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Interactive Media - BA (Hons) - Video

Creating Media for the Future

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Creating Media for the Future


Interactive Media is a ground-breaking course that delivers graduates who have the production, creative and intellectual skills to undertake and develop careers in the creative digital media. The course centres on creative approaches and responses to new media technologies. This course has a focus on emerging media forms and creative and artistic media practices and offers students training in the latest industry standard software. The course taught through the integration of theory and practice within the dynamic and ever changing landscape of digital and interactive media.

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Coleraine campus

Our coastal and riverside campus with a primary academic focus on science and health

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About this course

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The Interactive Media programme has a focus on academic, media theory informed practice, with the view that this gives students a palette of not only technical ability but also the critical and analytic skills to create new forms of media practice, suitable to drive the industry forward. With a focus on forward thinking, and futureproofed skills graduates are tooled with a variety of both academic and software practice based attributes.

Throughout the course students have a series of visiting professionals from industry who also run master classes for participants on specific subject knowledge. Outside of the formal taught programme students also participate in the Global Game Jam, have organised speed production events and inter-disciplinary Hack Days to help support the local creative industries.

Creative, Live briefs are used from industry partners in modules, and also for additional practice based work for students outside of their taught delivery.

PLEASE NOTE: INTERACTIVE MEDIA has been revalidatied as a BSc (Hons).
The final award will be Interactive Media BSc (Hons)


Students are expected to be in attendance during the normal working week. In line with the University’s attendance policy, attendance at all taught sessions is compulsory. In addition, students working on projects and in independent work may be required occasionally to attend for group meetings/seminars in the evenings and at weekends.

Start dates

  • September 2019
How to apply

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is BCC∆ at A2.

∆ = Applicants may satisfy the requirement for an A level C grade by substituting a combination of alternative qualifications to the same standard as defined by the University.


BTECNational Extended Diploma

Overall BTEC National Extended Diploma profile requires a minimum of:

DMM award profile to include a minimum of 7 distinctions in level 3 units

BTEC National Diploma

The National Diploma may be accepted in combination with other qualifications. Where an applicant offers a profile of Diploma and an A level then the Diploma should be achieved at the upper end of the standard A level offer profile (i.e. if one A level is offered with a Diploma and our standard A level offer is BBC then we normally ask for a BB equivalent at Diploma and the A level at grade C, see further below).

BB = Distinction, Merit (To include 6 distinctions)

BC = Distinction, Merit (To include 5 distinctions)


The Subsidiary Diploma/National Extended Certificate may be accepted in combination with A levels. Where A levels are offered as part of a profile then they should be achieved at the upper end of the standard A level offer profile (i.e. if two A levels are offered with a Subsidiary Diploma and our standard A level offer is BBC then we normally ask for BB at A level with the Subsidiary Diploma offer at the appropriate differential to satisfy the A level grade profile (grade C) - see further below).

A* grade = Distinction* (To include 5 distinctions in level 3 units)

A grade = Distinction (To include 4 distinctions in level 3 units)

B grade = Distinction (To include 3 distinctions in level 3 units)

C grade = Merit (To include 5 merits in level 3 units)

D grade = Merit (to include 4 merits in level 3 units)

∆ = Diploma and Sub-Dip applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

Irish Leaving Certificate

The Irish Leaving Certificate requirement for this course is grades

H3,H3,H3,H4,H4 at higher level.

Scottish Highers

The Scottish Highers requirement for this course is grades


∆ = applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is grades


∆ = applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

International Baccalaureate

Overall International Baccalaureate profile minimum of

24 points to include 12 at higher level.

Access to Higher Education (HE)

For Access qualifications validated by Ulster University or QUB the entry requirement is:

An overall mark of 65%

For GB QAA accredited Higher Education Diploma qualifications the entry requirement is as follows:

Award of the HE Diploma in a related subject area, achieving a minimum of 15 credits at distinction and 21 credits at merit in the 45 level 3 graded credits.


Please refer to the University’s general entrance requirements.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Additional Entry Requirements


Applicants holding a HND should achieve an overall merit for entry to Year 1. Those applicants holding a subject-related HND with an overall merit may be considered for entry to Year 2


Applicants holding a HNC should achieve an overall merit for entry to Year 1 only.

Foundation Degree

Applicants holding a Foundation Degree should achieve an overall mark of 45% in level 5 modules for Year 1 entry. Those applicants holding a subject-related Foundation Degree may be considered for entry to Year 2.

