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Overview

This course aims to develop knowledge and understanding of the key issues in the development and operations of a visitor attraction.

Summary

This course explores the role, development, and scope of visitor attractions and examines the management of such venues in the 21st century together with their suitability for hosting and staging events.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/201920/postgraduate-certificate-of-professional-development-19834

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Belfast campus

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About this course

In this section

About

This course aims to develop knowledge and understanding of the key issues in the development and operations of a visitor attraction including staging events at such venues. It highlights the range, importance and value of visitor attractions within the tourism industry and allows participants to explore the development process for establishing a new visitor attraction. In addition, the course will look at current and future trends for this important sector.

Visitor attractions are a crucially important component of any destination’s tourism product and an important contributor to a region’s economy. For those aspiring to (or already) working in this sector of industry, an understanding of the important issues related to the visitor attraction market, development of such attractions and associated visitor and interpretive centres will be a necessary element of their overall professional development. With many visitor attractions increasingly involved in hosting and staging events, this also forms an important component of the study of visitor attractions which will be undertaken.

The course will appeal to a wide variety of interests and backgrounds such as:

  • Those currently employed in the leisure, event and tourism sectors who wish to progress to managerial positions.

  • Those who have an undergraduate qualification in a non-cognate area and who wish to enhance career opportunities within the field of event management.

  • Those with a cognate undergraduate qualification who are ambitious, and who wish to further develop their knowledge and skills in this specialist area.

Linked programmes

MSc Cultural Management, MSc Event Management, MSc International Event Management , MSc International Hotel and Tourism Management, MSc International Tourism Development, PgCertPD Postgraduate Certificate of Professional Development,

Assessment

100% Coursework - (1) Individual Essay - a 2500 word essay, which will examine a topical issue affecting the field of visitor attractions in the 21st century (50%) and (2) Research Project - participants will be required to propose a new event for a visitor attraction and conduct a SWOT analysis for this event (2500 words) (50%).

Attendance

The course requires attendance for three individual consecutive days from 9.15am to 5.15pm on 26, 27 and 28 February 2020 plus three additional ‘Learning Set’ days on 4, 11 and 18 March 2020 to meet with the tutors and student groups to develop assessed work. Please note a time to attend the Learning Set is agreed with students during the course. Attendance is usually only required for one morning or afternoon session on one of the Learning Set dates.

Academic profile

Any undergraduate degree.

Entry requirements

Any undergraduate degree.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 26 February 2020
How to apply

Apply

How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)

Start dates

  • 26 February 2020

Fees and funding

In this section

Prices

Northern Ireland & EU:
£655.60
England, Scotland, Wales
and the Islands:
£655.60

International:
£1,562.20

Fees information

Information about how to pay for a course including different payment options is available at

https://www.ulster.ac.uk/finance/student/tuition-fees-payments

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Hospitality and Tourism Management

Disclaimer

  1. The University endeavours to deliver courses and programmes of study in accordance with the description set out in this prospectus. The University’s prospectus is produced at the earliest possible date in order to provide maximum assistance to individuals considering applying for a course of study offered by the University. The University makes every effort to ensure that the information contained in the prospectus is accurate but it is possible that some changes will occur between the date of printing and the start of the academic year to which it relates. Please note that the University’s website is the most up-to-date source of information regarding courses and facilities and we strongly recommend that you always visit the website before making any commitments.
  2. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  3. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
  4. The University does not accept responsibility (other than through the negligence of the University, its staff or agents), for the consequences of any modification or cancellation of any course, or part of a course, offered by the University but will take into consideration the effects on individual students and seek to minimise the impact of such effects where reasonably practicable.
  5. The University cannot accept any liability for disruption to its provision of educational or other services caused by circumstances beyond its control, but the University will take all reasonable steps to minimise the resultant disruption to such services.