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This course focuses on strategy and particularly on innovation and business development using innovative business modelling techniques.


Strategy and innovation consists of the analysis and decisions an organisation undertakes in order to create and sustain competitive advantage. Understanding these interrelated processes is crucial for creating and developing organisations. This course explores these decision areas from a range of contemporary perspectives and contexts.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development.

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About this course

In this section


The purpose of this course is to provide an in-depth understanding of the processes of strategy development and how this creates and sustains competitive advantage. It aims to provide participants with the opportunity to develop extensive understanding of organisational context and competitive environment and from this explore alternative approaches to create and sustain advantage.

The content is summarised in three core themes:

Theme 1: Strategy

Strategy & Innovation - setting the scene

Strategic Position

Strategic Choices

Theme 2: Innovation

Innovation & Entrepreneurship

Innovation & Business Models

Innovation & Change

Theme 3: Entrepreneurship

Entrepreneurship & New Ventures

Developing the Entrepreneurial Firm

Managing the Entrepreneurial Firm

Growing the Entrepreneurial Firm

Linked programmes

MSc Management, MSc Marketing, PgCertPD Postgraduate Certificate of Professional Development, MSc Sport Management,


100% Coursework - Group project to develop a new disruptive business idea. Facilitated workshops will provide a framework for how students should approach the project. These
workshops will be facilitated by local business startups and entrepreneurs. The project will consist of 3 separate parts:

Group Project Proposal (20%)

The group will develop a business model canvas that will outline an idea for a new business development, which will include a plan of how the project will be completed (1500 words).

Group Pitch (50%)

The group will develop a 15 minute 'pitch' presentation that will include the presentation of a 'minimum viable product\service'. This pitch should make use of digital technology to enhance the delivery, for example digital animation tools could be used to demonstrate the minimum viable product\service. A one page marketing communication document should be produced to complement the pitch. There will be a 'pitch' event where local business angels will be invited along to form a judging panel to question viability and give constructive feedback.

Individual Reflection (30%)

Participants will produce an individual reflection using whatever method they select from video production, digital story or a written paper. Participants must reflect on the entrepreneurial processes that they experienced in generating, developing and presenting their business idea.


This course requires attendance for four full days from 9.15am to 4.15pm on 20, 21 and 22 November and 2 December 2019 (dates to be confirmed).

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2019-2020.

Entry requirements

Any undergraduate degree.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept -

International applicants will also require a short-term study visa. Further information is available at

Start dates

  • 18 November 2019
How to apply


How to apply

The following page explains the postgraduate short course application procedure: (choose postgraduate short courses)

Start dates

  • 18 November 2019

Fees and funding

In this section


Northern Ireland & EU:
England, Scotland, Wales
and the Islands:


Fees information

Information about how to pay for a course including different payment options is available at

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from



Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Management, Leadership and Marketing


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