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Overview

This applied course focuses on the role of the strategic management process to create competitiveness within a global environment.

Summary

This applied course focuses on the importance of understanding and analysing the key determinants for international competitiveness. Viewed from the strategic management process, the course will provide a holistic view of the topic with applied experiential learning opportunities focusing on the importance of key stakeholder collaborations to drive and sustain competitiveness at a firm, industry, regional and national level.

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About this course

In this section

About

This applied course focuses on the role of the strategic management process to create competitiveness within a global environment. Combining both the strategic and tactical aspects of managing multi-national organisations, this course also requires participants to explore research and assess the factors that drive regional and national competitiveness. This course is concerned not only with government policy but also with the roles that firms, industry associations, universities, and other institutions play in competitiveness. In modern international competition, each of these institutions has an important role that is constantly shifting as a result of the dynamic business environment. Moreover, the process of creating and sustaining an economic strategy for a nation or region is a daunting challenge. The course explores not only theory and policy, but also the organisational structures, institutional structures, and change processes required for sustained improvements in competitiveness.

This course focuses on the wider topic of competitiveness and explores it from a range of current business perspectives. The course explores the determinants of national and regional competitiveness from a "bottom-up", microeconomic perspective, and also considers the "top-down" approach. It probes the ultimate determinants of a nation's or region's productivity, rooted in the strategies and operating practices of locally-based firms, the vitality of clusters, and the quality of the business environment in which competition takes place.

This course has been developed in association with Harvard Business School and is closely based on the Harvard Business School "Microeconomics of Competitiveness" (MOC) module. The Ulster University Business School is the only UK University to be a member of this Affiliate Network with the Harvard Business School and this helps in terms of the internationalisation of the curriculum and towards the Global Vision and Academic Excellence. Elements of the MOC module developed by Harvard form the basis of this one, but additionally, a strong regional perspective has been incorporated using a range of experienced and expert guest speakers to show clearly how the theoretical concepts can underpin and inform the practical application.

Linked programmes

MBA Business Administration, PgCertPD Postgraduate Certificate of Professional Development,

Assessment

100% coursework - (1) Report - addressing competitiveness issues detailed in a case study or an applied management issue from a 'live' case company or industry (e.g. the Dairy Industry in Northern Ireland) (3000 words) (90%) and (2) Written assignment - individual reflective written piece on your overall learnings from, and experiences of, the course and specifically what you have learnt about the topic of competitiveness (500 words) (10%).

Attendance

This course requires attendance onthree full consecutive days from 9.30am to 4.30pm on:

Tuesday 4 June 2019

Wednesday 5 June 2019

Thursday 6 June 2019

Entry requirements

Any undergraduate degree and 3 years + management/leadership experience.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept - https://www.ulster.ac.uk/__data/assets/pdf_file/0005/177404/Other-english-language-tests-and-qualifications-2017.pdf

International applicants will also require a short-term study visa. Further information is available at https://www.ulster.ac.uk/international/visa-immigration

Start dates

  • 4 June 2019
How to apply

Apply

How to apply

The following page explains the postgraduate short course application procedure:

https://www.ulster.ac.uk/apply/how-to-apply/short-courses (choose postgraduate short courses)

Start dates

  • 4 June 2019

Fees and funding

In this section

Prices

Northern Ireland & EU:
£1,002.90
England, Scotland, Wales
and the Islands:
£1,002.90

International:
£1,412.55

Fees information

Information about how to pay for a course including different payment options is available at

https://www.ulster.ac.uk/finance/student/tuition-fees-payments

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Management, Leadership and Marketing