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Graduates from this course have gained employment with a wide range of organisations

  • Aer Lingus
  • Disney
  • Emirates
  • Loch Lomond Golf Resort
  • Tourism NI
  • VisitBritain

Graduates from this course are employed in many different roles

  • Airline Manager
  • Digital Marketing Manager (Tourism)
  • Events Manager
  • Tourism Marketing Manager
  • Tour Operator
  • Visitor Attraction Manager
  • Airport Operations

Overview

Developing business leaders for the international travel and tourism industry.

Summary

This degree has been designed to meet the needs of those who wish to work in the international travel and tourism management industry. It is aimed to help you develop a detailed knowledge of travel, tourism and the associated skills and abilities necessary for management in an evolving and dynamic industry that is highly customer focused and media influenced. This qualification will open the door to a world of new opportunities and provide an appropriate balance of knowledge and skills for you to pursue a career in this exciting field, which is now one of the world's largest industries.

The University regularly ‘refreshes¹ courses to make sure they are as up-to-date as possible. The University calls this process 'academic revalidation’. For the most up-to-date course/ module information, please contact the Course Director: Dr Peter Bolan

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About this course

In this section

About

International Travel and Tourism Management is for those who are passionate about travel, tourism, and who thrive in a fast paced and dynamic environment. It is for those who aspire to work professionally in this exciting and expanding industry and who wish to learn all aspects from understanding tourism and the tourist, to developing and enhancing creativity and innovation through digital media to key managerial functions required to work in this challenging and rewarding industry. The programme is characterised by its forward thinking components with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the 21st century needs of a management role in the travel and tourism industry.

Attendance

The programme is normally completed in five to seven years, depending on level of entry. You will normally complete two modules per semester on a part time basis, with class contact time approximately three hours per week per module. You will be expected to undertake independent study of around 10 hours per week per module. At the beginning of year 1 you are also expected to attend an introductory induction to welcome you and help you settle in to the course and the University campus environment.

Start dates

  • September 2018
How to apply

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

In this section

Year one

Contemporary Tourism

Year: 1

This module provides students with an overview of trends and challenges that currently affect the tourism industry. Tourist motivation, customer profiles, activities, attractions, economic, technological and political factors, and their impacts on domestic and international travel are discussed. Students are made aware that tourism has continued to develop and evolve through time, and many current trends will wane as new ones emerge.

Global Travel Destinations

Year: 1

This module explores the major tourist destinations of the world, and examines principal geographic features and concepts relating to aspects such as tourist motivation and destination success. It also introduces the student to the travel trade sector of the industry and its core functions, together with key legal aspects.

Media, Creativity & Experience

Year: 1

The module explores the importance of media to business success in the various sectors of the tourism, events and food industries. It develops student skills and understanding in relation to writing and creating content for a variety of media applications as well as providing introductory support in relation to writing and research for their degree studies. As such the module will foster digital creativity in a variety of contexts and situations applicable to the student's course and their respective industries.

Management in Action

Year: 1

This module examines the principals of management and applies these to the practice of organisational management. It is an introductory module, which will help the student become familiar with the nature and scope of management. It examines the development of management theories and the impact of the external and internal environments on effective and professional management. The student will explore how to manage others and how to improve productivity for future business success.

Year two

Food Tourism, Festivals and Events

Year: 2

This module provides students with an overview of the diverse range of food tours, festivals and events that destinations can harness to diversify their tourism product offering and, therefore, increase their competitiveness. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. So therefore, it is important that students are aware of how food festivals, wine and other beverages tasting trails, cooking experiences and competitions, open farms, factories and food markets can contribute to enhance the tourist experience.

People Management

Year: 2

Managing People is an important part of all managers' jobs whether they are Line Managers or Human Resource (HR) specialists. Successful management and leadership can make a significant difference to the performance of teams and individuals and to the achievement of organisational objectives. This module is designed to provide students with an introduction to people management strategies which can help achieve high performance within the service industry.

Transportation Operations in Tourism

Year: 2

The module provides the student with a comprehensive introduction to land, sea and air transportation issues and explains the role the different modes of transport play in relation to tourism. The module is also designed to equip students with the appropriate skills associated with key supervisory functions in travel companies to ensure vocational understanding relevant for potential employment.

Introduction to Leisure and Tourism

Year: 2

This introductory module introduces students to the key concepts involved in the study of leisure and tourism, including definition, historical development, supply and demand, impacts, current and future challenges facing leisure and tourism.

Year three

Accounting Studies

Year: 3

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

Business Research Methods

Year: 3

The module will develop and enhance the student's ability to carry out appropriate research, process data and utilise effectively the latest ICT packages and applications relevant to their course and their chosen business field.

Landscape Change and Tourism

Year: 3

This module reviews the impacts of tourism as found across a range of tourism settings, addressing economic, social/cultural and environmental impacts. The module looks in-depth at the relationship between tourism and landscape.

Contemporary Marketing Practice

Year: 3

This module introduces and explores key areas of marketing theory and their application to the contemporary business organisation. The module defines marketing and examines the development of the marketing concept, the marketing environment and key aspects of contemporary marketing theory and practice including segmentation, consumer behaviour, marketing research, the marketing mix and through assessment provides students with the opportunity to actually apply these concepts to contemporary industry situations.

Year four

Tourism Planning, Development and Management

Year: 4

This module provides students with an advanced understanding of tourism planning, development and management. It provides students in their final year of their degree with an appreciation of the difficulties associated with planning, developing and managing tourism at varying scales and for certain niche products and markets, all often in the face of externalities that the tourism industry has limited control over.

eBusiness Strategy

Year: 4

The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of travel/tourism and leisure/events management. It deals with planning, development and marketing of such enterprises in today's evolving electronic marketplace and seeks to develop student skills with regard to digital creativity and innovation from a strategic perspective to aid in future employability.

