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Marketing
BSc (Hons)

2020/21 Full-time Undergraduate course

Award:

Bachelor of Science with Honours

Faculty:

Ulster University Business School

School:

Department of Management, Leadership and Marketing

Campus:

Jordanstown campus

UCAS code:

N505
The UCAS code for Ulster University is U20

Start date:

September 2020

With this degree you could become:


  • Digital Marketing Coordinator
  • Events and Marketing
  • Graduate Marketing Assistant
  • Jameson Ambassador
  • MARKETING COMMUNICATION EXECUTIVE
  • MARKETING MANAGER
  • Sales Executive

Graduates from this course are now working for:


  • Belfast City Council
  • Diageo
  • HMC Global
  • iONOLOGY
  • Irish Distillers Pernod Ricard (Jameson Whiskey)
  • OLD MILL SADDLERY
  • Randox

Overview

The BSc Hons Marketing degree produces dynamic graduates who pursue professional careers in the field of Marketing in NI and abroad.

Summary

The overarching aim of the BSc (Hons) Marketing course is to provide specialist education in the discipline of marketing which will immerse and engage students in an academically challenging and stimulating educational experience; and, produce dynamic graduates who are intellectually competent and vocationally prepared to build and develop professional marketing careers.


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About this course

About

Four years full-time study at the Jordanstown campus (including optional Industrial Placement year).

Modular in design – normally complete 6 modules per academic year.

Each semester lasts 12 weeks and is followed by an examination period.

Find out about the inspirational teaching on this course.

Associate awards

Diploma in Professional Practice DPP

Diploma in Professional Practice International DPPI

Diploma in International Academic Studies DIAS

Find out more about placement awards

Attendance

Students are expected to attend all classes associated with the course and be punctual and regular in attendance.

Start dates

  • September 2020

Teaching, Learning and Assessment

The aim and objectives of the course will be achieved in a variety of ways through the application of a range of Learning and Teaching methods across all modules which embrace a wide range of technologies including Blackboard Learn and online assessment.

Lectures

Lectures are the traditional form of communication between the lecturer and the students. However, it must be noted that the term "lecture" is interpreted in a wider sense with an emphasis on encouraging two way communication. Handouts, worked examples, overhead projector presentations and videos are used, but a range of student/group activities are also incorporated to encourage student participation. Similarly, the lectures are structured in such a way as to stimulate and guide further reading and other student activity and to relate to the seminar situations. As the course progresses, the traditional Learning and Teaching mechanism is incrementally reduced in favour of more participative and student-led systems, to encourage students to take progressively more responsibility for their own learning.

Laboratory/practical classes

The objectives of laboratory/practical classes are to develop subject specific skills, reinforce and validate material exposed in lectures, synthesise knowledge and provide opportunities for innovation. The Department has a strong commitment to providing realistic work experiences and various simulated exercises are included in the skills laboratories and through practical sessions.

Seminars

Seminars are organised for groups of students, under staff supervision. Here the emphasis is on student participation and initiation, with the overall aim of developing independent learning abilities. Each group of students can therefore, consolidate the knowledge gained through lectures and independent study, develop their problem solving and analytical skills and play a more active role in the teaching/learning effort. As the course develops, seminars become a progressively more important teaching/learning vehicle in order to encourage independent and self-centred learning and to develop abilities, attributes and competencies which students will use in their marketing positions. These include the transferable skills of communication, negotiation, group dynamics and self‑presentation. The seminars also feature case studies.

Case studies

Case studies of varying complexity are used within the course. They develop an understanding of the nature and skills of logical reasoning, a capacity for creative thinking and problem solving and a facility for the enhancement of effective communication and interpersonal relations. Many of those in use have been developed by staff, based on previous industrial and/or research experiences. The main aims underlying this learning/teaching mechanism are to allow students to develop powers of analysis and evaluation in defining problems, formulating and implementing solutions and assessing their impact in relation to either the organisation(s) or to the consumer(s) involved.

Tutorials

Tutorials may be conducted on a small group or more usually, on an individual basis. They are used to assist those who are experiencing learning/personal difficulties.

