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Leisure and Events Management - BSc (Hons) - Video

Developing business leaders for the leisure and events industry.

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Graduates from this course have gained employment with a wide range of organisations

  • Coca Cola
  • Glasgow 2014
  • Icons Festival Ltd
  • Macmillan Cancer Support
  • Belfast City Council
  • Galgorm Resort & Spa
  • Irish Football Association

Graduates from this course are employed in many different roles

  • Event Manager
  • Project Manager
  • Leisure Manager
  • Tourism Manager
  • Volunteer Manager
  • Sales and Marketing Manager

Overview

In this section

Developing business leaders for the leisure and events industry.

Summary

This degree has been designed to meet the needs of those who wish to pursue a career in either the leisure or events industry. It is aimed to help you develop a detailed knowledge of leisure and events and the associated skills and abilities necessary for management in these evolving and dynamic industries which are highly customer focused and experience driven.

Please note that the University regularly ‘refreshes¹ courses to make sure they are as up-to-date as possible. The University calls this process 'academic revalidation’.

For the most up-to-date course/ module information, please contact the Course Director Dr Adrian Devine.

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Coleraine campus

Our coastal and riverside campus with a primary academic focus on science and health

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About this course

In this section

About

Leisure and Events Management is for those who enjoy being involved in large projects and who thrive in a fast paced environment. It is for those who want to provide customers with memorable experiences and develop the skill set to lead a team in these challenging but rewarding industries. The programme offers a blend of practical and theoretical modules with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the needs of the leisure and events industries. You will have the opportunity to apply theory to practice by organising live events and through our partners, volunteer at prestigious events such as the Belfast City Marathon and the Special Olympics.

Attendance

The programme can be completed in five to seven years, depending on level of entry. You complete one or a maximum of two modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study of around 10 hours per week per module. The modules will be delivered on the Coleraine campus and classes are scheduled in the mornings, afternoons and some evenings, each year, therefore some flexibility may be necessary.

Start dates

  • September 2018
  • January 2019
How to apply

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

In this section

Year one

Consumer Behaviour

Year: 1

The principles of consumer behaviour and consumer decision-making are explained using the media of the food, tourism, event and service industries to enable the students to gain an understanding of the principles and theories. This module highlights the importance of consumer orientation in today's economy.

Study and Employability Skills

Year: 1

This module is intended to introduce and develop the skills and fundamental research required of the student by university-level study. It will enable the student to conduct relevant research, communicate their work effectively both orally and in written form and enable the student to be competent in the use of a number of IT programmes.

21st Century Leisure

Year: 1

Leisure has increased in importance in people?s daily lives through the last few decades and as an industry increasingly makes a substantial contribution to the economy. This module introduces students to the leisure industry. It explores the provision and policies for leisure and examines current and future trends.

Introduction to Leisure and Tourism

Year: 1

This introductory module introduces students to the key concepts involved in the study of leisure and tourism, including definition, historical development, supply and demand, impacts, current and future challenges facing leisure and tourism.

Year two

Introduction to Management

Year: 2

This module examines the theories of management and applies these to the practice of organisational management. It's an introductory module which will familiarise students with the nature and scope of management. It examines the development of management theories and the impact of the external and internal environments on effective professional management. Issues such as methods of improving organisational effectiveness, leadership, team building and motivation are studied.

People Management

Year: 2

Managing People is an important part of all managers? jobs whether they are Line Managers or Human Resource (HR) specialists. Successful management and leadership can make a significant difference to the performance of teams and individuals and to the achievement of organisational objectives. This module is designed to provide students with an introduction to people management strategies which can help achieve high performance within the service industry.

Business Research Methods

Year: 2

The module will develop and enhance the student's ability to carry out appropriate research, process data and utilise effectively the latest ICT packages and applications relevant to their course and their chosen business field.

Introduction to Event Management

Year: 2

This module introduces students to the business of events. The nature of events are investigated together with the factors leading to successful event planning and implementation. The basic principles of event planning are introduced. The module provides a foundation for students wishing to follow a career in the events industry, to undertake placement in an event company and provides the basis for further study in event related modules.

Year three

Accounting Studies

Year: 3

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

Leisure and Sports Events

Year: 3

This module presents students with an opportunity to gain in-depth knowledge of one of the fastest growing niche markets in the leisure industry. Apart from the current trends students also gain an understanding of the complexities involved in the management of sports events and the wide range of issues that must be addressed.

Marketing for Services

Year: 3

This module introduces and explores key areas of marketing theory and their application to the services industry. The module defines services marketing and examines the development of the marketing concept, the marketing environment and key aspects of services marketing including segmentation, consumer behaviour, marketing research, the marketing mix and through assessment provides students with the opportunity to actually apply these concepts to current services industry situations.

Corporate Events

Year: 3

This module introduces students to the business of corporate events. The nature of corporate events are explored together with the factors and professional skills needed for the successful event planning and implementation of a corporate event. Students create their own event. The module distinguishes corporate events from events as such and enhances understanding for students wishing to follow a career in the corporate events industry.

Year four

Festivals, Events and Cultural Tourism

Year: 4

This module develops the specialist study area of festivals, events and cultural tourism, providing the student with an appreciation of cultural tourism and the role of festivals and events within that domain, the main elements making up the cultural tourism product and key issues in the marketing, management and development of festivals, events and cultural tourism.

Contemporary Issues in Leisure, Tourism and Events

Year: 4

This module provides students with an opportunity to research, discuss and analyse current issues in leisure, tourism and events. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue. Although students are not allowed to use the same title this module does provide a foundation for the research paper which is an optional module in the second semester.

