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Dr Aodheen McCartan Senior Lecturer Communication & Advertising

School/Department
School of Communication
Location
Room 17E02
Jordanstown campus
Shore Road
Newtownabbey
Co. Antrim
BT37 0QB
Telephone
+44 (0)28 903 66657
Email
a.mccartan@ulster.ac.uk
Aodheen   McCartan

Aodheen McCartan is Course Director of the BSc Communication, Advertising and Marketing programme. Aodheen joined the School of Communication in 2003.  She teaches in the areas of advertising, consumer behaviour and digital media communication and she is a Senior Fellow of the Higher Education Academy.  

Her research interests are in the fields of advertising, small firm marketing and financial services marketing. She has also engaged in research focusing on cross-community relations and youth unemployment in Northern Ireland.

Prior to an academic career, Aodheen worked in marketing positions in the voluntary and private sectors. Her first degree is in Business Administration and Computer Science which she followed with a Master’s in Business Administration. She completed her PhD in 2002 and her doctoral thesis centred on the role of networking in small firm marketing.

Research publications

Showing 1 to 3 out of 3 publications

This list was generated by the Ulster University Institutional Repository (UIR).