2020/21 Part-time Postgraduate Short course and CPD
Ulster University Business School
Department of Management, Leadership and Marketing
26 April 2021
For full instructions on how to apply for postgraduate short courses, please contact the Centre for Flexible and Continuing Education - FlexEd@ulster.ac.uk
This course is highly interactive and is targeted at SME owners/managers keen to explore how to develop the marketing potential of their enterprises.
The aim of this course is to examine marketing and management principles from the perspective of the practicing entrepreneur/manager. The course will re-examine key aspects of marketing theory and will critique these theories from the perspective of the practicing entrepreneurial manager. In essence, the course will examine aspects of entrepreneurial marketing management decision-making in different contexts, industries and through the application of such theory to specific live cases.
This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development.
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The small to medium sized enterprise (SME) has unique characteristics; not least that it has limited access to resources. SMEs are not “little-big-businesses” and the practice of marketing in such enterprises is not the same as that practiced in larger organisations. The management of an SME will reflect the personal outlook and competencies of the owner/manager of such enterprises. On completion of this course, the SME owner/manager will have a deeper understanding of the role of marketing in the future development of their business venture and will have developed a competency in marketing practice within their business, what we have come to understand as “entrepreneurial marketing”. The course draws on current thinking in marketing management but pushes beyond the boundaries of existing knowledge to examine the practice of marketing decision-making and action specifically within the context of the small to medium sized business.
This course is highly interactive and is targeted at SME owners/managers keen to explore how to develop the marketing potential of their enterprises and to those advising SME owners in the practice of marketing.
100% Coursework - Group assignment (ideally three members, maximum four) consisting of a written essay (maximum 2000 words) incorporating discussion on each of the main interacting topics in their application to a chosen marketing context.
The University policy on group work is adhered to.
Each member of the group is required to submit an individual statement, maximum three pages, providing insights to the role(s) they played in the group, their responsibilities and giving details of their contribution to the group's efforts to develop the feasibility study. These individual statements should be submitted along with the group essay worth 75% of the marks. The remaining 25% of the marks will be applied to the personal statement.
This course requires attendance on three individual days from 9.15am - 4.15pm on 26, 28 and 30 April 2021 with a further follow-up day on 7 May 2021. All classes to take place online.
Any undergraduate degree (second class honours or above).
Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).
Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.
Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf
International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration
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Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.
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Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.
All other qualifications have an overall grade determined by results in modules from the final level of study. In Master’s degrees of more than 200 credit points the final 120 points usually determine the overall grading.
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Figures correct for academic year 2019-2020.
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