Media Studies and Production - BA (Hons) - Video

Deconstruct and analyse the media and learn how it works to create your own projects in our brand new production suites.

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In this section

Deconstruct and analyse the media and learn how it works to create your own projects in our brand new production suites.


Media Studies and Production offers an exciting intellectual environment within which to both study the media and engage in bold, imaginative and innovative approaches to industry standard media production.

International Students

If you don't meet our entry requirements for this course you may want to consider our International Foundation Programme (IFP)

The International Foundation Programme (IFP) will prepare you for studying an undergraduate degree at Ulster.

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Our coastal and riverside campus with a primary academic focus on science and health

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About this course

In this section


In this course you will study the expanding world of media and popular culture in ways that will inspire your own media productions. You will be a student in one of the most highly respected and longest standing Media departments in the UK and Ireland, a department that can boast that it is one of the top 10 centres for media research in the UK. Our high academic standing is complimented by our television and radio studios, digital media production studios, professional editing suites and large range of outdoor recording equipment. In addition to the use of these outstanding facilities, you will have the opportunity to take up work placements in the media industries, enter competitions and publicly exhibit your work.

Structure & content

In year one you will be introduced to key ideas in the study of media and popular culture as well as acquiring key skills training in all areas of media production like photography, photoimaging, video and sound.

In year two you will undertake professional projects and live briefs, often pitching your ideas to media professionals and panels. You also undertake a short placement in the media or a related area and attend guest lectures by media professionals. This will be accompanied by more advanced and specialist study of key media theories.

In year three you will specialise further and complete a major media production project in a chosen area such as scriptwriting, film, documentary, radio or photography.Your work will be exhibited in the School's End of Year Show. You will also attend a series of lectures by media professionals to examine your future options.You also complete a written dissertation and more specialist theory modules in areas like British Cinema and Social Media.


Three years full-time.

Start dates

  • September 2018
How to apply


Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

In this section

Year one

Introduction to Hollywood Cinema

Year: 1

This module introduces students to a range of approaches and critical frameworks involved in the study of film form in its social and cultural contexts and provides a basis for further study.

The Politics of Everyday Life

Year: 1

This module aims to help students build an understanding of the politics of everyday life by encouraging them to reflect on how their day-to day-lives, their supposedly banal experiences as cultural consumer/producers, and their choices and actions in various quotidian contexts are shaped by broad cultural, economic and political forces.

Key Concepts in Media Theory

Year: 1

The purpose of this module is to build on the work done in MED101 by looking at some of the key themes and concepts that are at work in the study of the media.

Media Practice Foundation 1

Year: 1

This module introduces students to key skills in digital photography and radio/sound techniques and helps them examine key academic points raised on the module in their production work.

Media Practice Foundation 2

Year: 1

This module aims to develop key foundational skills and theoretical knowledge with regards to the moving image and establish a relationship for students between media practice and theory. In addition it seeks to encourage collaborative forms of work and production. Media Practice Foundation will introduce students to the basic skills of moving image production. It aims to develop technical competence and to encourage students to think creatively and innovatively about their production work. This is achieved through a series of lectures that invite them to think about the aesthetics and politics of the moving image, combined with a series of workshops that provide practice based learning. The workshops will be designed to demystify the production process by providing students with technical and production skills in the areas of pre-production (producing & preparation), production (camera, sound, lights & directing), post-production (editing) and collaborative television studio work.

Photography and Visual Culture

Year: 1

This module will introduce students to photographic theory and to key debates in visual culture studies. It will allow students to broaden their understanding of the significance of the visual in culture and it will equip them to begin to raise comparative questions about the value of different media forms.

Year two

Independent Practice 1 (with placement preparation)

Year: 2

The module equips students with the theoretical knowledge and practical media skills independently to produce a practical project under editorial guidance of teaching staff. Students also have the opportunity to prepare for a short work placement.

Independent Practice 2 (with placement)

Year: 2

The module equips students with the theoretical knowledge and practical media skills independently to produce a practical project under editorial guidance of teaching staff. Students also undertake a short professional placement as part of this module.

Television and Popular Culture

Year: 2

This module examines television's developmental, artistic and commercial history, introducing television genres and concepts of television audiences. New processes involving methods of distribution with cross-platform delivery technology will also be examined.

Aesthetics and Politics

Year: 2

This module examines the relationship between aesthetics and politics from a cultural studies perspective.

