Overview

Half day course aimed at the food and drink industry to highlight how social media can help their marketing effort.

Summary

The course will cover the following subject areas:

• Introduction to social media marketing

• Marketing in the context of the food and drink industry

• Case studies and practical examples of how social media marketing has helped business growth in the food and drink industry

• Practical guide to getting started with Twitter

• Considerations for measuring and evaluating the impact of social media

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Belfast campus

A globally recognised hub of creativity, innovation and entrepreneurship

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About this course

In this section

About

The course will cover the following subject areas:
• Introduction to social media marketing
• Marketing in the context of the food and drink industry
• Case studies and practical examples of how social media marketing has helped business growth in the food and drink industry
• Practical guide to getting started with Twitter
• Considerations for measuring and evaluating the impact of social media

Outcomes for attendees will be:
• An understanding of what digital and social media marketing are and their context
• An understanding of how to use Twitter to market your organization
• Understanding of how to measure the success of Twitter and monitor campaigns
• By the end of the day you will have set up a Twitter account, or critically evaluated your existing account

Attendance

This half day course takes place on the Belfast camps of Ulster University

Start dates

Apply

You can apply online at https://store.ulster.ac.uk/

Start dates

Price and payment

In this section

Price

£99.00

Payment information

Fees

£99.00

Concession (students, unwaged, not for profit)

£45.00

Contact

Course Tutor: Dr Lynsey Hollywood / Mr Nicholas Read

Email: l.hollywood@ulster.ac.uk

Tel: 02870123971