This course provides an advanced understanding of how marketing can be managed from both practical and theoretical perspectives.


This course is designed to refresh the fundamental concepts of marketing, building on this to develop an understanding and appreciation of marketing management including analysis, planning and control issues.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/201819/postgraduate-certificate-of-professional-development-16046

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About this course

In this section


On completion of this course, participants will have an advanced understanding of how marketing can be managed from both practical and theoretical perspectives. Designed for managers and practitioners who wish to deepen their knowledge concerning fundamental marketing principles, the course demonstrates how these fundamental principles can inter-relate more profitably when managed correctly. The course provides action-oriented and enabling knowledge which will afford the employing organisation the opportunity to add value to customers and increase revenues, profits and shareholder value as a result. The course has a special bias to the marketing/technology interface. This course is aimed at junior/middle managers in a business related role who wish to add long-term commercial value to their organisations. The course is recognised by the Chartered Institute of Marketing (CIM).

Linked programmes

MSc Management, MSc Management in Creative Industries, MSc Marketing, PgCertPD Postgraduate Certificate of Professional Development


100% Coursework – Written Report (2500 words).


This course requires attendance on three consecutive days from 9.15am to 4.15pm on 21, 22 and 23 November 2018 and one further follow-up day on 10 December 2018.

Entry requirements

Normally, a degree in a relevant area e.g. business or social sciences but other degrees will also be considered.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 21 November 2018
How to apply


How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)

Start dates

  • 21 November 2018

Fees and funding

In this section


Northern Ireland & EU:
England, Scotland, Wales
and the Islands:


Fees information

Information about how to pay for a course including different payment options is available at


Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk


Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Management, Leadership and Marketing