Information Services Newsletter
Business and Management -Marketing Sources Update

Keynote and Mintel Market Reports
There has been a significant improvement in the range of full-text market reports online which are available to our library users. Due to enhancements to the service provided by the Keynote publishers we now have access to over 680 individual reports covering a wide range of UK market sectors. For the first time, the Keynote service includes access to the Market Assessment reports providing much more in-depth analysis, including primary research, across a broad range of industries. In addition to our online access, the Library continues to maintain a 3-year archive of the printed standard reports in the Jordanstown LRC. Complementing the Keynote series, we have also recently seen an expansion of consumer market report titles made available through our Mintel service. We now have access to over 500 individual titles covering the UK and Irish market sectors. Included in the collection is an extensive range of reports on the food and drink industry as well as the travel and tourism sector. Both the Keynote and the Mintel databases may be accessed from the Library’s web pages using your Athens password.

Northern Ireland Neighbourhood Information Service (NINIS) database
The Northern Ireland Statistics and Research Agency has released a revised version of the Neighbourhood Statistics website. The new website provides free access to a wealth of local statistical information at Electoral Ward, Local Government District and Parliamentary Constituency levels. In addition, information from the 2001 Census is available at the smaller Census Output Area level which allows users to combine survey census data with other statistical data held by Central Government. Users may, for example, obtain an area profile based on a postcode or by selecting a particular area to view. Aggregate statistical information currently available includes data on education, healthcare, commerce, domestic property, the labour market and farm census. The website may be accessed at:

http://www.ninis.nisra.gov.uk/

Gerard McFall