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Overview

This course provides participants with the opportunity to explore and critically appraise leadership and management communication within healthcare.

Summary

This short course examines leadership and management within healthcare communications. This course will provide participants with the opportunity to explore and critically appraise leadership and management styles and issues to enable them to effectively work with personnel at all levels, within and across organisations. Participants will gain an understanding of the leadership and management of communications in healthcare, and the critical awareness of the theories, policies, skills and issues in leadership and management in healthcare communication contexts.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development.

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About this course

In this section

About

Effective leadership and management are core skills for professionals working in the area of healthcare communications. This course will provide participants with the opportunity to explore and critically appraise leadership and management styles and issues to enable them to effectively work with personnel at all levels, within and across organisations.

The aims of this course are to give participants an understanding of leadership and management relating to communications in healthcare and the critical awareness of the policies, theories, skills and issues in leadership and management in healthcare communication contexts.

The following topics will be covered:

Healthcare structures in NI and UK -introduction to healthcare structures, levels, relationships and delivery systems.

Communication within NHS and HSC -structure of communication delivery within NHS; role of communications departments within NHS.

Healthcare communication policies - overview of health policies that influence current communication in healthcare.

Management in healthcare communication -the functions of a manager - is a manager a leader? the context in which managers work - groups, organisations and hierarchy; the centrality of the task and the processes for achievement of the task; management theories; management styles; management skills; issues in management; and applications within healthcare communications.

Leadership in healthcare communication -defining leaders and leadership; is leadership a consequence of events, history and opportunity or innate ability? theories of leadership; leadership styles; leadership types; leadership skills; issues in leadership; application of these ideas within healthcare communications.

Governance and ethics in healthcare communication -overview of the governance and ethics in healthcare and its impact on healthcare communications.

This course should be of interest to those working in communication positions or who have communication related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors.

As increasingly more postgraduate students are working either full-time or part-time, this course is delivered fully online.

Linked programmes

PgDip/MSc Communication and Public Relations, PgCert Communication Management in Healthcare, PgCertPD Postgraduate Certificate of Professional Development

Assessment

100% Coursework - participants will be presented with a leadership and management case study based on a mass media communication campaign.

Analysis Report - identify and explain the potential cause of the leadership and management issues within the mass media communication campaign case study provided. Word limit of 1000 words (25%).

Planning Report - based on the identified leadership and management issues in the Analysis Report, present how these issues could be managed and led effectively, providing rationale and theory and evidence based. Word limit of 2000 words (75%).

Attendance

This course is delivered online for 12 weeks with no on-campus attendance requirements starting 23 September 2019. Online seminars take place on Monday evenings from 7.30pm to 8.30pm during the 12 weeks.

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2019-2020.

Entry requirements

Any undergraduate degree.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 23 September 2019
How to apply

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2019-2020.

Apply

How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)

Start dates

  • 23 September 2019

Fees and funding

In this section

Prices

Northern Ireland & EU:
£491.70
England, Scotland, Wales
and the Islands:
£491.70

International:
£1,171.65

Fees information

Information about how to pay for a course including different payment options is available at

https://www.ulster.ac.uk/finance/student/tuition-fees-payments

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Faculty of Arts, Humanities and Social Sciences

School of Communication and Media

Disclaimer

  1. The University endeavours to deliver courses and programmes of study in accordance with the description set out in this prospectus. The University’s prospectus is produced at the earliest possible date in order to provide maximum assistance to individuals considering applying for a course of study offered by the University. The University makes every effort to ensure that the information contained in the prospectus is accurate but it is possible that some changes will occur between the date of printing and the start of the academic year to which it relates. Please note that the University’s website is the most up-to-date source of information regarding courses and facilities and we strongly recommend that you always visit the website before making any commitments.
  2. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  3. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
  4. The University does not accept responsibility (other than through the negligence of the University, its staff or agents), for the consequences of any modification or cancellation of any course, or part of a course, offered by the University but will take into consideration the effects on individual students and seek to minimise the impact of such effects where reasonably practicable.
  5. The University cannot accept any liability for disruption to its provision of educational or other services caused by circumstances beyond its control, but the University will take all reasonable steps to minimise the resultant disruption to such services.