This short course is designed to build participants' awareness of their entrepreneurial potential and assess the viability of an innovative project.


Building on extant knowledge of the entrepreneurial process, this short course examines key aspects of entrepreneurial business development in theory and practice.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201718/postgraduate-certificate-of-professional-development-13809

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About this course

In this section


The aim of this short course is to build the participants’ awareness of their entrepreneurial potential and provide a framework for assessing the viability of an innovative new venture or the development of an existing one. It also seeks to give participants an opportunity to build their competencies in managing the business development process, focusing on new, small and medium sized ventures. The emphasis of the course will be on exploring best practice with respect to opportunity identification, resource management and innovative route-to-market planning.

To support the course, guest speakers drawn from Ulster University Business School’s wide network of contacts within the small to medium sized enterprise, (SME), sector, as well as the Visiting Professoriate, many of whom are entrepreneurial practitioners themselves, will discuss their experience of marketing-led enterprise development in practice. Their input will encourage participants to challenge existing theories and to explore new ways of thinking about business practice within the SME context. Videos and case studies will also be used which focus on entrepreneurial leadership in practice in order to further enhance learning. In addition, a project, which is lodged within a live SME case, is deliberately designed to expose participants to the realities of managing the innovative development of such a venture, providing them with an opportunity to critically review extant research in this space and to explore new ways of thinking about business practice in SMEs.

Linked programmes

MSc Business Development and Innovation, PgCertPD Postgraduate Certificate of Professional Development


100% Coursework - Working in groups of three, participants on the programme will be required to prepare and submit an innovative route-to-market planning project for an entrepreneurial business venture, with supporting rationale. Maximum length of the planning report will be 20 pages, earning participants 75% of the marks available for this short course.

Each member of the group will also be required to submit an individual statement, for the final 25% of the marks, providing insights to the role(s) they played in the team’s efforts, outlining the contributions, roles and responsibilities within the team.


This course requires attendance on three consecutive days from 9.30am to 5pm on 11, 12 and 13 April 2018 with one follow-up day from 9.30am to 12.30pm on 20 April 2018.

Entry requirements

Any undergraduate degree.

English Language Requirements

International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.

Start dates

  • 11 April 2018
How to apply


How to apply

The following page explains the postgraduate short course application procedure:


Start dates

  • 11 April 2018

Fees and funding

In this section


Northern Ireland & EU:
England, Scotland & Wales:

Fees information

Information about how to pay for a course including different payment options is available at


Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk


Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680

For more information visit

Ulster University Business School

Department of Marketing, Entrepreneurship and Strategy