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Ulster University courses for entry year 2021/22
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This course focuses on the importance of innovation and entrepreneurship in the wider context of business sustainability and the triple bottom line.
Year of entry: 2021/22
The aim of this course is to equip participants with the ability to address and critique issues that are of relevance to both tourism and hospitality.
This course critically examines the wider environment in which event organisers must plan and manage their event.
This course provides knowledge on how digital marketing communications can develop marketing and business decision-making.
This course aims to build awareness of entrepreneurship as a theoretical concept and a practical reality.
This short course focuses on firm internationalisation and the key issues that affect marketing decisions in an international and global context.
This course covers a range of concepts, issues and practices that are relevant to the study of global marketing.
This applied course focuses on the role of the strategic management process to create competitiveness within a global environment.
This short course aims to enable participants to acquire an understanding of organisations and the behaviour which occurs within them.
This short course is designed to introduce participants to the key concepts in business strategy in the context of the global economy.