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This course is designed to introduce participants to the key concepts in business strategy.


This course is designed to introduce students to the key concepts in business strategy. On successful completion of this course, participants will have an in-depth knowledge of strategy, be able to conduct a strategic analysis of an organisation, its environment, and its future strategic options, understand the fundamentals of formulating an international strategy, appreciate some of the key issues associated with strategy implementation and critically evaluate current theory and practice on strategy.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development

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About this course

In this section


This course is designed to introduce participants to the key concepts in business strategy and aims to provide participants with an understanding of strategy and its practical application in a range of different contexts. The course will develop strategic awareness and strategy skills, and create an awareness of the factors that contribute to successful business strategies in the context of the global economy.

The course should be of interest to anyone who needs to know more about strategic management within an organisation.

Linked programmes

MSc Management, PgCertPD Postgraduate Certificate of Professional Development,


50% Coursework, 50% Examination. Coursework is a group presentation and written report (approx. 3000 words) (25% of this mark is allocated to individual contribution). Examination is three hours duration.


This course requires attendance on Thursdays 4.45pm - 7.45pm during the 12 week semester (January to May) starting 1 February 2018.

Entry requirements

Any undergraduate degree.

English Language Requirements

International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.

Start dates

  • 1 February 2018
How to apply


How to apply

The following page explains the postgraduate short course application procedure:

Start dates

  • 1 February 2018

Fees and funding

In this section


Northern Ireland & EU:
England, Scotland & Wales:

Fees information

Information about how to pay for a course including different payment options is available at

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from



Telephone: (+44) 028 9036 6680