The Creative Industries Institute at Ulster University

Digital Media Communication at Ulster University

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Course Overview

Strategies for success in the digital age.

In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.

Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.

Specifically, this course will provide you with the opportunity to:

  • critically assess the changing communication and technology landscape to establish strong foundations and confidence in decision making in an ever changing digital environment
  • compare and contrast a variety of online digital media communication tools and techniques
  • apply the latest online digital media communication tools and services to achieve business communication objectives in support of organisational goals.

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