Workshops

Workshops are forums for open discussion. Students will research aspects of a given topic or case study and will discuss their findings with their peers in the workshops. They also provide a practical vehicle upon which certain theoretical perspectives can be applied, tested and evaluated.

Guest speakers

Guest speakers will be invited to present on a range of issues within particular modules. This exposes students to a wider set of issues and will give them the opportunity to apply their studies in a broader context. It also increases collaboration between the students, employers and external agencies.

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    Content

    The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.

    Each course is approved by the University and meets the expectations of:

    • the relevant generic national Qualification Descriptor
    • the applicable Subject Benchmark Statement
    • the requirements of any professional, regulatory, statutory and accrediting bodies.

    Attendance and Independent Study

    As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.

    Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10- or 20-credit modules (more usually 20) and postgraduate course typically 15- or 30-credit modules.

    The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.

    Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.

    Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.

    Assessment

    Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessment. The precise assessment will depend on the module and may be subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.

    Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification and the assessment timetable. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.

    Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised.

    Calculation of the Final Award

    The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).

    Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.

    All other qualifications have an overall grade determined by results in modules from the final level of study. In Master’s degrees of more than 200 credit points the final 120 points usually determine the overall grading.

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

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    The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

    Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

    Figures correct for academic year 2019-2020.

Jordanstown campus

The largest of Ulster's campuses.


Accommodation

Jordanstown is our biggest campus in an idyllic setting surrounded by lush lawns and trees. It's just a few hundred metres from Loughshore Park and promenade, and just seven miles from Belfast city centre.

Find out more  


Sports Facilities

At our Jordanstown Campus we have world class facilities that are open all year round to our students and members of the public.

Find out more  


Student support

At Student Support we provide many services to help students through their time at Ulster University.

Find out more  


Jordanstown campus location info

  Find out more about our Jordanstown campus

Address

Ulster University
Shore Road
Newtownabbey
Co. Antrim
BT37 0QB

T: 028 7012 3456

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

Year one

Financial Awareness for Marketing

Year: 1

The overall aim of this module is to provide students with a knowledge and understanding of the concepts related to the financial aspects of businesses and to the environments in which they operate.

Fundamentals of Management

Year: 1

The fundamental management functions of planning, organising, leading and controlling are pervasive activities that are central to the operation of organisations and integral to the marketing curriculum. Given that perceptions of the nature of this process of management have changed and continue to change quite radically, it is beneficial also to have informed insights of these changes and the changing external and internal context within which management takes place. The module therefore introduces a coherent range of concepts and ideas that provide the basis for further more specialised study of management.

Brands and Branding

Year: 1

This module introduces the wonderful world of brands and branding. It is a world that students think they know, but often fail to fully appreciate. The latter is inculcated through a combination of self-reflection and formal instruction. Appreciation of the managerial dimensions of brands and branding figures especially prominently, though consumer and cultural perspectives also feature.

Marketing Communications

Year: 1

Various kinds of value artefacts are constructed and exchanged via the Marketing Communications activities and processes engaged in and experienced by marketplace participants. Drawing on a broad range of perspectives, this interdisciplinary module enables students to develop their knowledge and understanding of the creative nature and influence of the diverse array of Marketing Communications activities and processes which permeate the marketplace.

Principles of Marketing

Year: 1

This module provides students with an appreciation of the nature, scope and breadth of the fundamental concepts and principles of marketing. It represents a key underpinning to subsequent marketing related modules within degree programmes.

Academic and Professional Skills

Year: 1

The overall aim of this Skills Module is to help marketing students develop the range of academic, inter-personal, team-based, and professional skills needed to support their academic success and enhance their future employability as a marketeer. The Module provides a strong foundation for the development of a range of core skills that employers require of graduates working in contemporary organisations and the academic skills needed to be a successful graduate.

Year two

Consumer Behaviour

Year: 2

The links between consumer behaviour research and marketing theory and practice are well documented. Drawing on perspectives from a range of disciplines (e.g. anthropology, sociology, psychology) the Consumer Behaviour module will enable students to develop their knowledge and understanding of the nature of consumer behaviour and the various ways in which consumer behaviour research can inform marketing decision-making

Entrepreneurial Business Venturing

Year: 2

This module is designed to provide students with an appreciation of and a limited engagement with enterprise. Students will understand that entrepreneurship is a process, and that it is important in their lives. They will learn about the constituencies of the entrepreneurial process, in particluar the importance of creativity and innovation in entrepreneurship and the challenges facing entrepreneurial people in identifying and accessing critical resources. The module invites students to examine their own entrepreneurial potential.

