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Overview

This course provides understanding of core communication approaches, models and principles in a range of healthcare contexts.

Summary

This course provides an overview of the current issues within public health communication. Participants will have the opportunity to explore the challenges and opportunities of communicating to a range of audiences/stakeholders within healthcare. They will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. The course will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Participants will be made aware of risk communication and acquire knowledge of managing a health crisis. Current communication issues in healthcare will be discussed. Lecture material will be supported by practical work in the Communication labs, applying the theory to practice within interviews and group discussions. Participants will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the course, participants will develop and present a communication plan for an issue within healthcare.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/201819/postgraduate-certificate-of-professional-development-16046

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About this course

In this section

About

Public health communication is primarily concerned with the role of communication theory, research and practice within a range of health settings. This course will provide the conceptual understanding of public health communication as it evaluates core communication approaches, models and principles in a range of healthcare contexts. It is of particular relevance to those working in or who have an interest in communication in healthcare within a range of settings including public, private and voluntary sectors.

The aims of this course are to provide participants with an overview of the current issues within public health communication, and in particularly to encourage theory development, research and effective practice of public health communication. Participants will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. It will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Participants will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the course, participants will develop and present a communication plan for an issue within healthcare.

Linked programmes

PgDip/MSc Communication and Public Relations, PgCert Communication Management in Healthcare, PgCertPD Postgraduate Certificate of Professional Development

Assessment

Assessment:100% Coursework - (1) Case Study: Communication Plan in Healthcare (Group Presentation (10%) and Individual Assignment (40%))

Participants choose a current issue within healthcare and develop a communication plan to manage this issue. Potential topics could include the increase prevalence of obesity, longer waiting lists for day procedures, outbreak of hospital acquired infections or increase in suicides among young men.

Submission is a 2500 word assignment consisting of the communication plan presented in the group presentation. This assignment should include a review of the relevant literature and provide a clear rationale for each part of the communication plan.

Group Presentation – Participants will form groups according to their chosen topic and present the communication plan as a group (15-20 minutes).

(2) Work-based project – practical work (10% based on an assessment completed by the organisation and then mark allocated by the Module Co-ordinator) and report (40%).

Participants are required to locate a communication department within a health setting, which can be either be in public, private or voluntary sectors. The purpose of the work-based project is to transfer the health communication theory to application and practice. The project should be identified by the employer and the participant. The participant should work within the identified communication department on the project (12 hours), and then write the project up as a report (2500 words).

Attendance

This course requires attendance on Tuesdays from 2.15pm to 6.15pm for six weeks starting Tuesday 29 January 2019 and finishing Tuesday 5 March 2019.

Entry requirements

Any undergraduate degree.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 29 January 2019
How to apply

Teaching, Learning and Assessment

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

Read more

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2019-2020.

Apply

How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)

Start dates

  • 29 January 2019

Fees and funding

In this section

Prices

Northern Ireland & EU:
£916.50
England, Scotland, Wales
and the Islands:
£916.50

International:
£2,280.00

Fees information

Information about how to pay for a course including different payment options is available at

https://www.ulster.ac.uk/finance/student/tuition-fees-payments

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Faculty of Arts, Humanities and Social Sciences

School of Communication and Media

Disclaimer

  1. The University endeavours to deliver courses and programmes of study in accordance with the description set out in this prospectus. The University’s prospectus is produced at the earliest possible date in order to provide maximum assistance to individuals considering applying for a course of study offered by the University. The University makes every effort to ensure that the information contained in the prospectus is accurate but it is possible that some changes will occur between the date of printing and the start of the academic year to which it relates. Please note that the University’s website is the most up-to-date source of information regarding courses and facilities and we strongly recommend that you always visit the website before making any commitments.
  2. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  3. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
  4. The University does not accept responsibility (other than through the negligence of the University, its staff or agents), for the consequences of any modification or cancellation of any course, or part of a course, offered by the University but will take into consideration the effects on individual students and seek to minimise the impact of such effects where reasonably practicable.
  5. The University cannot accept any liability for disruption to its provision of educational or other services caused by circumstances beyond its control, but the University will take all reasonable steps to minimise the resultant disruption to such services.