This short course aims to develop a knowledge and understanding of the niche tourism provision within the tourism industry globally.


This short course provides participants with an overview of the several forms of niche tourism, discussing benefits to tourists and destinations. As tourism continues to develop and evolve through time, it is essential for Destination Management Organisations (DMOs) not only to be familiar with current types of tourism but to anticipate new and emergent niches.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/201819/postgraduate-certificate-of-professional-development-16046

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About this course

In this section


The growing sophistication of tourists in the 21st century has caused a shift from traditional forms of tourism characterised by a mass standardised market fuelled, in particular, by inclusive tours focused on undifferentiated sun and sea locations towards more engaging and meaningful holidays. In order to satisfy the travel tastes and demands of the ‘new tourist’, a segmentation in tourism has occurred and forms of niche tourism have emerged such as those related to adventure, health, nature, and culture.

This short course aims to develop a knowledge and understanding of the niche tourism provision within the tourism industry globally. In providing a thorough theoretical and conceptual understanding of this important area of tourism provision, the aim is for participants to be able to consider the benefits to both tourists and destination areas of this type of tourism provision.

The course also aims to develop an understanding in students that tourism is always evolving and the challenge for Destination Management Organisations (DMOs) is not only to be familiar with current types of tourism but to anticipate new trends and emerging or developing forms of niche tourism.

Linked programmes

MSc International Tourism Management , PgCertPD Postgraduate Certificate of Professional Development


100% Coursework – (1) Micro-video Presentation (30%) (maximum five minutes duration) providing a synopsis of the main findings and recommendations to accompany the full written report i.e. (2) Individual Report (70%) (3000 words) - a report following up on the micro-video presentation discussing in detail the salient elements relative to an existing niche tourism attraction in a destination of the participant’s choice including the attraction’s marketing and promotion, its funding and financial performance, its place in the market, the benefits to both tourists and the destination area provided by this type of niche tourism attraction, the challenges and issues associated with this type of niche tourism attraction, and opportunities for future development and improvement.


The course requires attendance for three individual consecutive days from 9.15am to 5.15pm on 27, 28 February and 1 March 2019 plus three additional ‘Learning Set’ days on 6, 13 and 20 March 2019 to meet with the tutors and student groups to develop assessed work. Please note a time to attend the Learning Set is agreed with students during the course. Attendance is usually only required for one morning or afternoon session on one of the Learning Set dates.

Entry requirements

Any undergraduate degree

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 27 February 2019
How to apply


How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)

Start dates

  • 27 February 2019

Fees and funding

In this section


Northern Ireland & EU:
England, Scotland, Wales
and the Islands:


Fees information

Information about how to pay for a course including different payment options is available at


Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk


Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Hospitality and Tourism Management