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Brian McClelland

BSc (Hons) Sports Studies
Graduated 2015
Performance Analyst
BMAC Performance Analysis

Ulster University helped me achieve my current career success by...

guiding me on an academic and experiential learning pathway allowing me to make sense of the career I wanted to follow. Continual guidance and mentorship during by time at Ulster University also helped me make better decisions. - Brian McClelland

My Journey

  • Activities I was involved in at Ulster to enhance my employability

    The opportunity to achieve coaching qualifications provided me with the exposure to gain further coaching experience which was a huge factor in obtaining a Summer coaching role in the USA.


    The Ulster Sports Outreach programme allowed me to up skill in areas of physical activity and teaching/coaching methods.


  • How placement enhanced my employability

    My placement year was the most influential year of my degree in determining my future career pathway. As a sport scientist Intern with Ulster GAA the exposure to fitness testing, performance analysis, athlete monitoring and S& C coaching in a hands on environment enabled my future career choices.

  • Top 3 most significant steps on my career path so far

    1. Making a phone call to a respected experienced coach asking for advice. He since involved me as his assistant coach with an inter county team and regularly calls about new coaching ideas.
    2. Being accepted onto a Performance Analysis mentorship programme with the Head of Performance Analysis at SINI.
    3. Setting up my own performance analysis business BMAC Performance Analysis.

What would your advice to students be?

The worst answer you can get is ‘No’ otherwise you will never know. Always ask questions.

Always value the quality of your work.
- Brian McClelland