APEL (Accreditation of Prior Experiential Learning)

The University will consider applications on the basis of experiential learning for those who do not hold the normal entry qualifications.

Transfer from degree level study at other institutions

Those applicants seeking entry with advanced standing, (eg. Transfer from another institution or year 2 entry) will be considered on an individual basis.

Exemptions and transferability

Those who wish to transfer from other institutions should apply via UCAS and will be assessed on an individual basis.

Careers & opportunities

In this section

Career options

Graduates are meeting the increasing global demand
for professionals who create content for interactive media products and services in roles such as:

Web Design

Web Development / Technical Production

Web Analytics


Product Management

Product Development

Content Development

Content Marketing

Community Management

Social Media & Social Networking


Digital Editorial / Blogging

Games Design

Digital Marketing

Media Sales

Business Development

Work placement / study abroad

Work Placement:

All students are required to complete no less than two weeks work placement throughout the degree programme. Threre are opportunities for longer placement and full year placements. The year long placment generates the extra award of Diploma in Professional Practice (DPP).

Study Abroad:

StudyUSA, Erasmus scheme, International Student Exchange Programme. Students from the programme can study a year in a number of different countries including China, America and across Europe. It is advised that students undertake this between years 2 and 3 of the programme. Studying abroad for a year generates the extra award of Diploma in International Academic Studies (DIAS)


How to apply Request a prospectus

Applications to full-time undergraduate degrees at Ulster are made through UCAS.

Start dates

  • September 2019

Fees and funding

In this section

Fees (per year)

Important notice - fees information Fees illustrated are based on 18/19 entry and are subject to an annual increase. Correct at the time of publishing. Terms and conditions apply. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees

Northern Ireland & EU:
England, Scotland & Wales:
£9,250.00  Discounts available
£13,680.00  Scholarships available

Additional mandatory costs

Students will be required to purchase the following items for the studies:

A 1TB (or bigger) USB Hard Drive: £45

A pair of over ear headphones: £20

A domain name: £15 per year

There are also printing costs associated with the course at about £60 per year

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.


Mr Adrian Hickey

Course Director of Interactive Media | School of Communication and Media | Faculty of Arts, Humanities and Social Sciences


T: +44 (0)28 7012 4479

For admissions queries, please contact


Sam Forson

Sam graduated with a first class honours in 2012 after exhibiting a major project, Meaning in Motion looking at portrait photography and new media. He has worked on a large number of freelance web design projects while on the course and is now employed as web designer for Redback Creations in Coleraine. Sam worked as part of the Science Shop group with Lance Wilson and Adam Williamson for Pavestones which won first place in the 2012 awards.

"I enjoyed Interactive Media because it encouraged me to experiment with multiple forms of media, helped me find the area that I was interested in and then develop the necessary skills in that area to become employable; but the best thing about the course is that I learned how rewarding and fun hard work could be."


April Tsang

While on the course April undertook her placement at Think Jam media in London. April is a high profile user of Twitter and Instagram, but after graduation she took up an internship as a Graphic Designer at Our Hip Hub. She now works as a Junior Graphic Designer at Randox. April still posts prolifically on social networks in between her design work.

"I'm glad I studied Interactive Media because the course helped me find out what my real strengths are. This allowed me to build and develop new skills and knowledge which was vital in moving up the career ladder."


Caroline Norris

Caroline graduated the program in 2011 with a major project which looked at building projection and video mapping. After graduation Caroline has worked as a designer at Belfast based Flagship Media Group and runs her own photography company CNPhotographic.

"The course gave a me a great insight into the fast changing industry, preparing me for a career in the media. Interactive Media gave me the skills and confidence to push my own creativity to levels I never thought I could - I would highly recommend it to any budding designer!"


Lance Wilson

Lance graduated in 2012 after producing a major project and written study on Alternative Reality Games and Learning. Lance produced this Zombie Apocalypse game; Revulsive on Carriage; which played out across the streets and the internet, and lasted a week. Lance was also part of the Interactive Media Arts team which won first place in the 2012 Science Shop Awards for their work supporting a small, local business. He is the founder of the annual 48 hour animation challenge Keyframe Fame and hosted the 2013 North Coast site for the international event Global Game Jam. Lance works as a free-lance media practitioner in the North Coast area.

"I studied Interactive Media because I wanted to build upon my skills and understand the theory behind the design industry, I've been lucky to be involved in many collaboration projects within the course and also to be invited as a guest speaker about my own research to various events."