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International Hospitality Management - MSc - Video

Managing hospitality excellence.

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Managing hospitality excellence.


This degree has been designed to meet the needs of those who aspire to management in the Hospitality industry. It is aimed to help you develop a detailed knowledge of the industry and the associated management skills and abilities necessary in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated consumer.

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Belfast campus

A globally recognised hub of creativity, innovation and entrepreneurship

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About this course

In this section


The MSc in International Hospitality Management is for those with a passion for delivering quality in the hospitality sector and who wish to accelerate their careers. The course will develop your understanding of the key principles of hospitality including consumer behaviour, localism, quality and service provision. The degree is strongly business/enterprise focused, providing you with in-depth knowledge of the key management principles - planning, leading, organizing and control - and how they translate within a hospitality context. Designed to be vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the hospitality sector, as well as provide graduates with all the competencies and qualities needed for employment as future hospitality managers.

The Hospitality Industry is one of the world’s fastest growing sectors. The industry is vast and covers a diverse range of activities from Michelin Star Restaurants to Fast Food Operations; from Budget to Seven Star Hotels; from local pubs to major entertainment venues. Anywhere that people are away from home and need food, drink or accommodation is where our industry provides the service. The qualification is recognised worldwide for International Employment.


Commencing in early September, the course starts with an induction period of three days duration. As a part time student you complete a maximum of two modules per semester and it will take six semesters 2 to 2½ years.

A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.

Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.

The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.

Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.

The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.

Start dates

  • September 2018
  • January 2019
How to apply


Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

In this section

Year one

Business Performance

Year: 1

Computer gaming or case studies coupled with computer model building are used as vehicles to develop higher-level financial management skills for understanding the dynamics of a business system, budgeting, predictive planning and financial model building to enhance strategic management and decision making in the hospitality, event and tourism sectors.

Tourism and Hospitality Principles and Practice

Year: 1

The module provides students with an understanding of key principles of tourism (mobility, motivation, experience economy, satisfaction, destinations, change and futures) and hospitality (consumer behaviour, quality, satisfaction, localism, experience economy, and futures). and how they have been operationalized across the sector over time. It also assesses their relevance for the sectors in the future.

Managing and Leading People

Year: 1

The module provides students with an understanding of the significance of management and leadership to organisational success. It examines the key concepts of management and leadership with specific reference to those concerned with best practice human resource management within the international service industries. In addition, it allows students to reflect on their individual management and leadership skills and identify areas for development.

Year two

Strategic Marketing

Year: 2

The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control.

Internationalisation of Hospitality

Year: 2

The module provides students with underpinning knowledge from business start-up and development to the challenges of international growth in the hospitality sector. The module fosters an understanding of how hospitality businesses succeed in a global context and the growth strategies used by successful hospitality brands. It also considers the importance of strategic planning, quality frameworks and cultural diversity in relation to developing successful global brands.

Service Excellence for Hospitality

Year: 2

This module is optional

This module develops students' in-depth knowledge and understanding of the delivery of service excellence in the hospitality industry, being able to operate within the confines of current and future business environments.

Bidding for Success

Year: 2

This module is optional

This module provides students with the necessary skills and understanding of what a successful bid entails, including evaluating the appropriateness of potential tenders, essential management skills required and fulfilling relationship objectives.

Year three

Research Methods & Dissertation

Year: 3

This module is optional

This module will develop, enhance and assess the student's ability to carry out appropriate research, gather and process primary data and utilise analytical thinking to produce an independent research-based project at postgraduate level, in a key area of relevance to their course and chosen field of study.

Research Methods and Business Project

Year: 3

This module is optional

This module will develop, enhance and assess the student's ability to carry out appropriate research on an existing or potential new business, and to present their findings and recommendations to a panel of business experts.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

Entry Requirements

Applicants must normally have gained:

A second class honours degree or better from a recognised university of the UK, Republic of Ireland, from the Council for National Academic Awards, the National Council for Educational Awards, the Higher Education and Training Awards Council, or from an institution of another country which has been recognised as being of an equivalent standard; or

An equivalent standard (normally 50%) in a Graduate Diploma, Graduate Certificate, Postgraduate Certificate or Postgraduate Diploma or an approved professional qualification or other qualification; and

Provide evidence of competence in written and spoken English to GCSE grade C or equivalent. Non-English speakers must demonstrate that English ability is appropriate for studying at this level and provide evidence of English competence to IELTs 6.0.

Applicants do not have to hold their primary degree in a cognate area, but prior knowledge of studying tourism at an undergraduate level or relevant work experience may be beneficial.

In exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

An interview may form part of the selection process.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

A range of teaching and learning methods will be employed to develop learning through block delivery with the use of On-Line Learning for dissemination of teaching and learning materials. A range of teaching methods will be employed, including traditional lectures, case studies, business simulation gaming, one-to-one tutor sessions, videos.

We also arrange a number of field trips to hospitality and tourism venues and have a number of guest speakers from Industry

Assessment include written essays, short synopsis, reviews and peer reviews, case studies, objective tests, business reports, computer modelling, individual and group presentations. There are no formal examinations.

Exemptions and transferability

If you have another qualification awarded by Ulster University or by another university or other educational institution, or have evidence of accreditation of prior learning this may be considered for exemption from part of the programme, provided that you register as a student at Ulster University for modules amounting to at least the final third of the credit value of the award at the highest level.

Exemption is not permitted from the dissertation or business project.

What exemptions can I get?
The Course Director can advise candidates as to the eligibility of their accredited course.

How do I apply for exemptions?
When accepted on the Course you are asked to complete an exemptions form, which is reviewed by the Course Director and exemptions are then agreed during the Induction process.

Careers & opportunities

In this section

Career options

This master’s qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The hospitality industry is vast and covers a diverse range of activities from Michelin Star Restaurants to Fast Food Operations; from Budget to Seven Star Hotels; from local pubs to major entertainment venues. Anywhere that people are away from home and need food, drink or accommodation is where our industry provides the service. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy.

Professional recognition

Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.


How to apply Request a prospectus

Applications to our postgraduate courses are made through the University’s online application system.

Please email me (Lyn Fawcett) on if you have any questions about applying or your eligibility for the course.

Start dates

  • September 2018
  • January 2019

Fees and funding

In this section

Fees (total cost)

Important notice - fees information Fees illustrated are based on 18/19 entry and are subject to an annual increase. Correct at the time of publishing. Terms and conditions apply. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees

Northern Ireland & EU:

£13,680.00  Scholarships available

Scholarships, awards and prizes

An opportunity is available for the Highest performer in the Dissertation or Business Project to receive the Cross Keys Master’s Award presented by Mr Vincent Hurl, Managing Director, of the Cross Keys Inn.

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.


Ulster Business School Office

T: +44 (0)28 9036 6351


Course Director:Mrs Frances Devine

T: +44 (0)28 9536 7393


For more information visit

Ulster University Business School

Department of Hospitality and Tourism Management


Martin Mulholland, Hosptialty and Tourism Consultant

I wish to thank the Course Director and the tutors on the MSc. in International Hotels and Tourism Management course as I have benefitted academically and workwise from the course. I have particularly benefitted from the module ‘Business Opportunity Management’ (HTM702) regarding the design, content, structure, delivery and support provided during the teaching, management and assessment / feedback of this module. This module combined prescribed reading in advance of the taught classes where I covered the principal concepts of accounting and finance. A practical element then followed where I worked with fellow students to manage a computer based restaurant in competition with other restaurants managed by fellow classmates. The program has allowed me to significantly expand my consultancy business.