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Overview

This short course explores current strategic issues facing managers in international hospitality, tourism and event operations.

Summary

Computer gaming or case studies coupled with computer model building are used as vehicles to develop higher-level financial management skills for understanding the dynamics of a business system, budgeting, predictive planning and financial model building to enhance strategic management and decision-making in the hospitality, event and tourism sectors.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development.

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Belfast campus

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About this course

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About

This short course is intended to provide business analytical tools using Key Performance Indicators for exploring current strategic issues facing managers in international hospitality, tourism and event operations and to develop skills in computer based financial modelling for business analysis and decision-making. The course is intended to provide further opportunity to develop skills in dealing with complex business data and strategic issues as an integral part of the management process.

For many graduate managers and aspirant managers in the hospitality, tourism and event industry an early glass ceiling in their career progress is caused by limitations in their ability to understand and utilise accounting data, the lingua franca of business, KPIs and other measures of business performance. The development of strategic solutions and development of skills and competencies in the application of basic accounting tools such as the Profit and Loss (P&L) Account and the Balance Sheet for budgeting, predictive planning, model building and decision-making are not normally developed at undergraduate level.

Such skills and higher level understanding can only be effectively developed with those who have had experience of and exposure to real business data at managerial level. Traditional higher-level management courses do not readily develop management skills for the workplace. In industry holistic, cross-disciplinary, model building, decision-making and team work are normal practice in attaining corporate goals.

This short course uses purpose built case study material or competitive, group based computer exercises as vehicles to develop higher level accountancy skills for budgeting, predictive planning, model building and decision-making thus spanning the gap between industrial complexity and classroom reality through realistic and meaningful simulated management experience.

Linked programmes

MSc International Event Management , MSc International Hospitality Management, MSc International Tourism Management , PgCertPD Postgraduate Certificate of Professional Development

Assessment

100% Coursework - (1) Individual Financial Modelling Report (60%) (1500 words) to further develop the financial model to include the Balance Sheet and Cash Flow statements for sample operations or an element of a business, discuss the role of this financial data and its analysis in decision-making within this hospitality or tourism organisation and make recommendations as to how this knowledge should shape the future strategy of the organisation. (2) Presentation (40%) – group model building exercise to build a computer based financial model of the P&L accounts of a restaurant in the CRASE exercise in small teams. This model should include operational figures for the business and show how these linked with the decisions made in the marketing plan to generate the profit and loss account. 25% of the mark is based upon individual contributions.

Attendance

The course requires attendance for three individual consecutive days from 9.15am to 5.15pm on 29, 30 and 31 January 2020 plus three additional ‘Learning Set’ days on 5, 12 and 19 February 2020 to meet with the tutors and student groups to develop assessed work. Please note a time to attend the Learning Set is agreed with students during the course. Attendance is usually only required for one morning or afternoon session on one of the Learning Set dates.

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2019-2020.

Entry requirements

Any undergraduate degree.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 29 January 2020
How to apply

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2019-2020.

Apply

How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)

Start dates

  • 29 January 2020

Fees and funding

In this section

Prices

Northern Ireland & EU:
£655.60
England, Scotland, Wales
and the Islands:
£655.60

International:
£1,562.20

Fees information

Information about how to pay for a course including different payment options is available at

https://www.ulster.ac.uk/finance/student/tuition-fees-payments

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Hospitality and Tourism Management

Disclaimer

  1. The University endeavours to deliver courses and programmes of study in accordance with the description set out in this prospectus. The University’s prospectus is produced at the earliest possible date in order to provide maximum assistance to individuals considering applying for a course of study offered by the University. The University makes every effort to ensure that the information contained in the prospectus is accurate but it is possible that some changes will occur between the date of printing and the start of the academic year to which it relates. Please note that the University’s website is the most up-to-date source of information regarding courses and facilities and we strongly recommend that you always visit the website before making any commitments.
  2. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  3. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
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