Event Management

Year: 4

This module examines the complete event management process. It examines the requirements for successful event management and integrates with other modules of study, in particular marketing, accounting and human resource management. Being involved in a live event is an integral part of this module as it provides the opportunity for students to apply theory to professional event management practice.

Managing Talent and Productivity

Year: 4

This module is optional

The contemporary workplace is changing and there has probably never been a more challenging time to be in Human Resources (HR) or be responsible for managing people. Human Resource teams and Line Managers have a major role to play in driving performance and achieving competitive advantage. This module provides an opportunity for students to acquire the necessary knowledge and skills needed to help attract, manage and retain the best talent nationally and internationally.

Management Accounting

Year: 4

This module is optional

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

Services Marketing Management

Year: 4

This module is optional

This module examines and expands on the principle concepts and theories of marketing and their practical application to services marketing management. It is a module that builds on the Marketing for Services module. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix and e-marketing within specific businesses at a local, national and international level as they apply to the services marketing management function.

Year five

eBusiness Strategy

Year: 5

The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of travel/tourism and leisure/events management. It deals with planning, development and marketing of such enterprises in today's evolving electronic marketplace and seeks to develop student skills with regard to digital creativity and innovation from a strategic perspective to aid in future employability.

Services in Context

Year: 5

This module is optional

As organisations seeks to create value with the consumer, future managers must have an in-depth understanding of the services provision within the contemporary business environment. The module provides an understanding and awareness of contemporary developments across three key services sectors, finance, retail and tourism. These sectors are explored in relation to emergent challenges in effective services delivery.

The Business Plan

Year: 5

This module is optional

In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community based development project.

Research Paper

Year: 5

This module is optional

This module will assess the student?s ability to carry out appropriate academic research, process data and utilize effectively the latest IT applications to provide an independent researched piece of work relevant to their course and their chosen industry.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

A levels are not a requirement for this course.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

The underpinning theory is delivered through lectures, seminars, tutorials and workshops. From a practical perspective you will have the opportunity to organise and volunteer at live events plus listen to talks from industry leaders. ICT skills are also taught within the course structure, for instance you will have the opportunity to design an event website in the eBusiness Strategy module.

Assessment Methods:

Assessment is principally through assignments, verbal presentations and practical exercises (live events). Assessment of teamwork is through submission of teamwork tasks, student peer and self-assessment, oral presentations and event evaluations.

Exemptions and transferability

If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.

What exemptions can I get?
Based on recent and successfully completed accredited learning, students can seek exemptions from the programme. The Course Director can advise candidates as to the eligibility of their accredited course.

How do I apply for exemptions?
When accepted on the Course you are asked to complete an exemptions form, which is reviewed by the Course Director and exemptions are then agreed during the Induction process.

Careers & opportunities

In this section

Graduate employers

Graduates from this course have gained employment with a wide range of organisations. Here are some examples:

  • Coca Cola
  • Glasgow 2014
  • Icons Festival Ltd
  • Macmillan Cancer Support
  • Belfast City Council
  • Galgorm Resort & Spa
  • Irish Football Association

Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • Event Manager
  • Project Manager
  • Leisure Manager
  • Tourism Manager
  • Volunteer Manager
  • Sales and Marketing Manager

Career options

Continuing growth within the leisure, events and cultural sectors nationally and internationally provide wide-ranging opportunities for employment and include Events and Conferences Management, Heritage and Visitor Attractions, Entertainment, Leisure and Sport.

Opportunities also exist to progress onto postgraduate study including MSc International Tourism Management, MSc International Hospitality Management and MSc International Event Management.

Professional recognition

Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Apply

How to apply Request a prospectus

Applications to our part-time undergraduate courses are made through the University’s online application system.

To apply you should register as a first time user and then choose the undergraduate taught programme option and then select the BSc Leisure and Events Management programme.

Start dates

  • September 2018
  • January 2019

Fees and funding

In this section

Fees (total cost)

Important notice - fees information Fees illustrated are based on 18/19 entry and are subject to an annual increase. Correct at the time of publishing. Terms and conditions apply. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees

Northern Ireland & EU:
£5,470.00

Scholarships, awards and prizes

  • Tourism NI Event Management Award - Best performance in Event Management module
  • The Special Olympics Event Team Award - Dedication to the Special Olympics

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Contact

Ulster Business School Office

T: +44 (0)28 9036 6351

E: business@ulster.ac.uk

Course Director: Mr Adrian Devine

T: +44 (0)28 7012 3960

E: ha.devine@ulster.ac.uk

Testimonials

I graduated with a BSc Leisure and Event Management in 2006 and have worked in the events industry ever since. The course offered a unique blend of management theory and practical learning. The classes were engaging and there was a lot of support from the tutors. The course is designed in such a way that graduates leave with the relevant, practical skills employers are looking for. Without this course, I would not have a career I love’ (Niamh Cunningham, Events Coordinator at The Open University, Belfast)

‘I thoroughly enjoyed studying for my degree in Leisure and Events Management at Ulster University. It was delivered by the most supportive and enthusiastic lecturers. The course covered a varied and interesting range of topics. There were many opportunities to get involved in live events and gain practical experience. All in all, the Leisure and Events Management course has given me a firm foundation for a successful and exciting career in leisure management’ (Gina Conroy, Leisure Manager Causeway Coast and Glens District Council).

‘In addition to obtaining an internationally recognised qualification studying the BSc Leisure and Events Management at Ulster University has made me more confident and independent. The positive aspects of the course included organising live events, the interactive workshops, projects and seminars. However, for me the highlight was the 48-week industrial placement which helped me secure my current job in the industry (Sarah Campbell, Marketing and Promotions Manager Argento, Belfast).