MSc International Event Management - Make your career eventful.
Is your career aspiration to be a manager and business specialist within the international events industry? If so, this course aims to provide you with a specialist education in the management of international events to enable you achieve your aim.This programme will build on your existing knowledge and experience.
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About this course
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International Event Management is for those with career aspirations as managers and business specialists within the events industries. The programme is characterised by its management and leadership components with emphasis placed on the development of organisational and communication skills, knowledge and theoretical concepts to meet the needs of the event management industry. The programme will develop your ability to apply knowledge, acquire practical skills and enhance personal attributes that will be required for senior management positions in the events sector.
Commencing in early September, the course starts with an induction period of three days duration. As a full-time student you will complete the master’s degree in three semesters / one calendar year.
A key strength of the MSc is that it is modular in structure and delivered in blended learning mode with all modules being taught in 3 day intensive blocks. The block delivered modules are supported with online discussion groups and three learning set days per module.
- September 2018
- January 2019
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
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Visitor Attractions & Events
This module explores the role, development, and scope of visitor attractions and examines the management of such venues in the 21st century together with their suitability for hosting and staging events.
Computer gaming or case studies coupled with computer model building are used as vehicles to develop higher-level financial management skills for understanding the dynamics of a business system, budgeting, predictive planning and financial model building to enhance strategic management and decision making in the hospitality, event and tourism sectors.
This module develops students knowledge of the global events industry. The nature and scope of events are investigated together with the event planning process. It will provide students with a sound basis on which to plan, manage and execute an event.
The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control.
Managing and Leading People
The module provides students with an understanding of the significance of management and leadership to organisational success. It examines the key concepts of management and leadership with specific reference to those concerned with best practice human resource management within the international service industries. In addition, it allows students to reflect on their individual management and leadership skills and identify areas for development.
Research Methods & Dissertation
This module is optional
This module will develop, enhance and assess the student's ability to carry out appropriate research, gather and process primary data and utilise analytical thinking to produce an independent research-based project at postgraduate level, in a key area of relevance to their course and chosen field of study.
Culture, Tourism and Creativity
This module is optional
The module provides students with an understanding of the significance of the relationship between, culture, tourism and creativity and the role and importance of culture, creativity and the creative economy in international tourism development.
Bidding for Success
This module is optional
This module provides students with the necessary skills and understanding of what a successful bid entails, including evaluating the appropriateness of potential tenders, essential management skills required and fulfilling relationship objectives.
Research Methods and Business Project
This module is optional
This module will develop, enhance and assess the student's ability to carry out appropriate research on an existing or potential new business, and to present their findings and recommendations to a panel of business experts.
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
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Applicants must normally have gained:
A second class honours degree or better from a recognised university of the UK, Republic of Ireland, from the Council for National Academic Awards, the National Council for Educational Awards, the Higher Education and Training Awards Council, or from an institution of another country which has been recognised as being of an equivalent standard; or
An equivalent standard (normally 50%) in a Graduate Diploma, Graduate Certificate, Postgraduate Certificate or Postgraduate Diploma or an approved professional qualification or other qualification; and
Provide evidence of competence in written and spoken English to GCSE grade C or equivalent. Non-English speakers must demonstrate that English ability is appropriate for studying at this level and provide evidence of English competence to IELTs 6.0.
Applicants do not have to hold their primary degree in a cognate area, but prior knowledge of studying tourism and/or hospitality at an undergraduate level or relevant work experience may be beneficial.
In exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.
An interview may form part of the selection process.
English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster University recognises a number of other English language tests and comparable IELTS equivalent scores.
Teaching and learning assessment
A range of teaching and assessment methods will be employed to develop learning through block delivery with the use of Blackboard Learn for dissemination of teaching and learning materials. As a student you will benefit first-hand from the research we undertake. Staff engage in research and consultancy activities within the event and tourism sector. In addition students will benefit from talks from industry leaders and working with live event projects. Methods of assessment will be both formative and summative. Methods include; short synopsis, reviews and peer reviews, case studies and business reports, computer modelling, individual and group presentations. No modules will involve formal examinations as a means of assessment.
Exemptions and transferability
Do you have another qualification awarded by Ulster University or by another university or other educational institution, or have evidence of accreditation of prior learning?
These may be considered for exemption from part of the programme, provided that you register as a student at Ulster University for modules amounting to at least the final third of the credit value of the award at the highest level.
What exemptions can I get?
The Course Director can advise candidates as to the eligibility of their accreditied course.
How do I apply for exemptions?
When accepted on the Course you are asked to complete an exemptions form, which is reviewed by the Course Director and exemptions are then agreed during the Induction process.
Exemption is not permitted from the dissertation or business project.
Careers & opportunities
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This qualification offers a world of opportunities in terms of career options in one of the world’s fastest growing sectors. Event organisers are responsible for the production of events from conception through to completion. Events can include: exhibitions and fairs; promotions and product launches; fundraising and social events.
The event industry is composed of a diverse range of work in the public, private and not-for-profit sectors and a management career can found within event management companies, in-house for an organisation or freelance.
Event organisers must be able to complete a wide range of activities such as researching markets to identify opportunities for events; consulting and liaising with clients, producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) to ensuring compliance with insurance, legal, health and safety obligations.
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
Fees and funding
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Fees (total cost)
Important notice - fees information
Fees illustrated are based on 18/19 entry and are subject to an annual increase. Correct at the time of publishing. Terms and conditions apply. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees
- Northern Ireland & EU:
- £13,680.00 Scholarships available
Scholarships, awards and prizes
A work experience opportunity is offered to the highest performing student to network with stakeholders for Tourism and Events at the planning stages for an event, through the Belfast City Council Offices.
Additional mandatory costs
Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.
Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.
We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.
There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.
Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.
Please contact the course team for more information.
Studying the Event Management programme was a great decision as it provided a great step between my undergraduate degree and a career. The course provided me with an appropriate blend of subjects which gave me inspiration for a career in event management. Since completing the programme, I have been working as an Events Assistant with the Northern Ireland Hotels Federation. In this role I have been able to transfer the skills learnt throughout the programme and use these practically in the organisation of events.
Judith Potts (Northern Ireland Hotels Federation)
The Event Management Programme was very interesting and varied in content. I had the opportunity to develop my skills in areas of event planning, managing and leading people and marketing. The learning environment was very informative and the staff motivated me to succeed in my academic studies.
Hannah Smyth (Postgraduate 2015).