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This short course explores current strategic issues facing managers in international hospitality, tourism and event operations.


Computer gaming or case studies coupled with computer model building are used as vehicles to develop higher-level financial management skills for understanding the dynamics of a business system, budgeting, predictive planning and financial model building to enhance strategic management and decision-making in the hospitality, event and tourism sectors.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development

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About this course

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This short course is intended to provide business analytical tools using Key Performance Indicators for exploring current strategic issues facing managers in international hospitality, tourism and event operations and to develop skills in computer based financial modelling for business analysis and decision-making. The course is intended to provide further opportunity to develop skills in dealing with complex business data and strategic issues as an integral part of the management process.

For many graduate managers and aspirant managers in the hospitality, tourism and event industry an early glass ceiling in their career progress is caused by limitations in their ability to understand and utilise accounting data, the lingua franca of business, KPIs and other measures of business performance. The development of strategic solutions and development of skills and competencies in the application of basic accounting tools such as the Profit and Loss (P&L) Account and the Balance Sheet for budgeting, predictive planning, model building and decision-making are not normally developed at undergraduate level.

Such skills and higher level understanding can only be effectively developed with those who have had experience of and exposure to real business data at managerial level. Traditional higher-level management courses do not readily develop management skills for the workplace. In industry holistic, cross-disciplinary, model building, decision-making and team work are normal practice in attaining corporate goals.

This short course uses purpose built case study material or competitive, group based computer exercises as vehicles to develop higher level accountancy skills for budgeting, predictive planning, model building and decision-making thus spanning the gap between industrial complexity and classroom reality through realistic and meaningful simulated management experience.

Linked programmes

MSc International Event Management , MSc International Hospitality Management, MSc International Tourism Management , PgCertPD Postgraduate Certificate of Professional Development


100% Coursework - (1) Individual Financial Modelling Report (60%) (1500 words) to further develop the financial model to include the Balance Sheet and Cash Flow statements for sample operations or an element of a business, discuss the role of this financial data and its analysis in decision-making within this hospitality or tourism organisation and make recommendations as to how this knowledge should shape the future strategy of the organisation. (2) Presentation (40%) – group model building exercise to build a computer based financial model of the P&L accounts of a restaurant in the CRASE exercise in small teams. This model should include operational figures for the business and show how these linked with the decisions made in the marketing plan to generate the profit and loss account. 25% of the mark is based upon individual contributions.


The course requires attendance for three individual consecutive days from 9.15am to 5.15pm on 30, 31 January and 1 February 2019 plus three additional ‘Learning Set’ days on 6, 13 and 20 January 2019 to meet with the tutors and student groups to develop assessed work. Please note a time to attend the Learning Set is agreed with students during the course. Attendance is usually only required for one morning or afternoon session on one of the Learning Set dates.

Entry requirements

Any undergraduate degree.

English Language Requirements

Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).

Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5. Trinity ISE: Pass at level III also meets this requirement.

Please see details of the English language qualifications and certificates we can accept -

International applicants will also require a short-term study visa. Further information is available at

Start dates

  • 30 January 2019
How to apply


How to apply

The following page explains the postgraduate short course application procedure: (choose postgraduate short courses)

Start dates

  • 30 January 2019

Fees and funding

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Northern Ireland & EU:
England, Scotland, Wales
and the Islands:


Fees information

Information about how to pay for a course including different payment options is available at

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from



Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Hospitality and Tourism Management