Reporting International Conflict

Year: 2

This module is optional

The module offers a critical, sociological and historical examination of media reporting of international conflict since the 19th century. This will include looking at the tradition, role and motivation of the war correspondent, and analysis of the complex relationships between government, the military. The "war on terror" will be of obvious interest and significance. Lectures and seminars will not only draw on the latest research in the field but also encourage students to initiate their own research efforts for discussion and assessment.

News and Journalism

Year: 2

This module is optional

This module introduces students to current issues and debates in the study of news and journalism. Topics covered include the roles and effects of journalism in society, the twin concepts of objectivity and impartiality, the relationship between the news media and politics, and between journalists and their sources, the political and economic environments in which press and broadcast journalism operate, and the reporting of international conflict.

Media: Study Internationally (2nd yr)

Year: 2

This module is optional

This module provides an opportunity to undertake an extended period of study outside the Erasmus Plus area such as the Americas, Australia or China. Students will develop an enhanced understanding of the academic discipline of Media whilst generating educational and cultural networks.

Media Law and Regulation

Year: 2

This module is optional

This module offers a practical introduction to the range of legal and regulatory topics relevant to media professionals. At its core are defamation, privacy, contempt and copyright - the main areas of law pertinent to media production across all platforms. The module will examine how these impact on the output of the media. It will look at the various codes governing how the media operates and the ethical decisions that media professionals must make in complying with them. The module will demonstrate how to comply with this legislation and relevant codes while still generating engaging material. It will feature class discussions to test the learner's ability to apply this knowledge in decision-making pertinent to the work of media professionals.

History of Irish Photojournalism B (Practice)

Year: 2

This module is optional

The module will introduce students to photojournalism and outline how image and text combine in the telling of new stories in print media. The lecture programme will focus on visual storytelling and outline how key events in Irish history have been covered by the use of photography in print media. Practical training sessions will offer the student experience in taking successful photographs and how to enhance photographs to tell a story through the use of Photoshop. Workshops will provide training in sourcing photographs through archival searches and consider the imperatives of news-value in the use of archival photographs. Study combines the theory of photojournalism with practice exercises such as producing and editing photographs and sourcing photographs in order to highlight how photojournalism operates in an Irish context in print media.

(Still Image Practice) Representation and Gender: Feminism and Cultural Theory

Year: 2

This module is optional

This module introduces students to a cultural studies approach to examining the role of popular media forms (in film, television, advertising and photography) in the construction of gendered identities (masculinity and femininity). It does this through key examples and case studies from the 1960s to the present day and post feminism. It also provides students with examples of alternative feminist practices. There will be a particular emphasis on the still image and students will produce a photographic book demonstrating their creative understanding of gender construction via photography.

Year three

Media: Study Abroad (DIAS)

Year: 3

This module is optional

This module provides an opportunity to undertake an additional academic year of study which is spent outside the UK. Those who successfully complete it get an extra qualification - the Diploma in Academic Studies (DIAS). Students will develop an enhanced understanding of the media and engage with it first-hand in international contexts. The opportunity to generate educational and cultural networks will be available to the student.

Year four

Photography and the Mass Media B (Practice)

Year: 4

This module explores the historical development of photography from the mid nineteenth century to the present day. It concentrates on American and European theoretical and artistic developments. It gives students the opportunity to study photography as a particular form of visual communication and to produce their own innovative photographic projects informed by this knowledge, while also engaging with debates that characterise the course as a whole.

Media Studies and Production Major Project

Year: 4

This module affords the Media Studies and Production student an opportunity to produce a high standard final production project. This will demonstrate a high level of technical and conceptual competence and a capacity to innovate within an agreed intellectual framework. The module also has an accompanying lecture series works to aid transition into employment or further research.

Research Methods

Year: 4

This module introduces undergraduate students to the theories and skills of media research, using real-world examples from the staff engaged in research within the Centre for Media Research in the School of Media, Film and Journalism. The lectures are linked to weekly seminar/workshops in which students will carry out their own research exercises, working collaboratively with each other where appropriate. The outcome of these exercises will be a clearer idea of what questions are important and why in designing a research proposal - and will specifically help each student to formulate a strong and relevant proposal for their third year dissertation project.

Media Studies and Production Dissertation

Year: 4

This module enables the student to plan, research and write a Media Studies dissertation of 8,000-10,000 words on an agreed topic selected by the student, with guidance, and produced under the supervision of a member of staff, with whom the student will meet regularly to discuss progress.