Contemporary Issues in Leisure, Tourism and Events

Year: 4

This module provides students with an opportunity to research, discuss and analyse current issues in leisure, tourism and events. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue. Although students are not allowed to use the same title this module does provide a foundation for the research paper which is an optional module in the second semester.

Managing Talent and Productivity

Year: 4

This module is optional

The contemporary workplace is changing and there has probably never been a more challenging time to be in Human Resources (HR) or be responsible for managing people. Human Resource teams and Line Managers have a major role to play in driving performance and achieving competitive advantage. This module provides an opportunity for students to acquire the necessary knowledge and skills needed to help attract, manage and retain the best talent nationally and internationally.

Management Accounting

Year: 4

This module is optional

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.

Contemporary Marketing Management

Year: 4

This module is optional

This module examines and expands on the principle concepts and theories of marketing and their practical application to contemporary marketing management. It is a module that builds on the Contemporary Marketing Practice module at level 5. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix, e-marketing and digital marketing within specific businesses at a local, national and international level as they apply to the marketing management function.

Year five

Creating Visitor Experiences

Year: 5

This module investigates theory and current practice in the creation and management of visitor experiences within the event, leisure and tourism industry. The scope and nature of 'experiences' - live events and activities - are explored. There is an emphasis on how leisure and tourism experiences can be actively managed. The professional skills of creativity, innovation and communication are engaged in practical, problem-solving activities including preparing a professional proposal for a customer experience.

The Business Plan

Year: 5

This module is optional

In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community based development project.

Research Paper

Year: 5

This module is optional

This module will assess the student's ability to carry out appropriate academic research, process data and utilize effectively the latest IT applications to provide an independent researched piece of work relevant to their course and their chosen industry.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is 260 - 300 UCAS tariff points to include BC - BB.

Applied General Qualifications

Overall BTEC award profile DMM - DDM to include Unit profile of 7 - 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile BBCCC - BBBBB.

Scottish Highers

The Scottish Highers requirement for this course is AABB - AABCC.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is BCC - BBB.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 - 26 points (12 - 13 at higher level).

Access to Higher Education (HE)

Overall Access profile 60 - 70%.

GCSE

GCSE Profile to include minimum Grade C or above in Mathematics and English Language.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

Lectures provide you with the theoretical knowledge for all modular areas outlined in the course structure with practicals/tutorials providing the opportunity to participate in hands on aspects and realistic scenarios in relation to the travel and tourism industry. Regular talks and workshops from Industry Leaders provide further enhancement. You also have the opportunity to work on live industry projects and present your ideas and concepts to panels of industry experts, providing excellent opportunities to develop your creativity and innovation in relation to tourism. Assessment ranges from coursework in the form of reports and essays to exams, to live industry projects.

Exemptions and transferability

If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.

Careers & opportunities

In this section

Graduate employers

Graduates from this course have gained employment with a wide range of organisations. Here are some examples:

  • Aer Lingus
  • Disney
  • Emirates
  • Loch Lomond Golf Resort
  • Tourism NI
  • VisitBritain

Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • Airline Manager
  • Digital Marketing Manager (Tourism)
  • Events Manager
  • Tourism Marketing Manager
  • Tour Operator
  • Visitor Attraction Manager
  • Airport Operations

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The travel and tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.

Alternatively you have the option after completion to progress on to postgraduate study on programmes such as the MSc International Event Management, MSc International Tourism Management and MSc International Hospitality Management.

Work placement / study abroad

Not applicable for part time

Professional recognition

Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Apply

How to apply Request a prospectus

Applications to our part-time undergraduate courses are made through the University’s online application system.

Start dates

  • September 2018

Fees and funding

In this section

Fees (total cost)

Important notice - fees information Fees illustrated are based on 18/19 entry and are subject to an annual increase. Correct at the time of publishing. Terms and conditions apply. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees

Northern Ireland & EU:
£5,470.00

Scholarships, awards and prizes

Origin Digital Award - best digital business plan and concept in the eBusiness Strategy module.

Bank of Ireland Digital Innovation Award for the best industry pitch in the eBusiness Strategy module.

Additional mandatory costs

.

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Contact

Ulster Business School Office

T: +44 (0)28 9036 6351

E: business@ulster.ac.uk

Course Director: Dr Peter Bolan

T: +44 (0)28 7012 3957

E: ps.bolan@ulster.ac.uk

For more information visit

Ulster University Business School

Department of Hospitality and Tourism Management

Testimonials

The International Travel and Tourism Management course very much developed my interest in travel and in the airline industry in particular. It is thanks to such a course that I have achieved success in the industry and the sector that I first studied about on the programme.

Aislinn McAlister – General Manager at United Airlines BFS

Studying the International Travel and Tourism programme between 2001 and 2005 was one of the best decisions I have made. The course inspired me from the outset and provided a truly interesting blend of appropriate subjects and motivated me to succeed both in my academic studies and in the workplace.

Isabelle Ramsden - Head of Department / Lecturer at Girne American University

The International Travel and Tourism Management degree was extremely enjoyable and informative. It really helped me develop the knowledge and skills required to succeed in an industry that I am so passionate about.

Claire Anderson - Sales and Marketing Manager at Manor House Country Hotel, Enniskillen (formerly with Tourism Ireland)

The industry needs graduates who have the right knowledge and expertise about tourism in today's marketplace. The international travel and tourism course at Ulster very much provides that.

Aubrey Irwin - Head of Northern Ireland at Tourism Ireland