Marketing Management in Practice

Year: 2

This module develops the fundamentals of marketing and applies the perspective of managerialism to these core principles. In this respect, the module's focus is on the 4 core marketing management activities marketing planning, marketing implementation, marketing leadership and marketing control. The module also explores how these core managerial activities will operate in various marketing contexts.

Creativity in Communications

Year: 2

This module examines the role of creativity in developing an effective strategic and integrated approach to marketing communication planning.

Sales and Events Marketing

Year: 2

This module immerses students in the practice of sales and events. The nature of events are explored together with competencies and capabilities needed for the successful strategic oversight of planning, selling, implementing and reviewing an event. The module provides a 'hands on experience of events and sales in an increasingly digital approach and supports students understanding of how sales and events meet marketing objectives in particular contexts of application

Digital Marketing and Analytics

Year: 2

This module introduces students to Digital Marketing and Analytics. The module aim is to enable students to study and develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources. It seeks to develop the student's ability to identify appropriate methods and techniques for analysis from different data sources in order to report on this.

Year three

Diploma in International Academic Studies

Year: 3

This module is optional

This module provides an opportunity to undertake an extended period of study outside the UK and Republic of Ireland. Students will develop an enhanced understanding of the academic discipline whilst generating educational and cultural networks.

Professional Practice

Year: 3

This module is optional

This module provides undergraduate students with an opportunity to gain structured and professional work experience, in a work-based learning environment, as part of their planned programme of study. This experience allows students to develop, refine and reflect on their key personal and professional skills. The placement should significantly support the development of the student's employability skills, preparation for final year and enhance their employability journey.

Year four

The Digital and Marketing Nexus

Year: 4

This module deconstructs and redevelops the marketing concept within the digital context and through marketing technology. The module equips participants with a meaningful and robust evaluation process through which the application of digital marketing strategy, harnessed through marketing technology can be understood, applied and practiced.

Strategic Management

Year: 4

This module will equip students with the tools necessary to carry out an effective strategic analysis of any organisation. Students will understand the interconnected role of organisational functions which help achieve the strategic mission and goals of an organisation. Furthermore, they will learn the importance of strategic management in enabling organisations to identify, evaluate and respond to the forces and influences that impact upon their organisation.

Global Marketing

Year: 4

In an increasingly global environment this module seeks to develop students' understanding of the socio-cultural, economic, legal and political variables which will impact on the international decision making and planning processes of an organisation and influence international marketing mix strategies.

Marketing Consultancy

Year: 4

The module specifically allows the student to apply the knowledge and skills acquired during the programme to undertake a relevant live Marketing consultancy project. The project topic will vary, depending on the requirements of the project organisation.

Corporate Branding

Year: 4

This module is optional

Creative Corporate Branding activities strategically influence how stakeholders (e.g. consumers, employees, publics) perceive an organisation's image and reputation. Drawing on a broad range of theoretical perspectives (e.g. corporate/marketing communication, public relations, organisational culture), the interdisciplinary Corporate Branding module enables students to critically explore, explain and evaluate the nature and impact of such activities.

Retail Marketing

Year: 4

This module is optional

This module introduces the essential components of retail marketing and the principles on which retail marketing is based. Students will develop a range of skills, techniques and practices in marketing with specific focus on the retail industry and the environment it operates within.

Agri-Food Marketing

Year: 4

This module is optional

This module examines the particular nature of marketing in the rural, agri-food context and the challenges that must be addressed. It takes a multi-disciplinary approach and adopts multiple theoretical perspectives in examining the industry context, food systems, consumer motivations, and marketing approaches.

Services Marketing

Year: 4

This module is optional

This module provides students with an appreciation of the nature, scope and breadth of the concepts and principles of services marketing. It is based on enquiry based learning in relation to services in our economy and contemporary trends, challenges and opportunities impacting services.