Britain and Ireland on Screen

Year: 4

This module introduces students to the question of identity in Ireland and Britain as it arises in film and television drama. It situates both national formations within the context of global cultural production, and considers their shared history of antagonism, colonialism and migration. The module sets out to challenge essentialist notions of identity and in its place argues for an understanding of identity as a process grounded in cultural representation. To this end it looks at stylistic conventions and the representation of landscape and history in the forging of Ireland and Britain's national identities. At the heart of the module is the unsettled question of Northern Ireland, where for decades British and Irish identities have overlapped and frequently existed in a condition of mutual antagonism. The module looks at how film and television drama have approached the vexed question of identity in this contested region. It also considers the broader political and economic changes that have played an important role in cultural life of Britain and Ireland and contemplates how these developments have been dramatized on screen. To this end the module's cultural materialist approach and analysis of Ireland and Britain on screen, invites students to reflect upon the meaning of identity in 'these islands' in a period characterised by some commentators as 'after Britain' and post-nationalist.

Documentary B: Practice

Year: 4

This module is optional

The lecture series will offer a critical understanding of the history and theory of documentary filmmaking in Ireland and internationally. In the workshop series students will develop their conceptual and creative skills in documentary making. The module will provide a practice foundation for further research in the final year dissertation.

Advanced Audio Theory & Practice

Year: 4

This module is optional

The module equips students with the theoretical knowledge to analyse and critique various forms of sound production and practical sound skills, and to independently produce a practical sound project under the editorial guidance of teaching staff.

Advanced Screenwriting

Year: 4

This module is optional

This module will advance students' knowledge of the screenwriting process, to enhance skills in screenwriting and film production. The module focuses on the structural qualities of narrative, and on the visual elements of the short film. Key concepts of narrative theory will be explored in relation to their application within original work; students will write and carry out pre-production tasks on a short practical project. The module prepares students for the production of a short film in Year 3.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is BBB∆ - BBC∆ at A2.

∆ = Applicants may satisfy the requirement for the A level C grade by substituting a combination of alternative qualifications to the same standard as defined by the University.


BTEC National Extended Diploma

Overall BTEC National Extended Diploma profile requires a minimum of:

DDM-DMM award profile to include a minimum of 9-8 distinctions in level 3 units

BTEC National Diploma

The National Diploma may be accepted in combination with other qualifications. Where an applicant offers a profile of Diploma and an A level then the Diploma should be achieved at the upper end of the standard A level offer profile (i.e. if one A level is offered with a Diploma and our standard A level offer is BBC then we normally ask for a BB equivalent at Diploma and the A level at grade C, see further below).

BB = Distinction, Merit (To include 6 distinctions)

BC = Distinction, Merit (To include 5 distinctions)


The Subsidiary Diploma/National Extended Certificate may be accepted in combination with A levels. Where A levels are offered as part of a profile then they should be achieved at the upper end of the standard A level offer profile (i.e. if two A levels are offered with a Subsidiary Diploma and our standard A level offer is BBC then we normally ask for BB at A level with the Subsidiary Diploma offer at the appropriate differential to satisfy the A level grade profile (grade C) - see further below).

A* grade = Distinction* (To include 5 distinctions in level 3 units)

A grade = Distinction (To include 4 distinctions in level 3 units )

B grade = Distinction (To include 3 distinctions in level 3 units)

C grade = Merit (To include 5 merits in level 3 units )

D grade = Merit (to include 4 merits in level 3 units)

∆ = Diploma and Sub-Dip applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

Irish Leaving Certificate

The Irish Leaving Certificate requirement for this course is grades

H3,H3,H3,H3, H3 -

H3,H3,H3,H3,H4 at higher level.

Scottish Highers

The Scottish Highers requirement for this course is grades



∆ = applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is grades

CCC∆ -


∆ = applicants may satisfy the requirement for an element of the offer grade profiles (equating to the final A-level grade stated in the standard 3A level offer profile - grade C) by substituting a combination of alternative qualifications to the same standard as defined by the University.

International Baccalaureate

Overall International Baccalaureate profile minimum of

26 points to include 13 at higher level -

25 points to include 12 at higher level.

Access to Higher Education (HE)

For Access qualifications validated by Ulster University or QUB the entry requirement is:

An overall mark of 70-65%

For GB QAA accredited Higher Education Diploma qualifications the entry requirement is as follows:

Award of the HE Diploma in a related subject area, achieving a minimum of 21-18 credits at distinction and 24 credits at merit in the 45 level 3 graded credits.


Please refer to the University’s general entrance requirements.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Additional Entry Requirements


Applicants holding a HND should achieve an overall merit for entry to Year 1. Those applicants holding a subject-related HND with an overall merit may be considered for entry to Year 2.


Applicants holding a HNC should achieve an overall distinction for entry to Year 1 only.

