Dr Aodheen McCartan Senior Lecturer Communication & Advertising
- School of Communication
- +44 (0)28 903 66657
Aodheen McCartan is Course Director of the BSc Communication, Advertising and Marketing programme. Aodheen joined the School of Communication in 2003. She teaches in the areas of advertising, consumer behaviour and digital media communication and she is a Senior Fellow of the Higher Education Academy.
Her research interests are in the fields of advertising, small firm marketing and financial services marketing. She has also engaged in research focusing on cross-community relations and youth unemployment in Northern Ireland.
Prior to an academic career, Aodheen worked in marketing positions in the voluntary and private sectors. Her first degree is in Business Administration and Computer Science which she followed with a Master’s in Business Administration. She completed her PhD in 2002 and her doctoral thesis centred on the role of networking in small firm marketing.
Showing 1 to 3 out of 3 publications
This list was generated by the Ulster University Institutional Repository (UIR).
- A Socio-Technical Perspective on Social Media Adoption: A case from retail bankingInternational Journal of Bank MarketingDate: (2015)Creators: Durkin, Mark, Mulholland, Gwyneth and McCartan, Aodheen
- A socio-technical perspective on social media adoption: a case from retail bankingInternational Journal of Bank MarketingDate: (2015)Creators: Durkin, Mark, Mulholland, Gwyneth and McCartan, Aodheen
- The contribution of networking to small firm marketing’Journal of Small Business ManagementDate: (2013)Creators: McCartan, Aodheen