forward to hearing from you.


For more information visit

Disclaimer

  1. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  1. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
  1. The University does not accept responsibility (other than through the negligence of the University, its staff or agents), for the consequences of any modification or cancellation of any course, or part of a course, offered by the University but will take into consideration the effects on individual students and seek to minimise the impact of such effects where reasonably practicable.
  1. The University cannot accept any liability for disruption to its provision of educational or other services caused by circumstances beyond its control, but the University will take all reasonable steps to minimise the resultant disruption to such services.

Testimonials

“The cross functional link between industry and education cannot be underestimated. Shared learning’s and experiences evolve in progression of skills and succession planning.” Helen Dunn, Product Innovation & Development Manager, Moy Park.

“We engaged with the Food and Consumer testing Suite (FACTS) for two projects; one for our Poultry division and one for Goodfella’s pizza. We were very impressed by the calibre of the students and staff who embraced the projects with enthusiasm and delivered work of a very high standard in a professional and timely manner. This facility was an invaluable resource and a key element of research and testing of products providing quality data that could be analysed against a number of parameters and target markets. We look forward to continuing our partnership with the University for future projects.”Maura Carolan, NPD Manager, Green Isle Foods

“It was fantastic to receive the assistance of FACTS. Product testing and sensory analysis is something that is usually done in-house but the results and feedback have certainly got us thinking and we’ll definitely will be using sensory analysis to test even more new flavours in the future.” Arnaldo Morelli, Morelli’s Ice Cream

“FACTS was pivotal to the development of our product. With their state of the art facilities the highly supportive staff were able to meet all our needs. They carried out first class sensory testing and provided exceptional advice for the improvement and growth of our product and business. The team worked ceaselessly to provide support. We would therefore highly recommend the services provided by Ulster University to any business.”Vanessa Rolls, Modern Nature

"The facilities at the food and consumer testing suite are some of the best in the industry and I found working with the professional team very rewarding. At the Culinary food group we put the consumer at the heart of everything we do through the combining of culinary arts and food science. These facilities help us deliver that goal" Dominic Darby, Group Business Development Manager, Culinary Food Group.

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