Communication mangement in healthcare.
This flexible and accessible professional programme will align with the University’s Learning and Teaching vision, strategic aims and objectives through providing students with an innovative, responsive, flexible and relevant programme. This programme will contribute to the University’s work on Connected Health, as this new course is suitable for interdisciplinary delivery within healthcare. The programme will aim to equip students with a range of knowledge and skills, which are relevant and applicable in communications within healthcare contexts.
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About this course
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The course has been designed to meet the needs of students wishing to understand the application of communication principles to healthcare contexts. This new course has specifically been designed to meet the needs of students who wish to gain a formal qualification in Communication Management in Healthcare. The target market for students is identified to include those working in communication positions or have communication related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors. As increasingly more postgraduate students are working either full-time or part-time, the delivery of the modules needs to be more flexible (i.e. block teaching/short courses/online).
The course aims to facilitate a comprehensive and critical understanding of communication within healthcare and how this can be maintained through positive action at organisational and management levels. This is conceptualized as occurring within a multi-level framework that encompasses a focus on individual issues, the needs of targeted groups and the wider societal and cultural context. This course provides for the development of critical, analytical and independent thinking and aims to facilitate the skills necessary for employment, academic progression and continuing professional development.
This programme is studied part time over a period within one academic year, i.e. 8 months (September – May).
Outline of delivery
To ensure that the programme is as flexible as possible for the students, they could complete the PgCert over one academic year, 8 months (September – May). Semester 1 consists of two 15 credit points modules, Managing Communication and Leadership and Management in Healthcare Communication. The Managing Communication module will be delivered as block teaching, i.e. four full days, while Leadership and Management in Healthcare Communication is fully online. In Semester 2, there is one 30 credit point module, Public Health Communication, which is delivered as block teaching during four full days. This module includes a work-based project in a communication department within a healthcare context (12 hours, as negotiated between the student and the organisation).
- September 2017
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
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A leader within a modern complex organisation faces a number of demands on their communication skills. These skills are seldom formally presented and usually a manger is expected to develop communication skills spontaneously. This module addresses these issues by presenting the key areas in management communication competence from both a conceptual and practical perspective. These skills are contextualised within organisational settings and contexts.
Leadership and Management in Healthcare Communication
This module examines leadership and management within healthcare communications. This module will provide students with the opportunity to explore and critically appraise leadership and management styles and issues to enable them to effectively work with personnel at all levels, within and across organisations. Students will gain an understanding of the leadership and management of communications in healthcare, and the critical awareness of the theories, policies, skills and issues in leadership and Management in Healthcare Communication contexts.
Public Health Communication
This module provides an overview of the current issues within public health communication. Students will have the opportunity to explore the challenges and opportunities of communicating to a range of audiences/stakeholders within healthcare. They will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. The module will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Students will be aware of risk communication and acquire knowledge of managing a health crisis. Current communication issues in healthcare will be discussed. Lecture material will be supported by practical work in the Communication labs, applying the theory to practice within interviews and group discussions. Students will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the module, studentswill havedeveloped and presented a communication plan for an issue within healthcare.
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
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Applicants must have gained an Honours or non-Honours degree from a university of the United Kingdom or the Republic of Ireland, or from a recognised national awarding body, or from an institution of another country which is recognised as being of an equivalent standard.
In exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.
English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Teaching and learning assessment
Learning and Teaching Methods: Lectures, seminars, group work, practical classes, guest speakers, Blackboard and self-directed learning.
Assessment Methods: Essays, reports, case studies, presentations, work-based project, and group work.
Exemptions and transferability
Students who have completed the PgCert Communication Management in Healthcare Communication can proceed to PgDip/MSc Communication and Public Relations (Healthcare).
Careers & opportunities
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This programme aims to facilitate the development of skills and knowledge pertaining to communication issues within a health context, and would therefore provide development opportunities towards furthering a career in a health-related profession with a communication remit or in communication within a healthcare context.
Work placement / study abroad
Work Based Project is included in the module CMM741 Public Health Communication.
Fees and funding
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Fees (total cost)
Important notice - fees information
Please note fees displayed are for 2017/18 Academic Entry. Fees are correct at the time of publishing. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
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Additional mandatory costs
Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.
Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.
We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.
There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.
Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.
Please contact the course team for more information.
T: +44 (0)28 9036 6184
Course Director:Dr Anne Moorhead
T: +44 (0)28 9036 8905