2019/20 Part-time Postgraduate Short course and CPD
Ulster University Business School
Department of Management, Leadership and Marketing
25 March 2020
This course covers a range of concepts, issues and practices that are relevant to the study of global marketing.
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In an increasingly global environment, this course seeks to develop participants' understanding of the socio-cultural, economic, legal and political variables which will impact on the international decision-making and planning processes of an organisation and influence international marketing mix strategies.
This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development.
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Given the importance of export-led growth, particularly in terms of a small peripheral economy such as Northern Ireland, this course examines exporting and broader forms of global marketing. The factors that facilitate and prohibit internationalisation will be examined, and firm level processes and decision-making will be considered within the context of the broader international marketing environment. The course covers a range of concepts, issues and practices that are relevant to the study of global marketing. Guest speakers will be used to provide a better understanding of practical issues involved in export activity.
The course is aimed at professionals across a range of industries who are involved in export activities within their organisation or who are interested in seeking out new export/international market opportunities for their business. The course is suitable for managers at various levels.
100% Coursework -a group assignment (75%) and an individual reflective piece (25%). The group assignment will involve background research into a potential new international market for a selected real life company. This analysis should include an evaluation of all relevant macro and micro environmental factors and their potential impact on the company wishing to enter that country market. The new market must be outside the company’s country of origin.
This course requires attendance on three consecutive days from 9.15am to 4.15pm on 25, 26 and 27 March 2020 and one further follow-up day on 20 April 2020.
Normally, a degree in a relevant area e.g. business or social sciences but other degrees will also be considered.
Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).
Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.
Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf
International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration
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Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.
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Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.
All other qualifications have an overall grade determined by results in modules from the final level of study. In Master’s degrees of more than 200 credit points the final 120 points usually determine the overall grading.
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Figures correct for academic year 2019-2020.
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