Entrepreneurial Marketing

Year: 4

This module is optional

The module examines key aspects of entrepreneurial marketing management decision making within different contexts, industries and through the application of such theory to specific live cases. The module builds on the knowledge gained in the earlier modules.

Leadership in Marketing

Year: 4

This module is optional

This module equips students with an understanding of how leadership and management is evolving in marketing organisations, the leadership challenges associated with a turbulent and unpredictable marketing environment, and of the strategies and techniques to ensure effective leadership and management within a professional marketing career.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

A level

The A Level requirement for this course is BBC.

Applied General Qualifications

*** To note that only qualifications defined as “Applied General” will be accepted for entry onto any undergraduate course at Ulster University.***

QCF Pearson BTEC Level 3 Extended Diploma (inc. course if appropriate)/ OCR Cambridge Technical Level 3 Extended Diploma(inc. course if appropriate)(2012 Suite)

Award profile of DDD

RQF Pearson BTEC Level 3 National Extended Diploma (inc. course if appropriate)/ OCR Cambridge Technical Level 3 Extended Diploma(inc. course if appropriate)(2016 Suite)

Award profile of DMM

QCF Pearson BTEC Level 3 Diploma (inc. course if appropriate) / OCR Cambridge Technical Level 3 Diploma(inc. course if appropriate) (2012 Suite)

Award profile of DM plus A Level Grade B

RQF Pearson BTEC Level 3 National Diploma (inc. course if appropriate)/ OCR Cambridge Technical Level 3 Diploma(inc. course if appropriate) (2016 Suite)

Award profile of DM plus A Level Grade C

QCF Pearson BTEC Level 3 Subsidiary Diploma (inc. course if appropriate) / OCR Cambridge Technical Level 3 Introductory Diploma(inc. course if appropriate) (2012 Suite)

Award profile of M plus A Level Grades BB

RQF Pearson BTEC Level 3 National Extended Certificate (inc. course if appropriate)/ OCR Cambridge Technical Level 3 Extended Certificate(inc. course if appropriate)(2016 Suite)

Award profile of M plus A Level Grades BB

Irish Leaving Certificate

112 UCAS tariff points to include a minimum of 4 subjects at Higher Level and 1 at Ordinary Level, including English and Maths at O4/H6 or above.

.

Scottish Highers

The Scottish Highers requirement for this course is BBCCCC

.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is CCD.

International Baccalaureate

Overall International Baccalaureate profile minimum 26 - 27 points (13 at higher level).

Access to Higher Education (HE)

Overall profile of 63% (120 credit Access Course) (NI Access Course)

Overall profile of 15 credits at distinction and 30 at merit (60 credit Access Course) (GB Access Course)

GCSE

GCSE Profile to include Mathematics with a minimum Grade C.

GCSE Profile to include English Language with a minimum Grade C.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Exemptions and transferability

The majority of students enter the full-time degree programme in year 1. Some students may, however, enter at year 2 or year 3 with appropriate recognition of credit accumulation. The Course Committee requires that such students should have covered substantially the subject matter of the modules in the first and second years of the degree up to their point of entry and have reached an acceptable level of attainment. For example students can transfer into Year 2 from the P/T or F/T Business Studies degree where a compatible suite of modules has been successfully completed to allow progress to Year 2 BSc (Hons) Marketing.

There are transfer opportunities within the Ulster Business School where similar/common modules are delivered on other related programmes (e.g. honours programmes in Business). Graduates of the BSc (Hons) Marketing course would be equipped to progress to more advanced programmes of study.

United States of America flagAdditional information for students from United States of America

Undergraduate

Each programme will have slightly different requirements, both in terms of overall points and certain subjects, so please check the relevant subject in the undergraduate on-line prospectus.

