This course provides understanding of core communication approaches, models and principles in a range of healthcare contexts.
This course provides an overview of the current issues within public health communication. Participants will have the opportunity to explore the challenges and opportunities of communicating to a range of audiences/stakeholders within healthcare. They will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. The course will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Participants will be made aware of risk communication and acquire knowledge of managing a health crisis. Current communication issues in healthcare will be discussed. Lecture material will be supported by practical work in the Communication labs, applying the theory to practice within interviews and group discussions. Participants will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the course, participants will develop and present a communication plan for an issue within healthcare.
This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/201819/postgraduate-certificate-of-professional-development-16046
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About this course
In this section
Public health communication is primarily concerned with the role of communication theory, research and practice within a range of health settings. This course will provide the conceptual understanding of public health communication as it evaluates core communication approaches, models and principles in a range of healthcare contexts. It is of particular relevance to those working in or who have an interest in communication in healthcare within a range of settings including public, private and voluntary sectors.
The aims of this course are to provide participants with an overview of the current issues within public health communication, and in particularly to encourage theory development, research and effective practice of public health communication. Participants will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. It will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Participants will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the course, participants will develop and present a communication plan for an issue within healthcare.
Linked programmesPgDip/MSc Communication and Public Relations, PgCert Communication Management in Healthcare, PgCertPD Postgraduate Certificate of Professional Development
Assessment:100% Coursework - (1) Case Study: Communication Plan in Healthcare (Group Presentation (10%) and Individual Assignment (40%))
Participants choose a current issue within healthcare and develop a communication plan to manage this issue. Potential topics could include the increase prevalence of obesity, longer waiting lists for day procedures, outbreak of hospital acquired infections or increase in suicides among young men.
Submission is a 2500 word assignment consisting of the communication plan presented in the group presentation. This assignment should include a review of the relevant literature and provide a clear rationale for each part of the communication plan.
Group Presentation – Participants will form groups according to their chosen topic and present the communication plan as a group (15-20 minutes).
(2) Work-based project – practical work (10% based on an assessment completed by the organisation and then mark allocated by the Module Co-ordinator) and report (40%).
Participants are required to locate a communication department within a health setting, which can be either be in public, private or voluntary sectors. The purpose of the work-based project is to transfer the health communication theory to application and practice. The project should be identified by the employer and the participant. The participant should work within the identified communication department on the project (12 hours), and then write the project up as a report (2500 words).
This course requires attendance on Tuesdays from 2.15pm to 6.15pm for six weeks starting Tuesday 29 January 2019 and finishing Tuesday 5 March 2019.
Any undergraduate degree.
English Language Requirements
Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).
Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.
Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf
International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration
- 29 January 2019
Teaching, Learning and Assessment
The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures correct for academic year 2019-2020.
ApplyHow to apply
The following page explains the postgraduate short course application procedure:
https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)
- 29 January 2019
Fees and funding
In this section
- Northern Ireland & EU:
- England, Scotland, Wales
and the Islands:
Information about how to pay for a course including different payment options is available at
Scholarships, awards and prizes
Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk
Additional mandatory costs
Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.
Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.
We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.
There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.
Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.
Please contact the course team for more information.
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