Foundation Degree

Applicants holding a Foundation Degree should achieve an overall average of 55-50% in level 5 modules for Year 1 entry. Those applicants holding a subject-related Foundation Degree may be considered for entry to Year 2.

APEL (Accreditation of Prior Experiential Learning)

The University will consider applications on the basis of experiential learning for those who do not hold the normal entry qualifications.

Transfer from degree level study at other institutions

Those applicants seeking entry with advanced standing, (eg. Transfer from another institution or year 2 entry) will be considered on an individual basis.

Exemptions and transferability

The University will consider applications for entry with advanced standing on the basis of experiential learning, prior certificated learning and where articulation arrangements exist (i.e. on the basis of the Northern Ireland Media Academy agreement).

Careers & opportunities

In this section

Career options

The course has an excellent track record of producing multi-skilled graduates who are attractive to a range of employers. In common with all other Arts degree courses, this offers the learner very real opportunities for personal growth and self development. Where these opportunities are taken with enthusiasm and determination, you will undoubtedly enhance your long term employability. More immediately, this particular course will equip you to seek employment in a wide range of occupations where effective communication and an understanding of contemporary culture are valued, including many public sector jobs, jobs in customer-focused businesses, information-based enterprises, the leisure industries, community organisations, NGOs, and, of course, employment in the creative media industries themselves. You will also be well equipped to enter one of the many postgraduate courses with a more specialist focus, such as journalism, marketing, communications, Film and TV management, photography or documentary practice.

For information on postgraduate research opportunities see:

Work placement / study abroad

Study USA, Erasmus scheme, International Student Exchange Programme. Students from the programme can study a year in a number of different countries including China, America and across Europe. It is advised that students undertake this between years 2 and 3 of the programme.


How to apply Request a prospectus

Applications to full-time undergraduate degrees at Ulster are made through UCAS.

Start dates

  • September 2018

Fees and funding

In this section

Fees (per year)

Important notice - fees information Fees illustrated are based on 18/19 entry and are subject to an annual increase. Correct at the time of publishing. Terms and conditions apply. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees

Northern Ireland & EU:
England, Scotland & Wales:
£9,250.00  Discounts available
£13,680.00  Scholarships available

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.


For enquiries on your application only:

For all other enquiries: Sally Quinn, School of Media, Film & Journalism

T: +44 (0)28 7012 3361

For more information visit

Faculty of Arts, Humanities and Social Sciences

School of Communication and Media


Thomas Keery

Thomas Keery- Recent Graduate Since leaving the Ulster University I have started up my own video production company. The company is called Dog Kennel Productions. I primarily make music videos, but also create corporate videos for businesses. I started the company in November 2013 and have had my music video for Mojo Fury featured by 'Kerrang!'. I believe the Media Studies and Production course helped me learn more about the industry i work in.


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Connor McKernan

My work in Northern Visions is very diverse and calls upon several skills required for a successful career in the Media industry. It entails editing broadcast standard programs from 15 minutes to 1 hour, from news pieces to documentary and studio based chat show program genre's. My role also includes going out on film shoots as part of a team or filming as an individual using skills as cameraman, sound engineer, lighting and journalist.

I often complete long standing projects working to a set criteria set out by the Art's Council of Northern Ireland or other funding body's such as the Lottery Heritage Fund, often working with cross community projects, members of ethnic minorities or those from within the disabled community.

My job also involves training interns or members of the community as part of digital media schemes. This often includes teaching them the fundamentals of recording good camera and sound and often an editing workshop is included. I am also heavily involved in making program's with volunteers who wish to follow and develop a story, once they have done the correct pre-production I am enlisted to help to film the project and develop an interesting and entertaining program. This is an important aspect of my job as it follows the ethos of Northern Visions as it gives members of the community the chance to use the platform of media to address issues surrounding their area.

"Volunteer, practice your skills and make lots of mistakes while you can¦ it's the best way that you can learn."

Michael Leonard

Following graduating the BA Media Studies and Production degree course at the Ulster University, Coleraine campus, I spent a year taking time out and writing articles & reviews for a pop culture website; This allowed me to put into practice the media theory knowledge and skills I learned at the university before I decided to pursue a career as a college lecturer in media.

I am currently employed with the South West College as a part-time media lecturer at their Enniskillen campus. The Enniskillen campus has state of the art facilities in the form of the Image Media Centre where students can train in the many crafts of media production. Few jobs offer as great a sense of achievement and purpose as teaching, and to be teaching students the subject I love is a great bonus. Much of my time is spent passing on this love of media to the next generation of students and professionals. A love of media and learning is what I fostered while studying with the Ulster University.