Normally Ulster University welcomes applications from students with:

Qualification
High School Diploma with overall GPA 3.0 and to include grades 3,3,3 in 3 AP subjects
High School Diploma with overall GPA 3.0 and to include 1000 out of 1600 in SAT
Associate Degree with GPA 3.0

English Language


Financial Information

In addition to the scholarships and bursaries open to all international students, US students may apply for Federal and Private US loans

Qualification
Level 12 English Lang in HSD

View more information for students from United States of America  

Careers & opportunities

Graduate employers

Graduates from this course are now working for:

  • Belfast City Council
  • Diageo
  • HMC Global
  • iONOLOGY
  • Irish Distillers Pernod Ricard (Jameson Whiskey)
  • OLD MILL SADDLERY
  • Randox

Job roles

With this degree you could become:

  • Digital Marketing Coordinator
  • Events and Marketing
  • Graduate Marketing Assistant
  • Jameson Ambassador
  • MARKETING COMMUNICATION EXECUTIVE
  • MARKETING MANAGER
  • Sales Executive

Career options

BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants. Typical employers include, L’Oreal, The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster Business School’s full and/or part time postgraduate learning opportunities. For example, the Department’s postgraduate portfolio currently includes Masters programmes in Marketing and Business Development and Innovation.

Work placement / study abroad

The skills and knowledge developed during the first two years of the course will then be applied and enhanced in the workplace environment during the optional 48-week placement. The University has extensive links with private and public sector employers nationally and internationally and the Department has a network of contacts with Marketing professionals through the existing MSc in Marketing and through our Marketing alumni. Such links assist in securing a range of high quality placements. A Diploma in Professional Practice (DPP) will be awarded to students who successfully complete the placement and attain a mark of 40%. Although the industrial placement is optional, students will be encouraged to avail of this opportunity to gain industrial experience and develop their practical skills.

Apply

Applicants must satisfy the University’s general entry requirements as set out in the prospectus or demonstrate their ability to undertake the course through the accreditation of prior experiential learning (APEL). The initial offer standard may vary from year to year. All applicants are required to provide evidence of competence in numeracy (GCSE grade C Mathematics or equivalent). See prospectus entry.

Applications to full-time undergraduate degrees at Ulster are made through UCAS.

Start dates

  • September 2020

Fees and funding

Scholarships, awards and prizes

Marketing Excellence Awards;

Year 1 Deans Award (awarded to students with an overall average of 70% and above)

Year 1 Best Overall Student: Department of Management, Leadership and Marketing Prize for Excellence.

Year 2 Best Overall Student: Hastings Hotel Prize for Excellence.

Final Year Best Overall Student: Marketing Institute of Ireland Prize for Excellence.

Highest Achieving Student in The Digital and Marketing Nexus Module: Belfast Telegraph Prize for Excellence.

Highest Achieving Student in Global Marketing: Chartered Institute of Marketing Prize for Excellence.

Additional mandatory costs

N/A

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Contact

Admissions Office (for admissions queries):

Joanne Warke

T: +44 (0)28 7012 3259

E: j.warke@ulster.ac.uk

Course Director: Dr Donna Towe

T: +44 (0)28 9036 8308

E: d.towe@ulster.ac.uk

For more information visit

Ulster University Business School

Department of Management, Leadership and Marketing

Disclaimer

  1. The University endeavours to deliver courses and programmes of study in accordance with the description set out in this prospectus. The University’s prospectus is produced at the earliest possible date in order to provide maximum assistance to individuals considering applying for a course of study offered by the University. The University makes every effort to ensure that the information contained in the prospectus is accurate but it is possible that some changes will occur between the date of printing and the start of the academic year to which it relates. Please note that the University’s website is the most up-to-date source of information regarding courses and facilities and we strongly recommend that you always visit the website before making any commitments.
  2. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  3. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
  4. The University does not accept responsibility (other than through the negligence of the University, its staff or agents), for the consequences of any modification or cancellation of any course, or part of a course, offered by the University but will take into consideration the effects on individual students and seek to minimise the impact of such effects where reasonably practicable.
  5. The University cannot accept any liability for disruption to its provision of educational or other services caused by circumstances beyond its control, but the University will take all reasonable steps to minimise the resultant disruption to such services.

Testimonials

“The Marketing degree at Ulster has enabled me to build the foundations of a career that I could only have dreamt of. Working in the fast paced, innovative environment of the Belfast Telegraph as part of the digital marketing team I was able to draw upon knowledge gained from modules such as Digital Marketing whilst using analytic and strategic thinking skills acquired throughout the course. My move back into full time academic study was no doubt inspired by the solid academic underpinning and positive experience I received from the degree”. Clare Quinn, graduate.

Find out how one of our graduates started their own business and won Young Person in Business.