Dr Richard Mitchell Lecturer in Marketing
- Department of Marketing, Ent. & Strategy
- +44 (0)28 903 66888
Showing 1 to 2 out of 2 publications
This list was generated by the Ulster University Institutional Repository (UIR).
- Brand management in small and medium-sized (SME) retailers: A future research agendaJournal of Marketing ManagementDate: (2012)Creators: Mitchell, Richard, Hutchinson, Karise and Quinn, Barry
- Interpretation of the retail brand: an SME perspectiveInternational Journal of Retail & Distribution ManagementDate: (2011)Creators: Mitchell, R.J., Hutchinson, Karise and Bishop, Susan