This short course is designed to introduce participants to the key concepts in business strategy.


This course is designed to introduce participants to the key concepts in business strategy. On successful completion of this course, participants will have an in-depth knowledge of strategy; be able to conduct a strategic analysis of an organisation, its environment, and its future strategic options; understand the fundamentals of formulating an international strategy; appreciate some of the key issues associated with strategy implementation; and critically evaluate current theory and practice on strategy.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/201819/postgraduate-certificate-of-professional-development-16046

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About this course

In this section


This short course is designed to introduce participants to the key concepts in business strategy. It aims to provide participants with an understanding of strategy and its practical application in a range of different contexts. The course will develop strategic awareness and strategy skills, and create an awareness of the factors that contribute to successful business strategies in the context of the global economy.

Linked programmes

MSc Management, PgCertPD Postgraduate Certificate of Professional Development,


50% Coursework, 50% Examination - (1) Group Report (50%) and (2) Written Examination (three hours) (50%).


This course requires attendance onfour individual days from 9.30am to 4.30pm on the following dates:

Thursday 4 October 2018

Thursday 25 October 2018

Thursday 15 November 2018

Thursday 29 November 2018

Entry requirements

Any undergraduate degree

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 4 October 2018
How to apply


How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses(choose postgraduate short courses)

Start dates

  • 4 October 2018

Fees and funding

In this section


Northern Ireland & EU:
England, Scotland & Wales:

Fees information

Information about how to pay for a course including different payment options is available at


Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk


Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of International Business